Philippines Hard Dew- first alcohol Bev launch in Asia and internationally. Thanks for the R&D back bone who made this launch possible, Kudos to the team 🙏Michael Gonley Paul Sheridan Jack Cordova Charles Boyer @victor loh @jarod gu Pitchaya Kajonwaharth @dong ying Teena Badshah Kit Phanvijhitsiri NURAY SECKİN Himabindu Polaki Debabrata Mazumdar Edith Neta, PhD Marc Nechmad and our great franchise partner Yunheon Lee 💕
Philippines, get ready to say a HARD yes. I am excited to announce the launch of HARD MOUNTAIN DEW ® - our first-ever ready-to-drink alcohol beverage in the market. This bold move underscores our commitment to innovation and growth. We're pushing boundaries and redefining what's possible for our iconic brand. The Philippines presents immense opportunities, and we’ve meticulously crafted Hard Mountain Dew ® to resonate with the local palate while offering something unique. They're designed to elevate your special occasions, casual gatherings, and everything in between. Hard Mountain Dew ® is available in two flavors Original and Beach Blast. As they hit the shelves today, we can’t wait to celebrate this historic moment with you. Congratulations Nitin and team for bringing this vision to life. Parinya Kitjatanapan, Nitin Bhandari, Mikey Rosales, Ray Philip Pine, Christopher Ilagan, Nimphiya Dhar Dominique Layugan, Namit Chawla, Kunchalee Luechapattanaporn, Ph.D.
Great work
Congratulations!
Congratulations to all!
Sr Director, Food safety and Quality Assurance, PepsiCo APAC
4wGreat work