Krishna Dosapati’s Post

Quick question: for people who joined Threads a few weeks back, how many of you have made it part of your daily or weekly routine? For me? I haven't even opened the app since its very first few days. The Threads go-to-market strategy was a stroke of genius, seamlessly driving users from one app to the next. But, what will really make or break it is how they can actually build an ongoing and thriving community. Any go-to-market strategy begins and ends with an ongoing engagement strategy. I'm excited to see what's next for Threads.

Instagram chief Adam Mosseri assured users on Threads that the app is “committed” to building support for a software protocol called ActivityPub. This was well-received by the tech community on Threads, with one describing the move as “the direction all social platforms must take in order to have a stake in the future.” So, the software sounds like a big deal. But what is ActivityPub, and why is it so important for Threads to be supported by it? In this explainer, we’ll unpack why. Link in comment. #web3 #socialmedia

Pray.com was looking for innovative ways to cultivate community, drive frequent engagement, and increase long-term member retention when they turned to Braze. Pray.com built a cross-channel strategy that uses a combination of email, in-app messages, and push notifications that increased open rates by 21%, drove a 12% increase in average weekly listens, and a 14% increase in send-to-listen conversion. Learn how they did it below.

Pray.com was looking for innovative ways to cultivate community, drive frequent engagement, and increase long-term member retention when they turned to Braze. Pray.com built a cross-channel strategy that uses a combination of email, in-app messages, and push notifications that increased open rates by 21%, drove a 12% increase in average weekly listens, and a 14% increase in send-to-listen conversion. Learn how they did it below.

In a world with constant connectivity...where is the human connection? Looking around I think it was slyly replaced with content — which we create and ingest endlessly only to feel more isolated and lonely. In fact, many studies have found that more time spent on social media is associated with higher levels of loneliness This isn't a bash on screens or technology. There is so much potential in what’s at our fingertips. I wondered, what if it could be used to strengthen relationships, to (re)build community, to really see each other again. MyBeacon App was designed from the inside out to create immediate connection around everyday life events. New Year challenge: use that little screen in your hand to really connect with the humans you love - offer help or ask for support. It's as simple as lighting a beacon.

[Mobile] Share your LinkedIn profile in three taps. A few weeks ago I volunteered at a local tech event. I made some new contacts there. The natural thing to do is to swap contact information. One way to share your contact info is to connect on LinkedIn. However, I found it clunky and inefficient to locate the person's LinkedIn profile in real time and then send a connection request. QR code to the rescue! STEP ONE: Launch the LinkedIn app on your phone and tap right inside the search bar. (next steps in comments) #LinkedInConnections #LinkedInMobileApp #Networking #QRCode

Pray.com was looking for innovative ways to cultivate community, drive frequent engagement, and increase long-term member retention when they turned to Braze. Pray.com built a cross-channel strategy that uses a combination of email, in-app messages, and push notifications that increased open rates by 21%, drove a 12% increase in average weekly listens, and a 14% increase in send-to-listen conversion. Learn how they did it below.

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