Leap Group’s Post

Today's CMOs have a lot on their plate. So dear CMO, find yourself a CEO who places marketing at the core of their growth strategy! CMOs today are responsible for bringing people together, regardless of whether they work directly for them or not. But that's not all! CMOs must also be able to effectively communicate new marketing plans to the boardroom, where marketing understanding is sometimes lacking. When these plans are championed with clarity, it's much better for the organization. #CMO #Marketing #Leadership

#gtm #valuecreation To my marketing friends: Thomas Barta is a marketing genius and so is this guide. Marketers today are facing enormous challenges as their roles are shifting - as is their view within organizations. Developing strong leadership skills to work across the organization - as well as figuring out ways to enlarge the value creation zone from #gtm perspective are crucial to your success. Happy reading!

It is great to get more published on #marketingleadership by Thomas. He is an inspiration! It is especially interesting that 55% of of marketing leaders success is about their #leadership , not their technical #marketing skills. He then subsequently highlights 23% is about leading upwards (ie the CEO/MD), 22% about sideways (ie C-suite) and 30% leading the team. This neatly fits with my own experience and subsequent work I did with CMOs that led to the book The Marketing Leader's CODE. This lets you map your leadership profile and gives practical tools to improve your performance (....online free assessment algo also available shortly). Bravo Thomas (...sorry about my pitch, but it marries up so well, I couldn't resist).

Fractional CMO: A Cost-Effective Solution for Strategic Leadership

Do you want more bang for your marketing buck? If you're a growing company concerned about costs and want targeted marketing leadership, Fractional Chief Marketing Officer (or FCMO or Fractional CMO) services make strategic sense. Inside this guide, you will uncover the win-win model of fractional CMO services. #MarketingStrategy #WSIeBizSolutions https://bit.ly/3To3LBi

Steering your ship without a compass? That's a CMO's reality without clear priorities. Just landed on this insightful piece from Forbes where 19 communication professionals dive into the top priorities for CMOs as we step into Q4. A key takeaway? The crucial role of aligning team efforts with the organization's strategy to achieve marketing objectives. In other words, having a clear roadmap and knowing where to focus resources. This isn't just true for CMOs, it's a universal truth for any leadership role. Agree? Check out the full article here: https://lnkd.in/gJYzVcCF

Once again we are see the how marketing is too often devalued and looked at as a cost center and not as a business builder and driver. CMO’s are losing respect and authority in the C-Suite.

Do You Wear Too Many Hats? Feeling overwhelmed by marketing on top of your core business duties?* You're not alone. CEOs of growing companies often juggle multiple roles. A Fractional CMO can alleviate this burden by providing expert marketing leadership, freeing you to focus on strategic initiatives. This article discusses when/where it's most beneficial. https://lnkd.in/gfXyhqa6 #delegate #growyourbusiness #fractionalCMO

Fractional CMO: A Cost-Effective Solution for Strategic Leadership

🚀 Beyond Marketing: The General Manager's Advantage 🌐 In the corporate landscape, marketers are proving to be exceptional leaders. Explore the unique perspective in the article from Marketing Week: "Every Problem is a Marketing Problem: Why Marketers Make Great General Managers." Discover: ✅ The Strategic Mindset of Marketers. ✅ How Marketing Skills Translate to General Management. ✅ Problem-Solving through a Marketing Lens. ✅ Marketers Leading Holistic Business Solutions. This article showcases the broader impact of marketing expertise. Read it here: https://lnkd.in/eHMa47um Ready to expand your leadership horizons? Share your insights and experiences in the comments! How has your marketing background influenced your approach to general management? 👇 #Varasto #MarketingLeadership #GeneralManagement #LeadershipSkills #MarketingWeek #BusinessStrategy #LinkedInMarketing #MarketingInsights