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Seeking new audiences? The latest study from EMARKETER shows 53% of advertisers leverage retail media networks with their non-endemic brands. The report includes expert insights from Glen Conybeare, Global President of KINESSO Commerce. It's clear the future of non-endemic advertising lies in Retail Media. #RetailMedia #Advertising #ecommerce https://lnkd.in/g8Z_ZNaZ
KINESSO Commerce’s latest installment of “Blind Spots” puts a spotlight on non-endemic brands and how to best navigate the retail media landscape. Be sure to check it out and get in touch to learn more.
Looking to reach incremental consumers? Want to extend in-house audience data? In this latest article, Heather Dawson, SVP Global Commerce Strategy at KINESSO Commerce, explores how Retail Media is reshaping brand strategies, particularly for non-endemic brands looking to leverage shopper data. Gain valuable insights to drive impactful marketing outcomes and reach new audiences from "Blind Spots: Retail Media for Non-Endemic Brands" here: https://bit.ly/3WhiG1x #RetailMedia
Check out KINESSO Commerce's whitepaper, Blind Spots III, which explores the untapped potential of Retail Media for non-endemic brands. To learn more and discover strategies to leverage consumer data, create innovative ad formats, anticipate shopper needs, and effectively reach your target audience, download the whitepaper today!
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As 2025 and cookie deprecation approaches, marketers are still grappling with how to adapt. Louis Keating, our Executive Head of Product, shared his thoughts with MediaPost and highlighted three strategies to pay attention to. Check them out here: https://bit.ly/3xQTKom
Joshua Abneri, our Director of Addressable Strategy, had a conversation with Tom Larkin at DAX United States for the second part of their three-part video interview series on programmatic digital audio. In this interview, Joshua shares his views on programmatic managed service, programmatic growth, the rise in popularity of programmatic audio and emerging trends in digital audio. Check out the full interview here: https://lnkd.in/eWH4Y3Ab
