Lars Ward’s Post

Today marks the eighth anniversary of National Mar10 Day - a day that celebrates everything Mario! But did you know that this day started as an innocent unofficial concept just nine years ago? It's amazing how a simple idea turned into an engagement and sale bonanza for Nintendo, the LEGO Group, and others. Check out how customer experience and creativity worked in tandem to strengthen relationships and turn this day into a marketing success story. Learn more at https://lnkd.in/gnEYkK3a #customerexperience #toys #retail #marketing

Follow these safety tips for handling fireworks to ensure a safe 4th of July celebration. By following the tips below, you can have an enjoyable fireworks display for everyone involved.

What's it like to be a member of ACE? Check out this recap of our Fall Conference to get an idea, then head over to ridewithace.com to sign up!

Check out our latest product release!

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The ultimate guide to discover the best fireworks displays across Colorado for the Fourth of July🎆 And remember, refrain from setting off your own fireworks. Instead, let the professionals astound you.

We are 98 percent funded over at the Dead Air Kickstarter with just a few days left to snag your copy! One of the odd details about Canadian media in general—and radio in particular—is the requirement from the Canadian Radio-television and Telecommunications Commission (CRTC) that a certain percentage of whatever is being broadcast be sourced from Canada. This is intended to help give artists in the Great White North a leg-up over American performers, which would otherwise swamp the country's airwaves due to the sizable difference in market size. While the definition of what is actually considered 'Canadian' for broadcast purposes can vary with time and the method of transmission, when I was working in university radio it relied on the MAPL, or 'maple' system. This means that for a recording to be considered Canadian or 'CanCon,' it had to satisfy two of the following four criteria: M - music is composed/written by a Canadian A - artist performing the music is Canadian P - the performance of the song takes place in Canada L - the lyrics are written by a Canadian All of the above is vague enough to create a bunch of weird edge cases when it comes to CanCon. I can remember being told that there were certain Heart tracks and one Aerosmith track considered CanCon because of where they were recorded and who had contributed to the writing process, and also that a bunch of Celine Dion no longer counted as CanCon for similar reasons. https://lnkd.in/ed8vWC9v

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To those wondering why I'm posting this on LinkedIn: Stepping into the world of vinyl takes this label from a DIY hobby to a legitimate business. I can order tapes all day and make them on my stereo and if they don't sell, I'm out one or two hundred. Getting a record pressed involves so much more project management and a couple grand of investment up front. From a high level perspective, here are translatable skills from this project to positions that I'm looking to get hired for. Sourcing: I'm researching pressing plants all over the US and Europe for the best pricing and quality. I can't ship these in poly mailers, so now I need to source packaging as well. Logistics: I'm weighing all my cogs and analyzing them a lot closer. I had to sign licensing agreements to acquire the music from its current rights holder. That alone took close to a year to achieve. I'm having to pick and choose the features of the product that are the most important. Taking production time frames into account so that I can put up a pre-order with the appropriate expectations. Design and Marketing: I'm creating everything. Considering that the release is 20 years old, all the artwork needs a face lift. With the band's approval, I will be creating the jacket layouts, and accompanying t-shirt designs. On top of that, I'm creating all the marketing materials and campaigns. What I want to show employers and recruiters is that I am not the type of person to shy away from a huge project with consequence. I will tackle what I feel passionately about and do it as best I can. Had I decided to stick with just tapes, I'd be left wondering if I could have done vinyl. I don't ever want to wonder "what if" or "could I have done it better?"

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