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Michael J. Wolf, featured on Bloomberg TV, addresses the challenges posed by cable contracts for companies like The Walt Disney Company. Despite limitations, the surge in affiliate fees is a noteworthy revenue driver. His insights emphasize that programming is an enduring investment, not merely an expense. How will your business approach content creation and distribution given this information? Read our full report: activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024

💡 #IndustryInsights: UK Broadcasters Trade Ad Airtime for Advertisers' Shares UK broadcasters like ITV and Channel 4 are innovating in response to economic challenges by trading ad airtime for equity stakes in advertisers' companies. This new strategy aims to fill ad slots and potentially gain high returns during tough economic times. 📊 Discover how this approach could: ➡️ reshape ad revenue models ➡️ support brands ➡️ mitigate market risks Learn more about the benefits, challenges, and industry impact. 🔗 Read the full article 👉 https://hubs.li/Q02CPy520 #Broadcasters #AdRevenue #MediaInnovation

2024 Trends to Watch: TV & Online Video in Asia & Oceania has just been published! Key Highlights: 📌 SVODs such as Netflix began adjusting prices and implementing account-sharing restrictions early this year, and Disney+ is set to follow suit going into 2024; consumers may downgrade or look to ad-supported services.  📌 As local and regional content offerings have now become mainstream, streamers will be looking for more niche genres and this may mean venturing into unscripted content such as sports coverage. 📌 Service providers have essentially become content aggregators, competing with rivals for the largest base of online video partners. Permanent bundling and flexible OTT bundling are key to retaining customers. For Omdia clients, the full report is available at: https://lnkd.in/ggZsPUUH Omdia Maria Rua Aguete Marija Masalskis Tony Gunnarsson Jun Wen Woo Kia Ling Teoh

Exciting developments in the media landscape! 📺 The Ministry of Information and Broadcasting has unveiled the Draft Broadcasting Services (Regulation) Bill, 2023, aiming to regulate OTT broadcasting services. Key points include program/advertising codes, content classification, and accessibility guidelines. 🌐 Industry stakeholders are debating the need for such regulation, citing potential impacts on user experience and content consumption costs. Your insights on this evolving landscape are welcome before December 9, 2023! #MediaRegulation #OTT #BroadcastingServices #RegulatoryImpact #netflix #amazonprime #hotstar If you found this valuable, please like, share with others, comment your thoughts, and follow me Sourabhsinh Raulji, for more content in the future! Disclaimer: This post is prepared exclusively for the benefit and use of the readers. Reasonable care has been taken for ensuring the accuracy and the authenticity of the contents of this post. However, I do not take any responsibility for any error or omission contained therein on any account. This post is under no circumstances intended to be used or considered as financial advice or solicitation and no legal interpretation or professional advisory be construed out of opinions expressed herein.

Michael Stanford's opinion piece in Mi3Australia today, outlines the power of Paramount's all-platform total TV universe with the addition of the Paramount+ ad tier in Australia. Michael says: "Streaming offers a new level of attention ensuring advertisers can reach the most engaged, leant-in fans, all within an ultra-premium environment that combines the production values of a cinema experience with the targeting and business-outcome performance of digital. "What’s more, the Paramount+ ad tier will be sold by a team who understand the value exchange with viewers, people in market for years not weeks. One point of entry offering frictionless solutions across multiple platforms." You can read the opinion piece here 🔗 https://lnkd.in/e4xdAwSf #ParamountPlus #10Play #ParamountANZSales #SVOD #CTVAdvertising

Netflix tinkers viewership data to please advertisers, live sports flop As promised, Netflix has released the second edition of its watch time engagement report, covering the back half of 2023. This continued transparency trend is enabled by the streamer’s shift towards advertising and its desire to woo stakeholders in that space, amid a lackluster start since the launch of the ad-supported tier in November 2022. First, on a purely organizational standpoint, Netflix has listened to some of the criticism on its first ‘What We Watched: A Netflix Engagement Report’, now separating movies from series and adding the runtime of each title, along with a views figure, which shows the total amount of hours viewed divided by runtime. #video #streaming #ads

📺 CTV long tail (think Tubi, Tastemade, PlutoTV) captures 75% of new CTV hours, but many advertisers are focused on advertising on "premium" CTV inventory (like Netflix, Hulu, Disney+). But this limited approach means advertisers are missing out on the ability to meet audiences when they are giving their full attention. Piqued your interest? Read more from our VP of Strategic Initiatives Hailey Denenberg in AdExchanger's latest on lucrative long tail and why advertisers should think beyond premium channels on CTV. https://bit.ly/3Sly5fb

Check out how many Netflix sign-ups are on the ad supported plan - “Basic With Ads” 15 MM global monthly active users According to the report from Activate Consulting, Netflix’s ad revenue should reach $0.63 billion in the US in 2023. According to Netflix’s financial statements, the company made a total of $29.69 billion in revenue in 2021. Thus, in the beginning, revenue from ads will only contribute marginally to the company’s overall income. However, Netflix’s ad revenue is expected to grow at a CAGR of 39% from 2023 to 2026. Netflix Disney Streaming HBO Max thinktv Canada Justin Erdman Jason Badal Melissa Ahlstrand Hulu Bell Media January Choe-Song Justin Stockman Shawn Redmond Alan Dark Sonia Carreno IAB Canada IAB

CTV still has room to grow! For 2024: Embrace the pivot to digital. It’s where viewers are spending an increasing amount of time and where ad formats tend to be more shoppable. When it comes to CTV, the share of time spent among viewers exceeds the share of ad revenues across most platforms. CTV still has ad potential as advertisers catch up to usage habits. CTV ad spend will grow as the ad businesses for Netflix and Disney+ mature. But for now, YouTube leads competitors in both time spent and ad spend. #streamingmedia #connectedtv #ctv #hulu #youtube #paramountplus #disney #platforms #digitaladvertising