Kay Taylor’s Post

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“The function of advertising is simply to promote and sustain competitive advantage for brands.” ― John Hegarty #Lightcast #LiveStreaming #OTT #LiveStreamingServices #OTTStreaming #OTTPlatform #OTTServices #RokuDevelopment #LiveStreamingPlatform #VideoStreaming #ChurchStreaming

It's #TestimonialTuesday again! 😁 If you'd like a familiar and trustworthy voice for your next project, DM me or click the link to my website in the comments 😊👇. #voiceover #voiceactor #videoproduction #IVR #advertisingagency #advertising #radio

Stimulating discussion about the vital role of media context in boosting people's attention to advertising with Chrissie Hanson from OMD USA and Monique Pintarelli from Teads in a fireside chat with Beet.TV contributor Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to Go Addressable and Teads for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/emTv-2eD) and much more! #beetcannes #attentioneconomy #mediabuying #adsales #contextualadvertising

Quality at its best 👌

We all got happily BarBey-ed and Bennifer Dunkin’ dunked on Super Bowl weekend and it’s not cheap to get that kind of entertainment. It’s an eye-popping $7 million price tag for just 30 seconds of airtime. Curious about what that could get you on AM/FM radio advertising? Inside Audio Marketing breaks down the difference for you here: https://lnkd.in/gQxBqw7z #SuperBowlAds #Advertising #radio #audioadvertising

“The function of advertising is simply to promote and sustain competitive advantage for brands.” ― John Hegarty #Lightcast #LiveStreaming #OTT #LiveStreamingServices #OTTStreaming #OTTPlatform #OTTServices #RokuDevelopment #LiveStreamingPlatform #VideoStreaming #ChurchStreaming

Check this out to learn the 3 biggest shopping trends to expect this holiday season + best practices around audio! #holiday #consumerinsights #audio #audioads #advertising #shoppermarketing

For brands looking to make a large impact, there are more and more premium placements in Mexico that are making a splash among multinationals. We know that traditional forms of marketing in Mexico continue to hold their ground in reaching consumers effectively. But, we are seeing more and more premium advertising spaces like billboards, TV commercials, and VIP airport placements. Why?
As Mexico’s economic power grows, brands are vying more and more for Mexico’s most valuable audiences and are realizing their true economic power. We’ve seen a big uptick in high CPM placements and don’t expect it to decrease anytime soon.