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🏅 Next up in our NIF blog series we take a look at the Competition Manipulation and Sport Gambling Policy (CMSGP). If you've ever wondered about the impact of gambling on sports, including para-sports, this blog explores its significance and why these policies are crucial for the Australian sporting sector and our ASAPD community. Learn more here: https://lnkd.in/eRuFyDHX #SportsIntegrityAustralia #NationalIntegrityFramework #CMSGP #ASAPD

Betting sponsorship is dead... long live betting sponsorship! 🤑 🚀 Remember the headlines screaming about the end of gambling sponsorships in the Premier League? Well, get ready for a surprise! #Spurs just announced a new deal with BetMGM to become their official training wear partner. 🔍 This move by BetMGM highlights a key trend: while shirt sponsorships may be fading, the industry is finding innovative ways to stay connected with fans. Training kits offer valuable real estate, especially with the Premier League still allowing gambling brands in other areas. 💼 This deal is a win-win for both sides. BetMGM gains valuable exposure to a massive global fanbase, while Spurs secure a lucrative partnership which can extend beyond the upcoming ban forbidding betting companies to become shirt sponsors of EPL clubs. 🔮 So, what does this mean for the future of gambling sponsorships in sports? 🎨 Adaptability is key. Sponsors need to be creative and find alternative ways to connect with fans, beyond just shirt branding. ⚽ Training kits are the new frontier. Expect to see more deals like this one, with gambling brands capitalizing on this underutilized sponsorship opportunity. 🎯 The focus shifts to overall brand experience. Sponsors can leverage their partnerships to offer fans exclusive content, promotions, and experiences. 💭 What are your thoughts on this new deal? #sportsbetting #sponsorship #football #marketing #tottenhamhotspur #premierleague

Market Map: Gambling + Responsible Gambling Partnerships 31 monitored Clubs have partnerships with State Responsible Gambling Foundations, instead of a Gambling partner. Victorian Responsible Gambling Foundation leads the way for this anti-gambling messaging, partnering with 75% of monitored Victorian teams. NSW has 10 gambling partnerships, with 9 "Reclaim the Game" partnerships and 7 Clubs without a sponsor for either. SA, with the strictest gambling legislation, has no gambling partnerships, and three "Here for the Game" sponsorships. In other States, and in NZ, there is little to no partnership activity around Responsible Gambling. Market maps highlight the different portfolio's of Gambling partners too, with bet365 preferencing national/international sports bodies, while Tabcorp opts for eight Club deals, across four AU States + NZ. Follow Scout for more, and for more detailed insights of 55 sponsorship categories, get in touch. Alexander MacAdie Mark Isaacs Analyst Economy Mike Morris

What the ECJ Ruling Means for MCO’s * UEFA & FIFA monopoly is over * New Investment will come * New competitions and commercial opportunities will arise * 2024 will be a great time to invest in football clubs. Three perspectives of MCO’s * Venture Funds are inter connected through personnel (David Blitzer, Josh Harris, Bennett Rosenthal etc) already these VF companies (which are forming by the day) hold stakes in 30-40% of Europe elite clubs. Ownership rules will be relaxed and we will see clubs under the same influence allowed to compete in the same competition. * Outside of the big 5 there are some engaging products and maybe todays ruling could see minor leagues merging to create a more exciting product that will help enter new markets. Already VF funds have stakes in leagues (Spain, France & recently Germany sanctioned), this will only expand, and although the three leagues mentioned may not be influenced (although the current economic climate of Ligue 1 and La Liga may suggest otherwise) other leagues could see investment in return for influence on competition formats, commercial & broadcasting markets. This will provide interesting investments for MCO groups. * New competitions will be proposed, fans want exciting formats, clubs need money, trends are changing fast, the younger generation under 35s want more exciting competitions and formats. Could clubs integrate with social media events like (TST 7v7) where £1m prize funds on offer are five times bigger than what the PL league cup winners will collect in 2024 or will new events merge. Predictions * European Super League will happen but without Premier League clubs, after all PL clubs have just signed a new TV deal until 2029. Despite previous reports in 2021 PL clubs never wanted to leave the PL for the super league they just wanted an alternative to the Champions league. However for European leagues the financial gap to the PL is too big to reduce on their own but collectively that could be the product that reduces that gap. * New opportunities for club partnerships similar to that of Red&Gold (FC Bayern & LAFC) creating separate venture funds detached from club brands that buy stakes and create innovative partnerships in minor league clubs. * Saudi Arabia will create a wealthy annual tournament that will see big brands play SPL clubs for huge sums of money, similar to that of LIV golf. This will form part of the PIF strategy in the build up to the World Cup in 2034. ——— June 2022 I wrote an article for Off The Pitch ‘Would the Super League be Good for Football’ https://lnkd.in/e7wSe5kB #footballbusiness

Investment in sports and business development are hot topics today. Long a taboo in U.S., sports gambling is now moving centre stage and is set to be a major feature of how we watch, consume and enjoy sports on TV and second screens.. #gambling #sportsbook #espn #nfl #downtowninbusiness #sportsbiz #barstoolsports

Premier Bet Rwanda, a company that once dominated the local sports betting scene, made a shocking exit last month. Under the cover of Premier Betting Ltd and later Solidaire Rwanda Ltd, the company abruptly announced the suspension of all services, leaving bettors scrambling to withdraw their funds by a tight deadline of June 18, 2024. At the time, there was little or no information about why the company decided to suddenly close shop without further giving details. Despite persistent attempts by The New Times to reach Apostolos Kalodoukas, Premier Bet Rwanda’s CEO, all inquiries went unanswered. However, throughout the investigation, this publication obtained a letter dated June 13, 2024, from the Ministry of Trade and Industry addressed to Solidaire Rwanda Ltd. “After review of your application files, we wish to inform you that your sports betting license renewal, and your request for an internet (online) gaming license, are not granted,” reads part of the statement. As their existing license neared its expiration, they contacted the Ministry of Trade, the gaming industry’s regulator, seeking renewal to continue operations, but their pleas fell on deaf ears. The company had been granted authorisation by the Ministry of Trade on October 24, 2023, to continue its betting operations until a final decision on the request is made. Last month after the review of the company’s operations, the Ministry made a final decision not to renew the license. “The authorization to continue betting operations granted in the aforementioned letter is hereby removed. You are therefore requested to suspend operations with immediate effect,” it said without divulging further details. ALSO READ: Odds and ends: The changing landscape of contemporary gambling and sports betting What happened? Premier Betting Ltd has allegedly been operating shoddy business, including duping franchise owners and operating illegal products for which they had no license to operate. “Premier Bet Rwanda had been licensed to operate sports betting services, but they went around and introduced lottery activities such as Spin & Win, Five90, and Keno, among others,” claimed one former employee who preferred anonymity. Premier Bet Rwanda is part of Premier Bet International, which operates across more than 20 African countries, according to information from their official website. There is perhaps no better person who understands Premier Bet woes in Rwanda than Philbert Iradukunda who has lived and experienced them first-hand as a franchise owner. His story would become a microcosm of Premier Bet’s Rwanda gamble gone wrong ... Premier Bet Rwanda - Premier Bet Ghana - Premier Bet Malawi - Premier Bet Cameroon - Premierbet-Apostas - Premierbet Limited - EDITEC - GOAT Interactive -

How would a crackdown on gambling advertising impact the sponsorship industry? In short, it would hurt some more than others... Read our take here: https://lnkd.in/gauwSrng Whilst short-term regulatory changes to gambling advertising are looking likely to be minor, public sentiment and bi-partisan alignment mean that it is only a matter of time before significant reforms are put in place. QLD and NSW sports organisations are at highest risk of revenue loss, particularly those in Rugby League and (to a lesser extent) AFL. Gambling is the highest spending category in QLD and NSW, at 9% and 5% of all spend respectively. More than half of all QLD-based clubs and a third of all NSW-based clubs have a major gambling partner. Should these clubs look to de-risk through category realignment? https://lnkd.in/gauwSrng Analyst Economy Mark Isaacs Alexander MacAdie #sportsbiz #sportssponsortship #advertising #sport #marketing

I’ve been waiting for a league to provide equity to players, this may be the first. A league / team and players is very similar to TV shows. Someone puts up money to put an event or show together which generates revenue. The actor or player is given a platform and becomes a star off the platform. Their stardom helps propel the show and league which generates much higher upside. Now in some cases, when it comes to TV, the person gets to negotiate their contract and increase their per episode and participation fees. As the person grows in popularity, so does the show. Seemingly win / win. In the case of the sports player, they don’t see upside in the league. Sure, they make money off the tournaments and personal deals but the league continues to increase its value. Excited to see how this plays out so that golfers are given equity in the league they help build. #sports #golf #equity https://lnkd.in/gCMXwmyq

Gambling Law- 👨⚖️ ⚖ 💷 Excellent Article from Aaron Timms- well worth a read ⚽ Sports leagues across the world are in thrall to the gambling industrial complex. Punishing individual players keeps our eyes off the bigger fix. Newcastle United officials were quick to declare their dismay after star signing Sandro Tonali was handed a 10-month ban from competitive football last month for breaching Italian betting regulations. A few weeks before the news of Tonali’s suspension broke, Newcastle announced a club partnership with BetMGM, a new UK betting subsidiary of Las Vegas-based hospitality and gaming company MGM Resorts International; BetMGM’s brand is now plastered across St James’s Park, visible to global audiences, and Chris Rock leads the platform’s national ad campaign, featuring a $19.1m jackpot. Three of the club’s main sponsorship deals are now with gambling companies; Newcastle have also inked agreements with Sportbet.io and FUN88. There are conflicts of interest and taking the you know what..... https://lnkd.in/eKgbaHvT