KINESSO’s Post

In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

💡 Did you know that the buying power in the US is $1.4 trillion for Black consumers and $1 trillion for LGBTQ+ consumers? This means that marketing to one prototypical consumer is an antiquated – and ineffective – approach. If you are looking to grow and sustain your business, you need to be proficient in Inclusive Marketing. It’s critical to business longevity. Learn the six steps to building an inclusive marketing strategy and more at the link below. #InclusiveMarketing #MarketingCourse #DidYouKnow

Shout out to our absolute favorite growth marketer — the brilliant + creative Lee Moskowitz 🌈 — for being recognized by Emplifi as one of 10 LGBTQ marketers to follow on LinkedIn! ✨ Check out the list and give these marketing leaders a follow! 👉 https://lnkd.in/gVztyJMQ #pridemonth #marketing #growthmindset

DISQO's fourth annual report on LGBTQ+ Advertising in partnership with Do the WeRQ, as promised. Brand marketers learned from missteps last year, and adjusted accordingly. So what do customers expect? As it turns out, nothing less. People notice when brands celebrate, and believe it's important for brands to support the LGBTQ+ community year-round. Round out PrideMonth with a roadmap for authentic and effective LGBTQ+ support. #PrideMonth #Authenticity #Integrity #Advertising #Insights

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions): Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual.

MBS Accounting Technology & Advisory - this is an amazing growth and shows how business metric can highlight the strength of a company! #smallbusiness #supportsmallbusiness #smallbusinessowner #smallbusinesssupport #shopsmallbusiness #supportsmallbusinesses #smallbusinesses #smallbusinessowners #nonprofit #nonprofits #NFP #nonforprofits #organizations #FromAmbiguitytoImpact #executivedirector #nonpforprofit #MBSATA

The StartOut #Index highlights the landscape of LGBTQ+ business, investments and economic impact. 🌈 We found that LGBTQ+ founders have been foundational in the economic growth and sustainability of this country, despite receiving less financial support than the average founder. 🧠 Learn more about our research at startout.org/index

I was delighted to speak on this panel about LGBTQ+ inclusion in tech at Adobe, alongside IBM, Microsoft and Stonewall. Some key takeaways: - Learn about experiences that are different from your own. Who aren't you hearing from? Intentionally diversify your feeds, listen, learn and amplify. - Don't let fear of getting things wrong lead to inaction. Fail fast, move forward and be an active ally for marginalised communities. - Be aware of cultural sensitivity - what works in the UK wont necessarily work elsewhere and safety and wellbeing of LGBTQ+ people is paramount. - Micro-inclusions are powerful - normalising the use of pronouns, using gender neutral language in policies, having gender neutral facilities in workspaces can make a huge difference. - Instead of LGBTQ+ folks "coming out", workplaces should create a safe, inclusive environment in which LGBTQ+ people feel able to "invite people in". What other takeaways would you add to this list Liz Ward, Alexia Konstantinidi, John Lilly, Tim Jarman, Emma White?

Check out this NPR segment about inclusion in the industry and LGBTQ representation. Thanks to Kaity Kline, NPR and DON'T NOD for making this happen!