LT’s Post

Higher ed marketers – did you know students are browsing YouTube as one of the first sources of info about your university? I'm very excited to share a new report from LT and Convince & Convert specifically geared toward higher education marketing. Inside you'll find some surprising insights from the perspective of other higher ed marketers and the students you are trying to reach. Link in comments to download the report ⬇️

🎓Higher Ed Marketing friends- there is some very interesting data in this report. Not only does it go into the details of undergraduate student marketing preferences, but it also sheds light on higher education marketing team structures and strategies. Get your copy and find answers to the following questions: ✅ What messaging and channels resonate with undergraduates? ✅ What is the average team size (and budget) for higher education marketing teams? ✅ How are colleges and universities using AI in marketing (hint: it’s not just content generation) ✅ Which colleges and universities did marketers say they turn to for best practices? …and plenty more. If you want to chat about what this all means for you, let me know. Higher Ed marketing is truly one of my favorite topics ❤️ You can also join us for a webinar on June 25 for an overview of findings, and real-life examples from higher ed institutions (link in comments).

Insight: 45% of students trust YouTube for their higher education research, yet only 18% of marketers prioritize this channel. The new LT and Convince & Convert Higher Education Marketing Report uncovers why video content is king and how you can leverage it to connect authentically with students. Uncover more insights like these when you download the report. #higheredmarketing #highereducation #marketing #insights

Precision in every plan, excellence in every detail! 🎯✨ Our expertise shines through in crafting Customized Solutions, ensuring tailored strategies that align seamlessly with the unique needs of higher education institutions. 🚀🏫 Elevate your vision with College Marketing Pros! 🌐 https://lnkd.in/gPmYT-dm #CollegeMarketingPros #collegemarketing #higheredmarketing #campusadvertising #studentfocused #socialmediamarketing #influencercampaigns #digitalstrategy #universitybranding #contentcreation #creativecampaigns #dataanalytics

The future of higher education marketing should be founded on integration, not isolation. To get there, Chris Huebner shares a framework based on understanding brand, category, consumer and media truths. Follow the link in the comments to read the full article 👇 #highered #higheredmarketing #brandbuilding #brandawareness

You can’t approach the education buying cycle using a toolkit from another industry. There are key differences, including the fact that your audience’s decision-making process is totally dependent on where they are in the school calendar. You will be able to to align your paid, earned, shared and owned media strategies with the various stages of the education buying cycle after reading our latest white paper. #EducationMarketing #EducationSales #EdTech

Discover the latest insights in higher education marketing! Join Lauren Hillery, VP of Strategy at LT, and Jason Keath, Strategist for Convince & Convert, for an exclusive webinar on June 25th where they will reveal the key findings from our recent 2024 Higher Education Marketing Report. This is your chance to understand the research, get expert advice, and ask your burning questions to refine your 2025 marketing approach. Don’t miss out – register now and get your hands on the report. Links in comments. #higheredmarketing #webinar #marketingtrends

School is back in session and we're looking forward to working with more higher ed clients. It's a critical time for higher education marketers to lean on insights to inform their marketing plans. We discuss the key issues facing higher ed in our latest video. #higheredmarketing #enrollmentmarketing #collegemarketing #knowResearch #insights #qualitativeinsights

If you're in the higher education space, join our webinar next week where we'll dig into the barriers facing the industry and how marketing can help hurdle those obstacles.