This is not just a story about the best breakfast - it’s a story about a best friend (who needs help for the worst reason). Almost every morning I eat toast with banana and peanut butter. It’s been at least ten years and I’m not sick of it (and hope I never will be). If you haven’t tried it, consider this your wake-up call. And just so you know, I always slice up the banana in rounds and lay them out like this (I promise this will matter later): [OOOO] [OOOO] [OOOO] One of the perks of a best friend is you can stay with them when you’re in town, and they’ll offer to pick up your favorite breakfast foods and snacks. (Or is it just that my friends and I really care about food??) That’s exactly what happened a couple of years ago when I was in New York and stayed with Devin Bramhall. I let her know about the banana and toast situation, and of course she made sure to have some on hand. What happened next absolutely blew me away. Ever-thoughtful Devin, of course, had toast ready and waiting for me when I woke up. I was so thrilled (I'm a post-hibernation bear cub in the morning) - then I looked at the plate and my jaw dropped. [( )( )( )] [( )( )( )] [( )( )( )] Devin had made peanut butter toast with bananas in a way I had *never seen before*. She sliced the banana lengthwise (kind of hard to tell from my crummy text art up there) and laid it out in neat rows across the toast. 🤯🤩 She had shown me an entirely new angle on something I saw every day. I think about this now almost every time I make this breakfast for myself, because it encapsulates so much of what I love about Devin - she is unendingly kind and generous and would do anything for her friends. But she is also the most creative person I have ever met and approaches everything with a totally new perspective. You will always encounter the unexpected with Devin. Now, Devin is facing the unexpected herself - an incredibly rare form of ovarian cancer. Treatment has made it difficult for her to work and support herself, so it’s our turn to support her. An amazing lineup of marketers is teaming up to put on a fundraiser for Devin, taking place on Monday. Sign up or donate below, it will go such a long way. Register now: jayacunzo.com/devin And don't forget to try this breakfast. I swear, it's the best (and so is Devin).
Advisor helping experts craft their IP and stories | Director of differentiation for clients | Cofounder, Creator Kitchen | Host, How Stories Happen | Author, Break the Wheel
BIG announcement today: the great Ann Handley is joining our speaker lineup! 100% of the proceeds for this event, 15-Minute Frameworks, is to raise funds for our friend Devin Bramhall's battle against cancer. An event like this would normally cost you $1500-2500 per ticket, but for a donation as low as $15, you can join us (or access the recording on-demand) -- and it all goes to supporting one of our very own. We've already seen 125 people donate and register! 15-Minute Frameworks features all-star marketers sharing ONE of their favorite frameworks each, in 15-minute talks, followed by 15 minutes of Q&A with them. Yes, this is recorded and shared, so even if you can't attend live, please consider donating and registering. The live event will take place virtually on Monday, Dec 18, 12-4 ET. Register now: jayacunzo.com/devin And please share this and spread the word! And stay tuned for another BIG announcement coming later this week!
