Lenfest Institute for Journalism’s Post

A successful print-to-digital transition requires digital revenue streams to offset — and ultimately replace — print revenue. Direct sold digital ad sales are similar to print ones, but website options are far more expansive — including website display, newsletters, sponsorships, events and more. As part of the Beyond Print Toolkit, Shira Center offers practical insights and proven strategies from across the industry to help you navigate the complexities of direct sold digital advertising. 

Beyond Print Toolkit: Direct sold digital ads - The Lenfest Institute for Journalism

Beyond Print Toolkit: Direct sold digital ads - The Lenfest Institute for Journalism

lenfestinstitute.org

Jim Friedlich

Executive Director and CEO at The Lenfest Institute for Journalism

1mo

Terrific article. Thanks for sharing.

Tristan Loper

Head of National Programs at the Lenfest Institute for Journalism. Non-profit founder and product exec. The calm on your team.

1mo

Shira Center Knows what’s up!

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