Kivvit’s Post

This weekend’s #WeLeadComms spotlight falls on US-based communication leader Kevin Pérez-Allen (He/Him/Él). In his words: “I’m a seasoned communicator deeply embedded in the political and advocacy communications world. My journey started in a small neighborhood of East Los Angeles where I first learned how words, narrative, and ambition could set you on the path to overcoming systemic inequities, namely generational poverty. “Over the years, I’ve had the privilege of lending my voice and strategic expertise to high-stakes political campaigns and pivotal advocacy movements. My more recent career  includes leading Hispanic media outreach for National Security Leaders for Biden in 2020, crafting impactful narratives for nationally-renowned organizations and coalitions at BerlinRosen, highlighting Latino voting trends and Census participation with NALEO, and building an impactful communications department for United States of Care. “Each role has been a building block towards my ultimate ambition—to either open my own Comms shop or partner in a top-tier firm. I envision a place where strategic communication drives meaningful change, and where we can offer a multitude of services for mission-based organizations, candidates, and companies to have the most impact. “As I continue on this path, my goal remains clear: to harness the transformative power of communication to influence public policy, engage communities, and shape the political discourse. Whether it’s a national campaign or a local measure, a small nonprofit or an international NGO, the excitement of crafting a unique message that resonates, mobilizes people, and solves problems is what keeps me going.” +++ As a global leader in training and professional development for communication leaders, the Centre for Strategic Communication Excellence offers a range of individual professional memberships. Through these memberships, individual communication professionals can connect with a global community to grow their careers. There are three levels of professional membership, each with a range of substantial benefits. To learn more or to sign up, visit https://lnkd.in/eV_62DcQ

Organisations that fail to meet public expectations frequently become a lightning rod for public opinion. The limited nature of apologies and action means that efforts to address failings often go unreported and the reputational impact can be longstanding. Women in PR was widely criticised within the UK public relations industry in February for announcing a Shadow Board that did not adequately represent women from racially diverse backgrounds. It was a significant failure for an organisation that aims to increase the number and diversity of women in leadership roles in public relations and corporate communications. PRWeek also failed to spot the issue in its reporting, indicating that the industry has a significant way to address diversity and inclusion in practice. Women in PR has taken exemplary action since. It has engaged with its community, undertaken an internal review, and outlined the steps it plans to take to make change. That started on Friday with a statement to members. Women in PR has set three main goals in response to the issues highlighted by the shadow board: ✅ improving representation ✅ creating an inclusive culture ✅ advocating for issues affecting its diverse membership Women in PR said that it plans to address the immediate issues highlighted by the Shadow Board by conducting an audit, collecting diversity data, recruiting additional committee and Shadow Board members and launching a mentoring program with clear representation benchmarks. It also said that it will seek to address broader cultural issues by undertaking a comprehensive refresh of its Equity, Diversity, and Inclusion strategy, including a listening period, incorporating insights and commissioning an external review. Sarah Waddington CBE CDir ChartPR made a good point when she forwarded me the Women in PR newsletter. “If everyone shared the Women in PR response in the way they’d been quick to point out the original issue, perhaps we’d start to see meaningful change as an industry. We must do better at creating a safe space so more people can learn and make change,” she said. In an era when organisations claim to learn from mistakes but then fail to commit to action, the response and plan from Women in PR is refreshing. I look forward to reading about its progress.

Just a CEO or a face of a company is not enough for me. For me this role is about being a trusted partner on the collective journey. And in the years of leading Viseven, I've come to realize the tremendous impact that executive advocacy can have on shaping a company's image. When leaders actively advocate for their company, it humanizes the brand, making it relatable and approachable. In the recent article, "How To Boost A Company’s Reputation Through Executive Advocacy," Forbes Agency Council members, including myself, discuss the strategies, the mindset, and the actionable steps that can elevate your company's reputation to new heights. Drawing from personal experiences, industry insights, and expert opinions, we share our best tips. Take a read here: https://lnkd.in/eGKrS_R9 #executive #advocacy #reputation

We came across this post and wanted to address the issue of burnout, which many professionals in the PR sector experience. This often stems from the high-stress nature of the job and the perception that PR is a thankless profession. Many people view PR as a side hustle or tell their children to pursue something "more serious" when they choose to become publicists. Despite significant progress, burnout remains a concern, leading some to seek alternatives. However, there are many who demonstrate that PR is a viable and profitable career. These professionals provide concrete proof of PR's value, beyond mere motivational speeches. At NGWiPR, we are committed to alleviating frustration and equipping women in PR for boardrooms and C-suite positions. Our resources and training programs cater to women at every stage of their PR careers. One of such initiatives is our Premium Membership. PR is a worthwhile venture. Let's change the narrative together. PS- if you had met the writer, what would you tell them? #ngwipr #publicrelations #burnoutisreal #prworks

New Month, New Opportunities! 🚀 As we step into August, a month dedicated to celebrating the incredible women who shape our world, let's also focus on shaping our personal brands. In the world of Public Relations, personal branding is key to standing out and making a lasting impact. 🔹 Tip of the Month: Be Authentic and Consistent Your brand is your story. Share your journey, your values, and your unique voice consistently across all platforms. Authenticity builds trust and sets you apart. What’s one step you’ll take this month to enhance your personal brand? Let’s share and grow together! 🌟 #WomensMonth #PersonalBranding #PublicRelations #PR #brandstrategy

In today’s interconnected world, where a company’s reputation is critical to its success, savvy C-suite leaders leverage executive advocacy to enhance their companies’ standing. In this article, 14 Forbes Agency Council members including our founder Ajay Prasad share their insights for senior executives to enhance executive advocacy, complementing PR efforts and positioning their company as an industry leader. https://lnkd.in/dsVAM59m #CsuiteLeaders #PRStrategy #ForbesAgencyCouncil 

Is your organization ready for the rising tides of activism? Stefan Pollack shares his insights about the key takeaways from USC Annenberg Center for Public Relations's latest Global Communications Report, and discusses how corporations are embracing their roles as agents of change in response to some of the world's most pressing issues. https://lnkd.in/eAdDbWud   #USC #ASCJ #PR #communications

Navigating Activism in 2024: A closer look at rising stakeholder expectations. As societal movements gain momentum, businesses must decide whether to lead change or stand on the sidelines. But how far is too far? And what are the risks of inaction? Here is my commentary on the role of corporate activism.

Senior executives are generally good people, so they should be themselves when interacting on social media or meeting journalists. At least, that's my view. Let's be honest, there are some execs and CEOs that have been media trained into becoming boring. The fear of the risk of making a mistake means they are just dull. And it is just so obvious. When you see it, you know that the executive is working to a script (or maybe has outsourced their social media to someone else). The result is a loss of credibility and trust. What do you think? Should executives be more willing to be their true selves, or should they sit comfortably behind meaningless corporate speak? #executiveleadership #media #socialmedia https://lnkd.in/eknzTqx8

Ok, normally I use this space to bang on about media tips and media training. But another thing I do is to sit on the committee of the Greater London Group of the Chartered Institute of Public Relations and I am *so* proud to be a small part of supporting the #PRMums initiative - this coverage is well deserved by those taking a more active part. #PR #publicrelations #mediamentorguy