Lenfest Institute for Journalism’s Post

The Role of Microcopy in User Experience Microcopy, those tiny snippets of text on websites and apps, enhances user experience. From button labels to error messages, microcopy guides users and can greatly influence their actions. Well-crafted microcopy is succinct, clear, and user-centric. It can alleviate user concerns, drive actions, and even infuse brand personality into digital platforms. When crafting microcopy, always prioritize clarity and consider the user's perspective.

Good content is important for great design. It guides users, connects them to products, and drives action. Quality content that is useful, relevant, and engaging helps users understand their choices and next steps. ✅ Content-first design puts users at the center, highlighting writing as a key part of the design and development process. This approach leads to clearer, more user-friendly experiences that effectively serve your audience's core needs. ✨

 Next time before you start a design, ask yourself, do I have the right content? #ContentFirst #UserExperience #UXDesign #UserCenteredDesign

5 Web Design Tips to Improve User Engagement • Tip 1: Prioritize clarity and navigation – make it easy for users to find what they need quickly and intuitively. .Tip 2: Embrace visual storytelling – use high-quality images, videos, and graphics to captivate your audience. • Tip 3: Optimize for mobile responsiveness – ensure your website looks and functions flawlessly on all devices. • Tip 4: Add interactive elements – encourage user participation with quizzes, polls, or call-to-action buttons. • Tip 5: Personalize the experience – consider user data and behavior to tailor content and offers.

✍️ Calls-to-action (CTA) or the call-to-action button directs someone to the desired action on a screen. This can be to increase conversions or to get them to the next step. Over 70% of small businesses do not use call-to-action (CTA) buttons on their websites. Without a CTA, potential leads and customers may struggle to find the correct path to buy a product or sign up for a service or list. 🔴 Why do UX writing buttons matter?  Buttons, or calls to action, matter because they clarify what the user should do. Without a call-to-action, a user is stuck on a screen. Calls-to-action are the final piece that glues together user experiences. ✅ Here are our tips for effective UX writing buttons. 1. Start with a verb.  Create a conversation together with the headline. Are clear about what happens after someone takes action. 2. Keep UX writing buttons positive  When it comes to digital products and mobile apps, it’s important to keep CTAs positive and not instigate guilt. No one should be made to feel guilty, bad, or FOMO for opting out of something. 3. Don't use a string of “Next” or “Continue” buttons  The best buttons always let someone know what's on the other side. CTAs like “Continue” and “Next” aren’t ideal for that reason — they lack the added context about what's coming next to the user. 💁🏻♀️ Need help with effective CTA? Get in touch. #contentstrategy #contentmarketing #contentproduction #contentwriting #saasgrowth #saasproduct #saasmarketing

Search efforts often fail to produce revenue because: You’re not introducing your company and what you do when people arrive on your top of funnel content pages. So what happens is people read your content, then bounce back to their daily life. They never think of you again. The UX of your content pages should do a lot of heavy lifting if you’re using search as a discovery tool. Here’s an example of a design we did for a client with a heavy search discovery strategy. Notice the left-hand side (it’s sticky as you read and scroll). In a nutshell - don’t spend time and effort on content that gets you discovered, if you haven’t optimised your content page UX. Need help? Talk to BRICK ✌️ #search #discovery #conversion

💡 Unlock the key to a more user-friendly #website! Dive into our latest blog post about #MegaMenus and discover how they can transform your site's #accessibility. Say goodbye to cluttered menus and hello to a smoother user experience! ⤵️

🚀 Exciting news! Today, we're extending our Business Insight App series to introduce a sleek landing page. Immerse yourself in a seamless journey through intuitive design, captivating visuals, and compelling content. Visit our landing page now! #LandingPageDesign #UXUI #BusinessInsights #LocationIntelligence #DesignInnovation #UserExperience #VisualExperience #DataInnovation #ExploreDesign #UIComponents #DesignMagic #FutureTech #InteractiveUI #DigitalTransformation #BusinessAnalytics #AppDesign #DataVisualization #InnovativeUX #ExploreInsights #LocationRevolution

𝙀𝙖𝙨𝙮 𝙏𝙞𝙥𝙨 𝙩𝙤 𝘽𝙤𝙤𝙨𝙩 𝙔𝙤𝙪𝙧 𝘿𝙤𝙢𝙖𝙞𝙣 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮 🚀 👉 𝘾𝙧𝙚𝙖𝙩𝙚 𝙂𝙧𝙚𝙖𝙩 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 ✍️ Publish valuable and original content that attracts backlinks. 👉 𝙂𝙚𝙩 𝙌𝙪𝙖𝙡𝙞𝙩𝙮 𝘽𝙖𝙘𝙠𝙡𝙞𝙣𝙠𝙨 🔗 Focus on links from reputable and relevant websites. 👉 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙚 𝙊𝙣-𝙋𝙖𝙜𝙚 𝙎𝙀𝙊 📝 Use proper headings, meta tags, and keywords. 👉 𝙎𝙥𝙚𝙚𝙙 𝙐𝙥 𝙔𝙤𝙪𝙧 𝙎𝙞𝙩𝙚 ⚡ Improve loading times for a better user experience. 👉 𝙀𝙣𝙝𝙖𝙣𝙘𝙚 𝙐𝙨𝙚𝙧 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 (UX) 🖱️ Make your site easy to navigate and user-friendly. 👉 𝙀𝙣𝙨𝙪𝙧𝙚 𝙈𝙤𝙗𝙞𝙡𝙚-𝙁𝙧𝙞𝙚𝙣𝙙𝙡𝙞𝙣𝙚𝙨𝙨 📱 Optimize your site for mobile devices. 👉 𝙐𝙥𝙙𝙖𝙩𝙚 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙍𝙚𝙜𝙪𝙡𝙖𝙧𝙡𝙮 🔄 Keep your content fresh and relevant. 👉 𝘽𝙪𝙞𝙡𝙙 𝙎𝙩𝙧𝙤𝙣𝙜 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙡 𝙇𝙞𝙣𝙠𝙨 🧩 Connect related content within your site. 👉 𝙐𝙨𝙚 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 📢 Promote your content on social platforms. 👉 𝙁𝙞𝙭 𝙏𝙚𝙘𝙝𝙣𝙞𝙘𝙖𝙡 𝙎𝙀𝙊 𝙄𝙨𝙨𝙪𝙚𝙨 🛠️ Address broken links and other technical problems. By following these simple steps, you can increase your domain authority and improve your site's search engine rankings. 📈

🌐 Enhancing Your Website’s User Experience A great user experience on your website is essential for keeping visitors engaged and encouraging conversions. - Start by ensuring your website is easy to navigate with a clear and intuitive layout. - Optimize for mobile and ensure fast loading times to cater to users on the go. - Regularly update your content to keep it fresh and relevant. - Utilize attractive visuals and interactive elements to make the user experience enjoyable. - Collect and act on user feedback to continuously improve your site. What steps have you taken to enhance the user experience on your website? Share your strategies or seek advice on creating a more engaging and user-friendly website. #UserExperience #WebDesignWednesday

Often come across projects where my clients struggle to increase traffic / engagement steadily... I always start with the same foundations: 1. Technical/SEO 2. Content 3. UX/UI 4. Incremental budgeting It can give quite impressive results, in short amounts of time. I don't pretend to do this alone, I've worked with the same team of little geniuses for years (development, media buying, content creation and more...) but overseeing the data behind each move, is just as essential as the operational aspects.