Laylla AbuGharbieh’s Post

🌟 Embrace the Shift! 🌟 Balancing feminine and masculine energies on social media is the key to authenticity. It's time to navigate this ever-evolving landscape with our whole heart essence. 💖💪 Read more here… #SocialMediaBalance #Authenticity #WholeHeartEssence #wholeheartmarketing https://lnkd.in/g6ZSTbfT

Consumers do extra and the brands do little or nothing. Apologies to Anna Louie Sussman for adapting a line from her NYT opinion piece on why dating is such a horrible experience for women. (I’m gonna let you guess what words I changed.) The parallels between womens’ dating experiences and consumers’ interactions with brands are just too similar not to call out. Consumers just want to find something that fits into their lives and helps them achieve their goals. They research, talk to other people, seek out advice. They put in the work, but brands don’t seem to care at all about consumers’ lives or goals. Brands either flatly ignore consumers, pulverize them into quantitative data and drain them of meaning, or talk over them and brandsplain. Imagine what could happen if brands met consumers with curiosity, empathy, and support?

Opening TikTok this week, the viral ‘legging legs’ trend transported me back to the damaging 'Thigh gap' craze of 2012. An unhealthy obsession that led myself and so many others to eating disorders, fuelling a harmful fixation on appearance. . It left me feeling enraged and heartbroken that we could be back here after so many years, and thinking of the young women it would be affecting as this recycled ‘trend’ re-surfaces. . Breaking free from society's expectations requires so much effort, and though TikTok acted to remove the content, perhaps it was not soon enough. . Everyday, we are bombarded with ideals of perfection, constantly telling us we're not skinny or pretty enough. Women are urged to try every new anti-aging skin serum or super-food green smoothie, we're told to wear whatever outfit is trending (currently I’m seeing ‘mob wife aesthetic’ everywhere), and that daily meditation will make you ‘that girl’ - I find myself asking: “Who even is ‘that girl’?” . Our feeds are full of the resurgence of the 90's ‘Heroin chic’ look and ‘Ozempic face’, making it challenging to remember the progress made in celebrating diverse bodies. Redefining our worth beyond societal expectations has become a powerful act of rebellion. . At 40, as my body evolves, I confront daily, that inner voice questioning my worth as I notice my changing stomach, greying hair, and thicker thighs. It's an internal battle fuelled by the years of being bombarded with these messages – a challenge to break free from the shackles even in adulthood. . Today, I’m reminding myself that "Loving yourself is a revolutionary act." Our bodies are unique narratives, they tell stories of a life lived, and should not be confined to narrow beauty standards. Though it may be a hard path to navigate, and we face hurdles at every turn, it’s one worth venturing down. Not just for ourselves, but for the young women of the future. - Paige . . #TomorrowWoman #TomorrowWomanAustralia #WomenEmpowerment #GenderStereotypes #BodyConfident #SelfEsteem #SelfCompassion #LoveYourself #BodyImage

Are Gen Z as #woke as we think they are? Well, hold tight, because we’re about to demystify it once and for all. Pulling exclusive data from 4,000 Gen Zers in the UK and the US, our latest report explores Gen Z's attitudes, behaviors, and engagement with social issues. We look at how stringent cancel culture is and share examples from brands who got it right (and from those who missed the mark completely...). Download your copy now. 👇🏼 https://lnkd.in/eV_jw87N #GenZ #Report #Insights

We are excited to have 2 sessions in the running to be featured at SXSW 2025! Guided by fresh research from our Truth Central intelligence team, our sessions cover two timely topics affecting how brands interact with consumers today. From now until August 18, you have a chance to vote. Session 1: From True Crime to Tarot: How to Engage Gen Z’s Loyalty This session explores Gen Z’s fluid relationship with truth and how brands can engage with Gen Z and tap into their uniquely high brand loyalty compared to other generations. To vote, click here: https://lnkd.in/eYTz73TK Session 2: Now Every Brand Must Be an Escape Brand Discover how tapping into consumers' desire to prioritize personal well-being and enjoyment is a massive growth engine for brands. To vote, click here: https://lnkd.in/eZugqucD Session 3: Midlife: A Missed Opportunity for Monetization Fear of midlife is an anxious lie spun to make women feel irrelevant and scared for the future. As Leslie Price of Gloria writes: “Don’t call it a midlife crisis, call it a jumping off point.” But where are all the brands? To vote, click here: https://lnkd.in/eTcY_3Ve #McCannWorldgroup #TruthWellTold #SXSW2025

Even though products and services generally considered “taboo” are widely available and can be purchased entirely online from the privacy of your own home, many women are uncomfortable purchasing them and telling others they use these products and services. Why? Social stigmas. That’s why. They are a powerful force in the product and service world, serving as a literal wall between women and their communities. It doesn’t have to be that way. Brands are uniquely positioned to take that wall down, brick by brick, making it easier for women to talk about products and services that benefit them. Here’s how: Keep the stereotypes out of your advertising. It’s that simple. Show women as individuals, not monoliths. Empower rather than oppress. Show content that reflects the complex lives women live. Always do a bias check on your ad content, ask a woman on your team what she thinks, and show women’s lived experiences. Present evidence-based education about your products. Women want and deserve accurate product information. Share what’s relevant and what’s based in reality, not on a stigma or stereotype. Get your facts straight before you publish any product advertisements. Normalize the normal. Recognize and amplify the reality of the life she’s living. Remind her she’s not alone. And be proud of your product or service and the way it fits into her life. A well-crafted ad should meet all three of these recommendations, and Fancy’s team can do that lift for you. Email us for more information, and if you want to learn more about our research, check out our executive summary.

Empowering the Next Generation: Rethinking Beauty Standards This past weekend, we celebrated my older daughter's birthday with a Barbie-themed party that brought together a group of vibrant young girls for an unforgettable experience. Initially, I had reservations about the potential messages such a party might convey, but I decided to take a moment to turn it into an opportunity for empowerment and meaningful conversation. The party was a delightful blend of learning to braid hair, experimenting with makeup, watching the iconic Barbie movie, and indulging in some sweet treats. However, amidst the festivities, we took a pause to discuss a powerful message that transcends the glitz and glamour. Beauty, we emphasized, is not skin deep. It's not about conforming to societal standards, the clothes we wear, or the makeup adorning our faces. Instead, we delved into a more profound definition of beauty—one that resonates with character, kindness, and impact. During our heart-to-heart conversations, we conveyed to these young minds that true beauty emanates from within. It's about the kind of person we are, how we treat others, and the positive energy we radiate into the world. Beauty is not merely about appearances; it's about the way we show up as human beings. As parents and mentors, it's our responsibility to redefine beauty standards for the next generation. We encouraged these girls to understand that being beautiful is synonymous with making a positive impact in their communities and beyond. True beauty lies in acts of kindness, compassion, and contributing to the betterment of the world. In a society often bombarded with superficial ideals, let's inspire our young ones to embrace authenticity, kindness, and the power of making a difference. By instilling these values, we empower them to redefine beauty on their terms and contribute positively to the world. Here's to raising a generation that understands the true essence of beauty and embraces the extraordinary power they possess to make a difference! #EmpowerTheNextGeneration #RedefineBeauty #PositiveImpact #Authenticity #EmpowermentJourney #ParentingWisdom

Soft, silky, pretty, and innocent. Every woman is feminine and beautiful with Dove Body Care. Dove has successfully positioned itself as a champion of real beauty, emphasizing diversity and inclusivity. Their "Keep beauty real" campaign challenged unrealistic beauty standards. Fast forward to today, where AI-generated images are becoming the norm. Dove's "Beauty in the AI age" campaign is a timely and necessary response. By highlighting the negative impact of unrealistic beauty standards perpetuated by AI and social media , Dove reinforces its commitment to empowering women. This campaign hits home for me as it addresses the growing issue of body image concerns among women and teenage girls. It's a powerful reminder that true beauty comes in all shapes, sizes, ages, and ethnicities. What are your thoughts on Dove's latest campaign? Does it resonate with you? Comment your thoughts. Below is the campaign video #31daysofstrategy

🚨NEW PRODUCT ALERT🚨 Imagine transforming your surroundings into a sanctuary of self-love and empowerment. Meet my exclusive pack of 6 window cling affirmations- designed specifically for women like you! Stick these affirmations where you will see them everyday- mirrors, windows shower, any cling-friendly surface- they go where you go! A consistent reminder to recite your mantras and grow self-love. This is an upgrade from post-it notes in a HUGE way. https://lnkd.in/e2J6TFMM

We just can’t get enough of ‘girlification,’ right? ‘Girl dinner’, ‘girl math’, ‘girl rotting’, ‘hot girl walk’; over the past few months, we’ve seen endless accounts of #girlculture taking over #GenZ, reshaping the landscape of online #trends, consumer culture, and the products they consume. While some say that the trend is feeding sexist #stereotypes, others view the trend as lighthearted, a reclamation of sorts, or even as the next wave of #feminism. Gen Zers have reimagined everything from fashion to language through a girlified lens, profoundly influencing their #purchasing choices. From adidas lace-trimmed shorts to ballet pumps and an obsession with New York-based designer Sandy Liang, Gen Zers are embracing #hyperfeminine aesthetics. #Brands are capitalising on this movement, tapping into the economic potential of the ‘girl economy’. However, some have argued that this trend is the inverse of the Gen Y catchphrase ‘adulting’, only instead of holding on to moments of #adulthood, women are clinging onto girlhood. What’s the truth and how can brands tap into nuanced #content strategies around all things girl(y)? Check out this intriguing report by the wonderful Ayla Angelos to learn more. https://hubs.li/Q029nCs_0 #gender #digitalculture #consumerinsights