Laura Cerimele’s Post

We're not surprised, but definitely excited: Marketing and Advertising tops the list! 🥇 From increased productivity to hyper-personalization, generative AI is not just shaping the future—it’s defining it! 🚀 Reports from McKinsey say that generative AI is poised to make a significant impact on customer experience, growth, and productivity. 📈 And guess what? In a recent LinkedIn survey involving 2,000 marketing leaders, a whopping 81% expect an increase in their use of generative AI this coming year. So, what about you? Is generative AI part of your sales and marketing toolkit yet? P.S. Happysales is on the brink of launching AI tools designed to transform your B2B marketing and sales. Stay tuned! 📢 #aiadvertising #aisales #generatieveai #b2bsales #b2bmarketing

At Bright, we’re all about continual improvement, agility, and effectiveness in marketing. Last autumn, after our brilliant webinar on activating AI (thanks again to our fantastic panel guests CPTO Mark Breslin and CMO Kate Cox), we put together a killer reading list to help B2B marketers unlock the potential of AI. Now, it’s time to level up. We're refreshing our AI reading list to ensure it’s packed with the latest and greatest insights. And I need your help! What have you read, listened to, attended, or watched that would help B2B marketers? We're looking for practical advice, research, and B2B-specific use cases. Drop your suggestions below or message me directly. We're all about sharing the knowledge, and we'll reissue the list once we've collated the best content. Check out the original list here and get inspired: https://lnkd.in/ehma7Z6n #AgileMarketing #AIinMarketing #MarketingEffectiveness #B2BMarketing

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗼𝘄𝗲𝗿 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝗻 𝟮𝟬𝟮𝟰? Here's your ultimate toolkit for maximizing outreach efficiency and personalization. These tools have got you covered.👇 BetterContact Browse AI Humanlinker Clay Persana AI RB2B Humantic AI Instantly.ai La Growth Machine folk Twain P.S.: Always test different tools to see what works best for your specific use case! Repost ♻ to inspire your network and 🔔 follow Nick Palasz for more #salesstrategy #coldcalling #coldemailing #b2bsales #marketingtips

Here's a shocker: At our agency, we're talking about #AI in #B2Bmarketing a LOT. But talk is cheap! What's more interesting to share is how we're actually using it. Here's 6.5 ways :-) Check out how Quarry is utilizing AI in B2B marketing without losing the magic: https://lnkd.in/gWSwjcWZ #ArtificialIntelligence #Marketing #Innovation Disclaimer: This post was rewritten with AI :-)

𝐓𝐡𝐞 𝐀𝐈 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭, 𝐍𝐨𝐭 𝐭𝐡𝐞 𝐀𝐈 𝐎𝐯𝐞𝐫𝐥𝐨𝐫𝐝: 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 𝐢𝐧 𝐁2𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Generative AI, with its ability to churn out content and automate tasks, has sent shivers down the spines of B2B marketers. Headlines scream of a robot uprising, replacing flesh-and-blood marketers with lines of code. As these advanced AI systems become more integrated into business operations, they are waging a silent war on B2B marketing jobs, transforming how tasks are performed and often replacing the need for human intervention. Read the full blog and understand how generative AI can benefit your business. https://lnkd.in/giKVkEai #GenerativeAI #B2BMarketing #AIAssistant #MarketingInnovation #AIinMarketing #TechInB2B #AITrends #DigitalMarketing #AIForBusiness #FutureOfMarketing #zordial

Don’t miss this opportunity to supercharge your #B2Bsales. Watch the replay of our webinar "Unlocking B2B Success: Harnessing the Power of AI in Sales." It’s filled with actionable information and critical perspectives on creating data-driven insights for #salesforecasting and #leadscoring with #AI and generating compelling content for #leadgeneration using AI. Download it for FREE: https://lnkd.in/eU4Kw8t2 Jamie Rosen #B2Bmarketing #AIstrategy #AIinsales #AIinmarketing #datadrivenstrategies #artificialintelligenceforbusiness

🔮 The future of B2B sales is here, and it's powered by AI! At Omneky, we're harnessing the power of deep learning to personalize creative content across customer touchpoints. The results? Mind-blowing. Here are 3 practical ways sales pros can leverage AI today: 1. Use AI-powered tools for lead generation and qualification. 2. Implement chatbots for instant, personalized customer engagement. 3. Utilize AI-driven analytics to gain deeper customer insights. Remember, the goal isn't to replace human interaction, but to enhance it. AI should complement your skills, not compete with them. Pro tip: Start small. Experiment with one AI tool and scale from there. What's your favorite AI sales tool? Share below and let's learn from each other! #AIinSales #SalesTech #B2BMarketing #FutureOfWork

Only 1 week left! Don't miss out and join Mark Emond, CEO of Demand Spring, for a 1-hour session. Dive deep into a compelling study surveying CMOs and senior B2B marketing professionals across North America around AI. This session will uncover: 🤖 The AI Advantage: Discover how B2B organizations are using AI to transform their marketing strategies and achieve real results. 🤖 Overcoming Obstacles: Learn about the common challenges businesses face when implementing AI, and practical solutions to get you on track. 🤖 The Future of B2B Marketing: Gain insights on the projected growth of AI and how you can prepare your team. Click here to sign-up: https://lnkd.in/gnUiiyGQ

The company 6sense was built with the mission to help B2B organizations eliminate guesswork and proceed with confidence, putting the power of AI, big data, and machine learning behind every member of the revenue team. Today 6sense uses AI and machine learning for more than predicting revenue for their clients. Recently, the company started using an AI-enabled conversational email solution in their prospect communications. By using this tool to personalize their messaging for each recipient, 6sense saw a 10% increase in new pipeline generation from marketing-engaged accounts. Personalized AI is helping companies identify new leads, nurture customer relationships, and increase conversion rates across industries. As companies start to seamlessly integrate AI across their operations, from customer touchpoints to internal processes, they position themselves to not only meet but exceed heightened customer expectations, giving them a distinctive edge in today's competitive market.

What good is research with AI… if it’s using years-old data? In this clip, Mary Owusu, MBA reveals the powerful AI tool and prompts she uses to gather current information from active websites, training the AI to build a high-converting landing page. 👉 Join us for ten live webinars focused on using AI in your B2B marketing. You'll get real-world examples and actionable tactics you can put into practice right away. Register now ➡️ https://lnkd.in/gTkWwNMy #mpb2b #b2b #marketing #ai #aritificialintelligence #chatgpt #research