Medical sales training often misses the mark: cramming too much info into short sessions with top surgeons, hoping it sticks.
Result? Poor retention, low sales, missed opportunities.
The fix? Spread out learning, ensure retention, and continuously adapt.
Liz Cumby
Cumby Consulting
#medicalsales#medicaldevices#salestraining#sales#medicaldevice#medtech
Every practice faces a crucial juncture in the lead process, and the question that arises is 'How Much?' It signifies whether you're maximizing your potential. Are you asking for the right amount, employing strategic selling techniques, and effectively following up with patients? In my experience, surgeons are potentially losing out on staggering sums of money. For instance, the disparity between a 30% and an 80% conversion rate can be monumental, especially when factoring in the lifetime value of cosmetic patients.
But don't just take my word for it. Explore my handy calculator to uncover the money you're leaving on the table and the additional earnings within reach. It's time to take control and stop missing out on potential five, six, or even seven-figure opportunities.
Discover more at www.ConvertingAcademy.com.
Helping High Performing Medical Sales Leaders give their teams the mindset and skills to drive explosive sales growth through inspirational sales training | Medical Sales Training | Sales Coaching | Key Note Speaker
"Surgeons are different"
Here is Consultant Hand Surgeon Alistair Phillips reminding us that not all surgeons are the same!
So how (as a rep) do you know how to treat each individual?
It's by asking great questions.
- Questions that encourage the surgeon to open up
- Questions that show your genuine interest
and REALLY listening to their response.
Watch to the end to catch the bonus - Alistair's 3 A's for a top class medical sales rep!
PS If you'd like to watch the full interview with Alistair (it's full of absolute gems) DM me for the link.
PPS Our sales training is packed with these insights from clinicians
#medicalsales#surgeoninsights#bephenomenal
𝐇𝐀𝐏𝐏𝐘 𝐖𝐎𝐑𝐋𝐃 𝐁𝐎𝐎𝐊 𝐃𝐀𝐘! 📖
Like many dentists who are constantly learning, #RAMO MEDICAL are always on the road to learning too. 🚋
Dentists study to help patients solve problems better, #RAMO MEDICAL study to help dentists solve problems better. Dentists and #RAMO MEDICAL are walking together on the same path. Let us learn for a better tomorrow for the medical industry!!! 🎉
#RAMOMEDICAL#RCSFILES#SDPMEDICAL#WORLDBOOKDAY
50 healthcare projects that I have supported in various positions over 50 years are now published in full on the website www.healthcareprojects.eu. They represent a cross-section of medical progress over the last six decades and have been summarized in abstract form for the time being. First and foremost, the involvement of opinion-forming, experienced surgeons in medical progress through new surgical methods and the development of associated technical equipment is presented. Perhaps this beginning, with the help of experts from various disciplines, will result in a book project that includes several levels such as scientific and economic aspects, patient experiences but also anecdotes and others.
We worked with a medical device company that sold to surgeons where they didn't flinch on price - they cared about the product's output and were willing to pay a good amount, until the surgeon's medical practices were acquired by a health care system...
All of a sudden, our client went from dealing directly with the end user (surgeon) to now having to deal with administrators and multiple decision makers within hospitals and healthcare systems
And despite being on an approved vendor list...
They were having to compete on price, something they were not used to when dealing directly with the surgeons.
The client asked us "how do we sell in this type of environment?"
And this is what we did to help our client:
1. Map out how the healthcare system is structured
what specifically do they need to understand about the healthcare system and more importantly, how they make financial decisions
2. What areas in the hospitals can they have an impact with their device
After some brainstorming and collaboration, we pinpointed and correlated the client's solutions with the healthcare systems key performing indicators in which they had an
impact on:
- Shorter hospital stays
- Quicker recovery time
- Patient satisfaction (which was a metric the healthcare system was measured on!)
In addition, we drilled down deeper with the client's sales team and helped them identify
- specific questions they needed to ask
- who they needed to sell to
By identifying the areas on which their product has an impact on, and the right decision makers to speak with
it became less about the price and expense of the the surgeon's division
and more about a business case for the entire hospital and healthcare system
As a result, the medical device company not only retained their customer base but grew it by 10% within the healthcare systems.
Best Medical Device Sales Companies Guide
https://lnkd.in/gJxsK3ny
Navigating the medical device sales industry can be a daunting task, with countless companies vying for your attention. Did you know that the U.S holds over 40% of the global medtech market? This article serves as a comprehensive guide to help you find the best players in this booming industry.
Key Takeaways of Best Medical Device Sales Companies
- Many top companies are in the medical device sales field. Medtronic, Johnson & Johnson, and Abbott Laboratories are some of these.
- These firms sell many kinds of health tools. They also create new devices to improve patient care.
- Jobs in medical sales are good because you can make a lot of cash. Some jobs even give extras like a car or phone!
- Some big companies specialize in areas like diagnostic equipment and surgical tools. Others focus on monitoring and patient care devices.
Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice?
Schedule a Deep-Dive Marketing Analysis for Your Medical Practice:
https://lnkd.in/gyHuveuC#MedicalDevices#Healthcare#Medical#Marketing#SEO#DigitalMarketing#HealthcareMarketing#MedicalMarketing#HealthcareSEO#MedicalSEO#PlasticSurgery#CosmeticSurgery#DoctorMarketing#DoctorMarketingMD
Even with the challenges that medical sales reps have to overcome in today's industry, this is still one of the most effective and successful ways to grow your business. Leave the scrub sink conversation with your surgeon/customer pondering, but be sure to follow up.
#ScrubSinkSales#120SecondSales#AddSolutionsAndValue#BeEffective
What 3 things would destroy your success in medical sales?
Write them down.
Double down and do the opposite.
New way to look at how to improve.
It works.
Could be:
1 - Don’t show up for cases.
Always show up early. Have a back up to the back up. Know all the potential procedures that can be done. Study them.
2 - Don’t follow your or follow through.
Never let a Friday go by where you haven’t followed up or followed through.
3 - Let cases come to you.
Go out and find cases, meet with schedulers, talk to surgeons, ask for their opinion clinically on a new product and book 3-5 cases to evaluate.
The list can be over 20 things.
Pick your top 3 and work on them for a month.
Continue doing those things and add 2-3 more the following month.
This creates continuous improvement and momentum.
#levelupmedsales#orsales#devicesales#orthosales