Leap Group’s Post

Yesterday, the team and I were so happy and proud to share Prospect 13’s brand re-fresh and new website 🤩 I may be biased but I L❤️VE it. The P13 team has done a brilliant job capturing our brand essence and what it is like to work with us so a massive shout out to the ‘Dream Team’ ✨ To be honest, this was a HUGE tick off our priorities, and it has been hanging around for way longer than it should have. You are probably wondering why because we do this every day, and it should be easy right? WRONG! 🤯 We get under the skin of organisations to build stronger brands on the daily but doing it for yourself is way different. I’m known for being an over-analyser, but this was another level! 📃 We continually put this down the priority list despite being a high priority for us. But our clients will always come first. ⏯️ We experienced several internal changes and challenges which meant a stop start approach didn’t help and took us way longer that we’d like. ⏳ We pushed our own technical boundaries to make this website stand out. This takes time! BUT, we got there and I’m looking forward to watching our brand and website continue to evolve so we can continue to Be Brave. Be Bold. Be Better. If you haven’t already, check it out 👇🏼

From Dreams to Reality: Your Blueprint to Effective Communication with Publicity For Good Ever since I was a child, inspired by my entrepreneurial grandfather, I harbored dreams of carving out a space for myself in the business world. Following my graduation with a major in communications, my early career days in an advertising agency were marred by stress and unending work hours. The nagging question, “Is this all there is?” echoed daily in my mind.On a leap of faith, and driven by a fervent belief in the greater possibilities that lay before me, I founded Publicity For Good on June 15, 2015. Juggling minimum wage work at a fitness gym while nurturing my fledgling business wasn't easy, but every sacrifice was a step towards a larger dream. From renting a room in a friend’s apartment in LA for $500 a month, to funneling every earned dime back into my business, the journey to success was paved with faith and persistence. Today, as a proud mother, wife, and the guiding force behind my incredibly dedicated team, I look back with pride at what we have built — helping over 200 purpose-driven brands gain the media recognition they truly deserve. Now, I am on a mission to share the wealth of knowledge and experience garnered over the years through our upcoming event ELEVATE LIVE 2023. Join me from October 11 - October 13 in Morganton, NC, as I unveil the secrets behind the COMPARE Framework - the comprehensive blueprint that has been the backbone of our success. We have so much lined up for you: - Craft your groundbreaking communications plan for 2024  - Unleash the potential of AI in business  - Network with industry pioneers  - Rejuvenate in the scenic Blue Ridge Mountains Embark on a journey of growth, learning, and authentic success. Let's create a future that's not just about wealth, but well-deserved recognition and fulfillment. Never stop believing in yourself and your goals. The time to start is now! GET YOUR TICKET HERE https://lnkd.in/dGztM6hb #cpg #cpgindustry #cpgbrands #consumerbrands #purposedrivenlife #

👉Register yourself before the seats get full. Go-to-market strategy has helped our mentees reboot their careers at 10x speed. Are you still on the fence??? Check the link here: https://bit.ly/3LlKXxY #freeclass #mastersession #masterclass #gtmstrategy #digitalmarketing #learnwithaadme #learndigitalmarketing

👋 Hey there, I'm Octavia, the Chief Inspiration Officer and Spokes-topus at JONES! 🐙 You know what my Marketing Mantra is? Adapt and thrive! It's what I do best. Octopuses have been around a whopping 296 million years. With my 8 arms, I can quickly pivot strategies and tactics to help our JONES Marketing & PR clients stay ahead of competitors. And, all of my team members at JONES embody the "adapt and thrive" mindset. So, take it from me: embrace change and you'll never be left behind! JONES is a great example. The agency has been in business for more than 20 years (not quite as long as my 296M, but still impressive). If we haven't yet met, check out my bio -> https://hubs.la/Q02G_s7L0 And remember, why be a unicorn 🦄 when you can be an octopus 🐙? #B2BTech #FullServiceAgency #EightArmsStrategy

One year. WOW! This year was arguably one of the hardest of my life, yet somehow, one of the happiest. This year unfolded as a paradox – a blend of adversity and joy. External forces, beyond my control, constantly sought to divert my path in building this business. I take immense pride in having successfully navigated through the storm(s), hopping back on the horse after obstacles were continuously thrown my way. Through the storms, I not only experienced challenges but exceeded my own expectations. To my fellow entrepreneurs dealing with non-business-related hurdles, recognize that your resilience is not just commendable but resonates with those navigating similar journeys. The entrepreneurial journey is a constant 24/7 commitment, where addressing every non-business related demand is not always possible. To all those courageously riding the entrepreneurial wave, persist – the journey may be demanding, but the rewards are so worth it!

I'm not sure where 2023 went.... ....but it wasn't an easy one. I'm not usually one for new years resolutions but I'm seeing 2024 🎉 as a chance to take a step back, to re-set and re-start my little business after taking some time out on mat leave. 👶 This month will be all about getting clear on my own strategy and goals... ...well that's the plan anyway! 🥂 Happy New Year! 🎉 #marketingstrategy #marketingplan #marketingconsultant

As part of our strategy days, Nicky and I worked through Module 1 of my 8 module Amplify Programme together - Identify The Dent You Want to Make. We each have plans for our own separate businesses but now we’re building one together. And we both want to be crystal clear and aligned on where we’re heading. The Amplify Programme is all about helping businesses build their impact strategy - also known as a theory of change. What’s the difference you want to make and how are you going to do that? Having a clear impact strategy means… 💪🏻 Your activities shift from tactical to strategic. 💪🏻 You go from feeling overwhelmed to in control and excited about the journey. 💪🏻 And from feeling business strategy and impact are separate to having an integrated business plan. These are all things that I know we are looking for right now! Maybe you are too? ✉️ If so then drop me a DM and I’d be happy to share more details about Amplify. #sustainability #impact #sustainablebusiness #bcorp #responsiblebusiness

👋 Hey there, I'm Octavia, the Chief Inspiration Officer and Spokes-topus at JONES! 🐙 You know what my Marketing Mantra is? Adapt and thrive! It's what I do best. Octopuses have been around a whopping 296 million years. With my 8 arms, I can quickly pivot strategies and tactics to help our JONES Marketing & PR clients stay ahead of competitors. And, all of my team members at JONES embody the "adapt and thrive" mindset. So, take it from me: embrace change and you'll never be left behind! JONES is a great example. The agency has been in business for more than 20 years (not quite as long as my 296M, but still impressive). If we haven't yet met, check out my bio -> https://hubs.la/Q02G_nw40 And remember, why be a unicorn 🦄 when you can be an octopus 🐙? #B2BTech #FullServiceAgency #EightArmsStrategy

"You gotta know how to play the game." Absolutely not! The ability to do good work and be rewarded for it shouldn't be periled with obstacles. It's not healthy and honestly, if you're questioning your worth or value or turning to anxiety meds and therapy to help navigate that game, you have to ask yourself if it's really worth it. Spoiler alert: It's not. You deserve more. Instead of participating in this year's version of the Career Games, do the work to decide what really works for you. Not all organizations are toxic, not all managers are bad, and not all organizations are misaligned with your values. Instead of pulling up a chair to the table (or trying to fix toxic cultures from the inside), build a new, more equitable table - or find an organization that better aligns with what you need to generate success. After a lot of internal repair and rebuilding, I have learned that questioning my worth or value isn't an option. It shouldn't be an option for you either. This is the table that our team collectively builds at RRP Marketing. It's one thing to be an amazing marketing agency; it's another to be an agency that people want to work for.

If you want to craft a brand platform with staying power, it isn't EASY... but it's SIMPLE: 1. Break away from the crowd 2. Find your True North 3. Build a platform that endures Don't take it from me, listen to what Mark Weinstein - the CMO of Hilton - has to say about it: #THEATTENTIONECONOMY