“Traveler (data) helps paint a more robust and holistic picture of the audiences that we’re trying to reach". Jessica Brown from GroupM sharing her insights on the value of the traveler audience with Beet.TV #commercemedia #travelermedia https://lnkd.in/gpHAqaNr
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Audience measurement is changing at an unprecedented rate. This ARF council paper contains IDIs with 8 key decision-makers from major agencies focused on the 3 major #metrics issues confronting the industry today: https://lnkd.in/eYjvN54B #audiencemeasurement #advertisingresearch
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Spring is getting closer and so are the 2024 upfronts! Nielsen has put together a guide to help you build your media strategies for this year's season. It includes #audience data, programming trends and the three biggest shifts we believe will shape media investments for the 2024-25 season. Download the guide here: https://bit.ly/4aXQNRs. Gracenote #upfronts #advertising #advertisinginsights
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Happy #NationalTourismDay! 🛫 Unveil how we leveraged IntentKey to craft a tailored audience model for a major airline, slashing their CPA goal by 50%! Scroll through the carousel to dive into the details. 👉 All case studies here 👉 https://lnkd.in/giQvuA2W #destinationmarketing #travelindustry #travelandtoursim #travelmarketing
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Looking to drive web traffic from TV audiences? Reveal ™ Analytics can help you achieve that with Linear TV Website Attribution Analysis. Click through to learn how, and follow this link to order this or any other Reveal™ Analytics: https://lnkd.in/e3Nrd3_w #TVads #MarketingStrategy #Analytics
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AAM-verified data is sought by media buyers and marketing consultants like MRI-Simmons' Paul Sammon as a trusted source of circulation and audience information and it is often the first data source buyers seek to make informed media decisions. This article shares the many ways AAM publisher data reaches the marketplace, who uses this data and why users value data verified by an independent third party. https://hubs.li/Q025ngBm0 #auditedmedia #data #audienceinsights
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Measurement of diverse audiences is critical for the media industry, and our Site Impact partners enjoy access to accurate and diverse audiences. #emailmarketing #mobilemarketing #socialmediaadvertising #programmaticadvertising
Representation Matters: Why Measurement of diverse audiences is critical for the media industry
nielsen.com
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AAM-verified data is sought by media buyers like RPM Media's Ray Young as a trusted source of circulation and audience information and it is often the first data source buyers seek to make informed media decisions. This article shares the many ways AAM publisher data reaches the marketplace, who uses this data and why users value data verified by an independent third party. https://hubs.li/Q02jTDPm0 #auditedmedia #data #audienceinsights
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Strange Audiences Part 5: One KEY to cracking meta = leverage previous data Comment below if you want a list of these audiences. #smallbusiness #ecom
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🌞 Summer is just around the corner! 🌞 Are your marketing campaigns ready to capture the excitement? If you need to reach people eager to spend on travel and other summer categories, our Advanced Audiences are the key to your success. We use cutting-edge data analytics to help you target the right audience with precision. Don't miss out on the summer spending surge—let us help you make the most of this season! 💼 Ready to boost your marketing game? Contact us today! https://lnkd.in/ggPcrWPw #SummerMarketing #Travel #DataAnalytics #AdvancedAudiences #CausewaySolutions #MarketingSuccess
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