Dr Leanne Elich (PhD. GAICD. M.npn)’s Post

FRIDAY FUN FACTS🤡 Packaging Psychology for Sales Did you know...Size and Shape of packaging matter when it comes to influencing customer behaviours. As humans, we are wired to see human traits in objects. This is called 'anthropomorphism'. Product packaging is no exception.📦 Customers subconsciously compare packaging traits to human-centric traits they are comfortable with, molding their perception of a brand. Tall packages seem healthy because they remind customers of a tall and lean person. (van Ooijen, Fransen, Verlegh & Smit, 2017) Tall packages also appear luxurious. 👑 There is a correlation that tall and slender people are associated with a higher socioeconomic class, therefore believing that tall packaging would be more effective in high-end markets. (Chen, Pang, Koo & Patrick 2020) What does your packaging look like? Have a very slender weekend Leanne #packaging #consumerbehaviour #fridayfunfacts #thinkoutsidethebox

Congratulations Kim! 🎉

Would you like to become an Associate Neuroplastician and learn how to apply the power of neuroscience to your business? Book your spot at our October Sales Psychology Course and learn the frameworks and systems we use to increase our clients' conversions from 50% to 90% in just 6 weeks. 🧠 ⭐ PLUS...participants who successfully complete the course receive their Fundamentals in Neuroscience Certification and are eligible to become an Associate Neuroplastician. A. npn. Neuroscience is an emerging discipline with rising demand in organisations, and the npn Neuroplastician® status gives you the credibility of calling yourself a npn Neuroplastician® using the post-nominals A. npn. 🏅 This is the last course for 2024 and limited spots are available. Register here 👇 https://bit.ly/3mSkBei #salespsychology #neuroplasticity #appliednoeuroscience #thinkoutsidethebox

4 Tips Behind Unforgettable Sales Experiences 🚀 Four-week series. Our brains are designed to forget. They’ve evolved to forget unnecessary details to save energy and space for what is emotionally relevant. So, an experience must be memorable. Week 1: End with a Bang 💥 A memorable ending can make utterly ordinary experiences feel — amazing. It's called the peak-end rule. People judge an experience based on how they felt at its peak (the most intense point) and its end. Create a positive and impactful ending to ensure that the last memory of the experience is strong and UNFORGETTABLE!🧠 #customerexperience #peakendrule #behaviouralscience #thinkoutsidethebox

Why do people save their empty Apple boxes? Let's see...have you ever unboxed an Apple product?🤔 The sensation of lifting the perfectly fitted lid, the first glimpse of the gleaming device nestled within, even the faint new-product smell accompanying it. But, what happens to the box it came in? For many people, the answer is simple: they keep it. Why? Apple is very clever using a key psychological principle called the endowment effect. This effect describes how people place a higher value on objects simply because they own them. 🧠 When you purchase an Apple product, it's not just the physical device but the whole experience, including the packaging itself. By producing high-quality, aesthetically pleasing packaging, Apple enhances the ownership experience, making the packaging seem valuable and making you want to keep it.📦 That's the power of Sales Psychology. #salespsychology #endoementeffect #consumerpsychology #thinkoutsidethebox

FRIDAY FUN FACTS 🤡 Did you know...that rounded fonts increase sales for products bought for pleasure? Fonts used in logos, packaging and ads influence how we perceive a product. Why? Because font shape and geometry have different emotional effects on our brains. 🧠 🔴 Round Fonts convey comfort and softness. Humans prefer round objects because they feel less threatening and seem friendlier. Round fonts are particularly effective for: - Softness or comfort - Femininity or beauty - Sweet foods Looking forward to a rounded and friendly weekend Leanne #fontpsychology #behaviouralscience #fridayfunfacts #thinkoutsidethebox

💫 SYDNEY 💫⁠ Join Women's Network Australia members and guests for a hearty morning of networking and a delicious brunch. ⁠ ⁠ Hosted by WNA Ambassador Dr Leanne Elich, you can be sure this function will be uplifting, energising, supportive and filled with great business tips!⁠ ⁠Feel free to bring along a friend at the WNA member rate to introduce to the group - there's nothing we love more than meeting new people and helping them on their business or personal journey.⁠ 🍰 ☕ ⁠ Book your spot: https://bit.ly/3SGW1ty #womensnetworkaustralia #networking #businesstips

Another great testimonial from one of our latest graduates of the Sales Psychology Course. 🌟 "As a customer experience expert, I thought I knew a lot about sales. However, enrolling in Dr Leanne Elich’s Sales Psychology course proved to be a game changer for me and my team. The insights on understanding customer behaviours and motivations have dramatically improved our approach to sales. Leanne’s ethical approach to selling deeply resonated with us, and will forever change how we perceive sales. 🧠 I highly recommend this course, and all of Dr. Leanne Elich’s services, for anyone looking to improve their sales skills and connect with their customers." If you would like to learn about Sales Psychology and have a "game-changing" experience, we are taking registrations for October. 🚀 Register your interest and enrol here: https://bit.ly/3mSkBei #salespsychology #consumerbehaviour #behaviouralscience #thinkoutsidethebox

Signs That Psychological Safety Is Missing 😱 Four-week series. Fostering psychological safety starts with a conscious choice. Here are four signs that psychological safety may be missing from your team. Week 4: Every Decision Gets Escalated When a team doesn't feel safe to make decisions on their own, they will escalate all decisions to the next level. The two main problems are: 🔸 Depending on where psychological safety is lacking, the next level could mean anything. 🔸 The issue gets to a point where there is nobody left to escalate. This is where the last person in the chain is forced to make a sub-par decision often leading to the wrong outcome. Action for leaders: When a decision is escalated to you, help your team with the decision-making process until they feel comfortable making them autonomously. Do a responsibility boundary exercise so the team understands what kind of decisions can be made by whom.👍 What actions have you taken to create a psychologically safe environment for your team? #leadership #psychologicalsafety #teamculture #thinkoutsidethebox

The Art of Receiving Feedback Receiving feedback can be scary, but it doesn’t have to be. 😱 Good feedback, whether you are on the receiving or giving end, requires an attitude of curiosity and openness. But even with the right space, receiving feedback can be really scary. Here is a feedback checklist to get you prepared: 🔹 Check in with yourself. Get grounded. Get curious. 🔹 Listen from the Centre and be aware of the big picture 🔹 Distinguish between facts and opinions 🔹 Add a few go-to phrases, responses and gestures to your toolkit So, try it the next time someone shares feedback with you and see what happens. Good luck! #feedback #salespsychology #leadership #thinkoutsidethebox