Kristen V. Brown’s Post

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Reporter, Editor at Bloomberg News

I've covered the DNA testing market for the better part of a decade. And every year, I would hear from people, "This is the year it's really going to catch on." We’re still waiting for health care’s great DNA revolution. Recently, I started to wonder if it was ever going to come. As I talked to many of my long-time sources in the field, it became apparent I wasn't the only one wondering this anymore. “Genetics is mainly usefully informative for conditions that are sufficiently uncommon that mass screening doesn’t make sense,” Hank Greely told me. “It’s just not compelling enough medically.” Untangling the many myriad connections of our DNA just turned out to be way more complicated than anyone thought. Genetics has brought us many breakthroughs (carrier screening, newborn screening, preimplantation genetic testing, to name a few). But it hasn't made much difference to the average person. And that has spelled trouble for companies including 23andMe. My latest for Bloomberg Businessweek:

The DNA Test Delusion

The DNA Test Delusion

bloomberg.com

Kristen V. Brown great read and timely piece -genetics, much like observational studies, has a causal problem. The murkiness of impact makes it less actionable for the population at large and their care teams. 😉

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