🚀 The Future of Marketing is Here! 🚀 Or is it? 🤔 Imagine generating accurate consumer insights without ever sending a survey... Synthetic data is making this possible and can transform marketing as we know it. Mind boggling right? I'm personally not 100% convinced, but when Mark Ritson speaks so highly about it, I listen! 👂 Evidenza.AI by Jon Lombardo & Peter Weinberg just came out of stealth mode. Focused on synthetic data their new setup has revolutionary potential... because synthetic data, generated by AI to mimic real consumer behavior, can achieve a 95% accuracy compared to real survey results, drastically reducing costs and time for data collection! 😮 🔍 Some key takeaways from the launch: - Precision: Achieving a 95% match with real survey results. - Efficiency: Turning months of data collection into hours. - Cost: Providing insights at a fraction of the traditional expense. 💡 Why It Matters: For marketers, this means faster, cheaper, and more reliable data. Think about making informed decisions with data that's always available and up-to-date - especially in the B2B world! 📈 The Next Steps: Evidenza is not stopping at data generation and market research. They're gearing up to automate marketing strategy and execution, enabling brands to explore countless strategic scenarios and find the optimal path to success. This isn’t just innovation – it has the promise to revolutionize marketing as we know it... 🌐 But, I personally need to see it to believe it! 🤓 What do you think? 👉 More in the link below. #MarketingInnovation #SyntheticData #AI #FutureOfMarketing #advertising
Well, Lars M. B. Anthonisen since you asked 🙂 With a performance view I have a suspicion that the 5% match difference could hold the majority of the ''make it or break it'' weight. Meaning the value scale towards time saved & economy could be overtaken by the simple meaninglessness of not including the catalysts. Let's keep this comment as a future reference, just in case Mark Ritson has not ever foreseen something 😀
Lars M. B. Anthonisen The hype is certainly human real and not Synthetic😉
Remember this? Combined with the insights from Evidenza B2C this means we could have relevant stuff showing up at our doorsteps without even ordering it 🤯 https://www.washingtonpost.com/news/wonk/wp/2014/01/30/amazon-wants-to-send-stuff-before-you-order-it-are-other-retailers-doomed/
Managing Director | Passionate about Tech, Media & Data-Driven Marketing 🚀
2moMore here: https://mba.marketingweek.com/synthetic-data-is-as-good-as-real-next-comes-synthetic-strategy/