Kroger’s Post

Clarkston's retail and beauty industry expert, Sarah Covill Broyd spoke to Beauty Independent about the expected retail transition of rhode skin. See her quote below, and the full article here: https://lnkd.in/eyay-9sD Hailey Bieber is playing perfectly into consumer trends with #Rhode. She is capitalizing on ‘#minimalbeauty,’ a trend that she helped drive with her own look. In addition to the minimalist look, her #minimalist packaging aligns with the overall feel of the brand. Further building on that minimalism, she carefully crafts her ingredients and creates transparency with the products on her website. Her brand’s price points and target audience suggest that the brand will do better at a higher price point in retail. From a brick-and-mortar perspective, Sephora will align better from a shopper and brand positioning standpoint than Ulta, which tends to carry a wider product variety and lower price point. Bieber has driven interest and excitement through social media about her brand, and the anticipation of a broader #launch is growing. But, should she go into retail right away? Maybe not. Her platform and her ability to influence is substantial. Her self-image and brand carry enough weight to continue to drive consumers to a website and sell direct to consumer in the short term. Fully launching into #retail, with high anticipation, but without clear supply and demand signals, brings a lot of risk. If out of stocks occur early, younger in-store shoppers may grow impatient and buy another brand while in store. I’d personally use Bieber’s website as a test ground to launch her portfolio of products to see which ones are most popular and to stabilize supply and demand. She has an opportunity to continue to drive engagement on her website and then promote a second launch once the company is more mature and stable enough to go into retail. In addition to building strong relationships with her consumers, she will build better relationships with #retailers when getting on (and staying on) the shelf. #beautyindustry #skincareindustry #beauty #skincare

The cosmetics industry is seeing a renaissance as consumers adjust to a hybrid work-life existence. Marketing initiatives from brands like CHANEL, Ulta Beauty, and SEPHORA reveal some key cosmetic industry trends: 💄 Skinification of beauty 🌱 Focus on clean ingredients 💅 Hyper-personalized products Read more about industry trends: https://bit.ly/3krhk4i #marketing #ShopperMarketing #cosmetics

"The most beautiful makeup for a woman is passion. But cosmetics are easier to buy.” ― Yves Saint Laurent. Something interesting is happening in Australian cosmetics. In an otherwise dour retail environment, cosmetic stores are showing strong year-on-year growth. ANZ's household expenditure report illustrates interesting week on week cross sector dynamics that ring true on Yves observation. While cosmetic stores have had a great Autumn, other "passion" purchases are struggling; Clothing is down 14%, Jewellery is down 19% and Bars & Clubs down 20% YoY to June 1. So who are cosmetic stores' competitors? Other stores in the sector or other stores in other sectors? As discretionary spend becomes tighter, consumers are making cross product tradeoffs. Retailers are not just competing in category but also with substitutes. And how difficult is it to understand emotional tradeoffs in retail? If you'd like to know more about your customers before your competitors do, reach out and talk to DataCo Technologies. #datainsights #datacollaboration #retaileconomy #australianeconomy #cosmetics #retail

Stories & Ink has just launched in Target and Superdrug 🚀 Here’s a look at how we conquered the challenges of shifting from a solely D2C brand, to mainstream retail. #brand #retail #dtcbrands

Online, packaging is the final part of the experience. In retail, it’s not only the first, but often the only way of connecting with a consumer. After securing listings in Target and Superdrug, here’s how we evolved Stories & Ink to resonate in a retail environment. #brand #retail #dtcbrands #robotfooddesign

Stories & Ink has just launched in Target and Superdrug! 😍 Here’s a look at how we conquered the challenges of shifting from a solely D2C brand, to mainstream retail. #storiesandink #retailbrand #omnichannel #robotfooddesign

Online, packaging is the final part of the experience. But in retail, it’s not only the first, but often the only way of connecting with a consumer. After securing listings in Target and Superdrug, here’s how we evolved Stories & Ink to resonate in a retail environment. #brand #omnichannel #robotfooddesign

Not one minute after reading Ad Age's article about DTC brands cutting back on agencies, did our refreshed Stories and Ink case study go live. Spooky 👻 We've always looked at our experience creating Stories and Ink as a 'put your money where your mouth is situation' – giving us valuable insight on the hurdles DTC brands face, from things like securing investment to bringing the experience into retailers. Insight that helps the whole team too, from strategy right through to production. Check out our recent case study to see how the gang tackled our most recent challenge: conquering mainstream retail shelves in Target and Superdrug across the US and UK. #dtcbrands #brand #omnichannel #robotfooddesign