Lenfest Institute for Journalism reposted this
Journalism expert specializing in audience engagement, media business models, innovation, DEI and ethics
Last October, The Lenfest Institute for Journalism asked me to contribute to a toolkit it was creating in partnership with the American Press Institute that aims to provide practical information, case studies and resources for publishers looking to go through a print-to-digital transition. I jumped at the opportunity to nerd out 🤓 on customer service plans and write about newsroom processes. Beyond those two sections, the toolkit covers communication plans, digital products, print products, digital revenue transitions, print revenue transitions, other revenue streams, manufacturing and finance, and technology systems. I highly recommend checking out the entire guide, but for now here’s a sneak peak at my sections: 🌊 Online self-service: Empowering readers, streamlining operations 🌊 Customer service representative capabilities: Enhancing interaction quality 🌊 Call centres and scripts: Optimizing communication efficiency 🌊 Newsroom capabilities: Innovating content delivery 🌊 Content and workflows: Streamlining for success 🌊 Value propositions: Defining your unique edge 🌊 Audience personas: Understanding and engaging your readers Get the link to the full guide in July’s edition of #TheOtherWave: https://lnkd.in/gSN3CGi8
Dana Nastase
1mo
Great tool Anita and Lenfest Institute for Journalism. Thank you for including some of our Twipe technologies as well in the guide. Our team is more than ever comitted to be a strong partner in the transition beyond print.
Senior Manager, Programs and Education, Walkley Foundation for Journalism | 30+ years in the media sector as a journalist, editor, lecturer, and training consultant
1moWonderful, Anita - thanks so much! Claire Stuchbery Alan Sunderland Jonathan Heawood Alison Gow Saffron Howden Jen Teo Vijayalakshmi Murali Alan Soon this might interest you / your networks.