Another great American Marketing Association Cincinnati webinar this morning - Thank you Sarah Ehrnschwender for a very relevant and insightful conversation about the use of AI in B2B marketing. It resonated with me to stay vigilant on the accuracy of AI outputs since many models use learned information from training to generate responses rather than current web data, and even have been known to make up sources. The uses of AI though continue to amaze me from generating video and images to brainstorming outlines, it’s a great tool. I enjoyed learning how other marketers use AI and the tools they have used to increase creativity and efficiency. #AI #B2BMarketing #AMACincinnati
Laura Cerimele’s Post
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We're not surprised, but definitely excited: Marketing and Advertising tops the list! 🥇 From increased productivity to hyper-personalization, generative AI is not just shaping the future—it’s defining it! 🚀 Reports from McKinsey say that generative AI is poised to make a significant impact on customer experience, growth, and productivity. 📈 And guess what? In a recent LinkedIn survey involving 2,000 marketing leaders, a whopping 81% expect an increase in their use of generative AI this coming year. So, what about you? Is generative AI part of your sales and marketing toolkit yet? P.S. Happysales is on the brink of launching AI tools designed to transform your B2B marketing and sales. Stay tuned! 📢 #aiadvertising #aisales #generatieveai #b2bsales #b2bmarketing
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B2B Marketing & Comms Leader | Bright MD, driving marketing effectiveness and agility | #CannesLions Juror | 3x #40overforty Advertising and Marketing Leader | Top 100 Marketing Influencer index 2024
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Founder @ Slyleadz | I help startups build cold outbound systems that generate qualified meetings | 💌 slyleadz.us
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Here's a shocker: At our agency, we're talking about #AI in #B2Bmarketing a LOT. But talk is cheap! What's more interesting to share is how we're actually using it. Here's 6.5 ways :-) Check out how Quarry is utilizing AI in B2B marketing without losing the magic: https://lnkd.in/gWSwjcWZ #ArtificialIntelligence #Marketing #Innovation Disclaimer: This post was rewritten with AI :-)
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Don’t miss this opportunity to supercharge your #B2Bsales. Watch the replay of our webinar "Unlocking B2B Success: Harnessing the Power of AI in Sales." It’s filled with actionable information and critical perspectives on creating data-driven insights for #salesforecasting and #leadscoring with #AI and generating compelling content for #leadgeneration using AI. Download it for FREE: https://lnkd.in/eU4Kw8t2 Jamie Rosen #B2Bmarketing #AIstrategy #AIinsales #AIinmarketing #datadrivenstrategies #artificialintelligenceforbusiness
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Helping companies deliver exceptional brand experiences at scale! ex-Writer, Checkr, Shutterstock/WebDAM, Peoplematter, Glassdoor
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Only 1 week left! Don't miss out and join Mark Emond, CEO of Demand Spring, for a 1-hour session. Dive deep into a compelling study surveying CMOs and senior B2B marketing professionals across North America around AI. This session will uncover: 🤖 The AI Advantage: Discover how B2B organizations are using AI to transform their marketing strategies and achieve real results. 🤖 Overcoming Obstacles: Learn about the common challenges businesses face when implementing AI, and practical solutions to get you on track. 🤖 The Future of B2B Marketing: Gain insights on the projected growth of AI and how you can prepare your team. Click here to sign-up: https://lnkd.in/gnUiiyGQ
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The company 6sense was built with the mission to help B2B organizations eliminate guesswork and proceed with confidence, putting the power of AI, big data, and machine learning behind every member of the revenue team. Today 6sense uses AI and machine learning for more than predicting revenue for their clients. Recently, the company started using an AI-enabled conversational email solution in their prospect communications. By using this tool to personalize their messaging for each recipient, 6sense saw a 10% increase in new pipeline generation from marketing-engaged accounts. Personalized AI is helping companies identify new leads, nurture customer relationships, and increase conversion rates across industries. As companies start to seamlessly integrate AI across their operations, from customer touchpoints to internal processes, they position themselves to not only meet but exceed heightened customer expectations, giving them a distinctive edge in today's competitive market.
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What good is research with AI… if it’s using years-old data? In this clip, Mary Owusu, MBA reveals the powerful AI tool and prompts she uses to gather current information from active websites, training the AI to build a high-converting landing page. 👉 Join us for ten live webinars focused on using AI in your B2B marketing. You'll get real-world examples and actionable tactics you can put into practice right away. Register now ➡️ https://lnkd.in/gTkWwNMy #mpb2b #b2b #marketing #ai #aritificialintelligence #chatgpt #research
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Strategy Activation through People | Director of Marketing | Employee Owner
5moThanks for sharing Laura Cerimele! I was glad to be a part of the conversation and hearing everyone else's use cases as well.