Kay Taylor’s Post

Our Senior Strategist, Ed Davenhill, has written an article for Creative Salon Worldwide. In the article he discusses the hit BBC television show ‘The Traitors’ and explores the way the advertising industry can learn from its popularity.   Acknowledging the show’s ability to drive conversation, he says “If gaining attention is the first goal and creating cultural moments the next, then perhaps achieving consumer participation is the final boss.”   Check out the full article below👇 https://lnkd.in/eB_B3Fzr   #TheAndPartnership #PowerOfAnd

So true, Jeremi Gorman!: “Lots of entertainment companies just talk about reach and, don’t get me wrong, that is incredibly important,” said Gorman. “But ad-supported services should really be about reach and engagement.” NCM reaches millions of young, diverse, affluent movie-goers each week, with the highest attention scores of any video ad platform. Reach and engagement! https://lnkd.in/eUkKVhE4

The ripple effects of the SAG-AFTRA strike impact much more than the return our favorite TV shows. What do brands need to know about how those ripples may hit their media mixes? While predicting the impact of the current fallout on the media ecosystem can be a challenge, marketers have an opportunity to adjust their broadcast buying strategy and connect with the right audiences. Our media experts Jessica Ottaviano and Dominique Robinson weigh in on how marketers ought to navigate this tricky landscape:

In a world where attention spans are fleeting and competition is fierce, it’s crucial for businesses across Denver, Lakewood, Aurora, Boulder, and Longmont to find ways to stand out in the crowd. We understand the challenges you face – how to authentically connect with your target audience and make a lasting impact that resonates. Read this blog to dive deep into the realm of TV advertising and commercials, exploring how authenticity and originality can transform your marketing efforts into memorable experiences. Get ready to unlock the secrets of crafting commercials that leave a mark and resonate with your local audience https://bit.ly/44R9qCx

Did you know that a simple pen can generate over 2,400 impressions over its lifetime? That's more screen time than your latest Netflix binge! 😄 If you're looking for promotional products that pack a punch, look no further than OEC. Our products aren't just useful; they're practically celebrities in the advertising world! . . . #PromoPower #ImpressionsForDays #WeHaveEverything #OneVendor #YouNeedIt #WeHaveIt #SupportSmallBusiness #ShopSmall #ShopLocal #SupportLocalBusiness #OEC #WorkplaceSolutions #RealPeople #RealSolutions

Looking to capture a late-night audience and optimize your advertising buys? This article discusses how to capture night owl audiences during Late Fringe Time – the television hours after prime time generally between 11 pm and 1 am. Head over to the link below if you're ready to tap into the vast potential of late-night audiences. #Leavened #LateFringeTime #advertising

Television videos and commercials aren’t magically effective. It takes creativity to break through the clutter of the advertising claptrap that bombards us daily. That’s where Rare MEDIA Well Done can help you reach your target audience. What can we do for you? raremediawelldone.com #creativity #television #advertising #media

In 2023, Infillion #TrueX saved consumers 1.34 MILLION hours of time watching commercials. You're welcome! 1.34 million hours....what else could you do with that amount of time? How many double features of the movies of Barbie and Oppenheimer could you watch? What about reliving the Taylor Swift Eras movie? How many times could you play Baldur's Gate 3 or sail around the world? We have the answers (and more!) right here: https://bit.ly/3vV3exf #consumerbehavior #advertising #commercials #customerexperience

Branded Entertainment playing out. Target realizing the value of the skit and leaning into it. What other skits, shows, or movies could brands use? #film #marketing #brand #entertainment #tv

Great piece on #brandentertainment by my friend Adam Milano at SuperBloom House. I love his take on the rise of ad-supported tiers at streamers. ...this isn't happening because Gen Z suddenly loves watching ads, or anything of the sort. Rather it's because companies like Hulu and Peacock are simply looking for ways to increase revenue in ways they know how #ads But let's be real, more ads = more bathroom breaks. So, @ brands, what are you going to do about it? Flush your media + ad dollars down the toilet (pun very much intended), or explore premium entertainment as a new form of consumer connection. Your move!