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This week, Leap Group Co-Founder and CMO Alan Gilleo joins host Greg Kihlström of The Agile Brand™, one of the top marketing technology podcasts. Alan and Greg discuss the rise of generative AI and predictive analytics, and how Leap Group is using those technologies to uncover true human insights within the vast amounts of first-person data and large unstructured data available today. Alan stresses the importance of first ensuring you have a clean, consistent set of data. HumanView, Leap Group’s proprietary predictive modeling product, can not only clean up first-person data, but also enrich it with up to 1000 additional demographic and psychographic variables about your consumer. Despite all the advances in AI technology, Alan emphasizes, predictive modeling still requires a human element. Leap Group’s in-house research team has a robust background in anthropology, with prompt engineers who train the LLM models with a focus on human behavior, actions and activities. Listen to the podcast at the link, and learn how to use first party data and predictive analytics and AI to craft marketing strategies that help businesses Matter More. Check it out! https://bit.ly/3wGDOUU #AI #AImarketing #AIpredictivemodeling #AIconsumerresearch #datamodeling #predictiveanalytics #consumerbehavior #firstpartydata #dataenrichment #datasoftware #marketingdata #marketingagency #digitalagency

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