🗣️ Authentic student voices are the key to capturing the attention of prospective students. 🎓 Our research highlights the power of featuring real students in your marketing materials, and we've got the examples to prove it. 👀 Check out our top brands producing student-generated content campaigns and learn how to leverage this strategy for your institution. 📲 Get the full scoop in the LT and Convince & Convert 2024 Higher Education Marketing Report – link in comments ⬇️ #higheredmarketing #studentcontent #authenticity
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An effective content strategy guides students from the first stage of awareness all the way through to being an active alumni. Here's how: 📍 Mapping the Path: 🚀 Each stage of the student journey is unique, from the first spark of awareness to that triumphant enrollment moment. Your content should be like signposts along the way, leading them forward. 📝 Tailored Content: 📖 Map your content to each stage, so you're delivering the perfect message at the perfect time. Blog posts, social media stories, and inspiring testimonials - these are your content companions. 🌟 Captivating the Curious: 🤔 For the newcomers, surprise them with intriguing stats or entertaining content. Ignite their curiosity! 🤝 Nudging Towards Enrollment: 🎓 As they inch closer to choosing a school, share alumni stories and testimonials. Give them that extra nudge toward your enrollment team. Want more info? Check out the full blog: https://lnkd.in/dmDGZDAn #ContentMarketing #HigherEducationMarketing #HigherEdMarketing #IncreaseEnrollments
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🎓 Exciting news! Discover how EduWego can skyrocket your admissions game! With targeted marketing, engaging content, and seamless application processes, attracting more students has never been easier. Explore EduWego today! #EduWego #Admissions #HigherEd 🚀 😇😇😇
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Did you know that incorporating video marketing into your strategy can significantly increase student engagement and enrollment? 🚀 Here's why: 🎥 Video content is far more captivating and receives better engagement compared to a lengthy post or email. 🎓 Videos provide the means to showcase your school's unique offerings, giving potential students a glimpse of what to expect. 👨🏫 With video, you can highlight significant events and achievements, creating a more personal and relatable connection. 📹 Plus videos can be shared more easily and reach a wider audience, expanding your school's reach. Don't miss out on the opportunity to stand out in the crowded education market! 🌟 Incorporate video marketing into your strategy and see the difference it can make. #SchoolMarketing #VideoMarketing #Education
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This is a great reminder too that you should be revisiting your content marketing plan often and adjusting to meet the needs of your audience. Content marketing isn’t just a set it and forget it kind of a thing.
Hot take: You don’t need *more* content. You need better content. Colleges and universities don’t need more student testimonials — the ratings economy is so ten years ago. What you need is to make the testimonials you have *do something* for your institution. We can’t assume prospective students are going to do what we want them to; we need to lead them to take an action. This is what I don’t hear much about in #HigherEdMarketing. Yes, content is important, but only when it does something measurable for your institution. Most #HigherEd institutions don’t have the luxury of slowly building a brand case, but so many act like it. 💬 Quotes do next to nothing for you if they don’t lead to an action. 🗞️ News stories work against you if they don’t link to relevant content. 💸 Paid ad campaigns are a waste of money if your website doesn’t have thoughtful user journeys that lead to action. 💔 Meaningful connection doesn’t happen through blanket storytelling. 💥 Community and affinity can’t be accurately measured through engagement! It’s okay to be critical of what you’ve been doing. In fact, it’s better to figure it out on your own.
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🎓 Exciting news! Discover how EduWego can skyrocket your admissions game! With targeted marketing, engaging content, and seamless application processes, attracting more students has never been easier. Explore EduWego today! #EduWego #Admissions #HigherEd 🚀 😇😇😇
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Hot take: You don’t need *more* content. You need better content. Colleges and universities don’t need more student testimonials — the ratings economy is so ten years ago. What you need is to make the testimonials you have *do something* for your institution. We can’t assume prospective students are going to do what we want them to; we need to lead them to take an action. This is what I don’t hear much about in #HigherEdMarketing. Yes, content is important, but only when it does something measurable for your institution. Most #HigherEd institutions don’t have the luxury of slowly building a brand case, but so many act like it. 💬 Quotes do next to nothing for you if they don’t lead to an action. 🗞️ News stories work against you if they don’t link to relevant content. 💸 Paid ad campaigns are a waste of money if your website doesn’t have thoughtful user journeys that lead to action. 💔 Meaningful connection doesn’t happen through blanket storytelling. 💥 Community and affinity can’t be accurately measured through engagement! It’s okay to be critical of what you’ve been doing. In fact, it’s better to figure it out on your own.
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Elevate your institution's digital presence with our latest insights 🎓✨. Discover the keys to #DigitalMarketing success in higher education, from leveraging performance metrics to harnessing user-generated content. Dive into the blueprint Media Genesis has crafted for engaging and converting potential students. Read more: https://lnkd.in/ektgSbtK #HigherEdMarketing #EduTech #MediaGenesis #DigitalSolutions #GrowYourBusiness
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Co-Founder & CEO at Viv Higher Education | Fractional CMO | Host of the Higher Ed Leaders Podcast | Author of Pass / Fail: The Urgent Need for Strategic Leadership in Higher Education
When student numbers dwindle, THIS is your game-changer… 1️⃣ Authentic Storytelling Genuine student testimonials will always trump a polished ad. Share stories of real-life student successes and challenges. 2️⃣ Engage Over Impress Fancy designs can be eye-catching, but it’s the authentic, engaging content that keeps potential students hooked. Facilitate spaces for prospective students to engage with current ones. 3️⃣ Value-Driven Campaigns Highlight the unique offerings of your institution. Do you have specific courses, faculty members, or student groups that stand out? Showcase them. Remember, in the age of digital noise, authenticity is your differentiator.
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🎥 🎓 I make it easy for colleges and universities to put out consistent video content all year long, and build a massive b-roll library at the same time | Host of the Higher Ed Storytelling University podcast 🎙️
📢 Unlock a pathway to professional growth and success for your students within your institution 📢 Check out my conversation with Eric Stoller, VP of Digital at Territorium where we talk about higher ed marketing in a skills-based economy. 🎧 Listen to the full episode here: https://lnkd.in/gD8wczTF 📧 Join my weekly newsletter for higher ed marketers where we discuss creating content that resonates on a deeper emotional level: https://lnkd.in/gSvw49Gf #careeradvice #careerdevelopment #careergoals #careercoach #careeradvancement #higheredmarketing #higheredcontentcreation #higheredcontent
Download the report here: https://bit.ly/3xhOUjC