Leo Burnett’s Post

وقتی تجربه بی نظیری داشتی و دیگه هیچی برات جذاب نیست An exciting teaser with an even more captivating purpose. Showcasing the exhilarating rugby matches and the incredible thrill they offer, where after experiencing these games, all other exciting and unbelievable events will pale in comparison. Describing the joy of these matches and comparing them to other extraordinary pleasures that render them worthless not only provides an enticing display for this teaser but also grabs more attention through the use of exaggeration. As an official sponsor of the Cathay/HSBC Hong Kong Sevens, Cathay has launched a campaign that’s designed to get people excited about this year’s event and Cathay’s attractive travel packages by showing that ‘Nobody Does Rugby Like Hong Kong’. Credits by: Cathay Pacific Client: Cathay General Manager, Brand, Insights and Marketing Communications, Cathay: Edward Bell Head of Marketing Communications, Cathay: Vivian Chan Marketing Manager, Events, Cathay: Angel Wong Assistant Marketing Manager, Events, Cathay: Esther Guevara Agency: Leo Burnett Hong Kong Chief Creative Officer, Publicis Groupe APAC: Natalie Lam Head of Creative Excellence Publicis Groupe APAC: Jason Williams Executive Creative Director, Leo Burnett HK: Christopher Lee Group Creative Director, Leo Burnett HK: Halo Cheng Creative Director, Leo Burnett HK: Miriam Yip Head of Art, Leo Burnett HK: Marcin Brzezinski Strategy Director, Leo Burnett HK: Garron Chiu Managing Partner, Leo Burnett HK: Dennis Yeung Group Account Director, Leo Burnett HK: Carrie Chan Senior Account Manager, Leo Burnett HK: Esther Cheung Senior Account Manager, Leo Burnett HK: Macy Lui Account Executive, 03:46 PM Leo Burnett HK: Zenia Leung Account Executive, Leo Burnett HK: Prudence Wong AV Editor, Leo Burnett HK: Belqis Hamid Production Producer: Armelle Sudron, Prodigious Production House: BIRTH Director: Luisa Kracht #Cathay #Marketing #Advertising #Creative #Teaser #TVC #Ads #Ad #Agency #Exciting #Clever #Naughty #Plan #Rugby #HongKong

Is it time for Cannes Lions to have a Multicultural Category? Like many of you, every year when I leave the Cannes Lions Festival of Creativity, I leave inspired. And since I’ve had the honor to a judge a few times in my career, I’m always challenged to do my part to move the industry forward. First, I would like to give credit where credit is due. Cannes Lions has done well when it comes to supporting and encouraging diversity and inclusion, especially for people of color. This year I saw more folks that looked like me strolling La Croisette than ever before. This is thanks in part to Inkwell founder, Adrianne Smith and the Cannes Do Initiative, and recently Peter Ukhurebor of BLK@ and Imani Laners’ The Impact of Color Cannes.  Kudos when it comes to agencies, brands and companies bringing in talent from the entertainment, music and sports industries respectively. But with all of that, I find it lacking in The Work itself. At the end of the day, isn’t that what we are celebrating? Having a dedicated multicultural category would go a long way to set the stage for more entries that have truly targeted multicultural creative, strategic consumer insights, PR, media, activations and data executions. This also applies to the opportunity for multicultural agencies, brands and media companies that unceremoniously contribute so much to the industry, to be seen on the world stage. Many Bronze, Silver, Gold and even Grand Prix Lions have been taken home that have borrowed, tapped into or have been influenced by trends that were created from multicultural communities. It’s past time to give multicultural the opportunity to get its flowers. Or better yet…it’s Lions. #CannesLions2024 #CannesLions #Creativity #CannesDo #BlackAtCannes

🦁 😿 Did your Cannes Lions submission not achieve the success you hoped for this year? Despite investing time, effort, and resources, not every entry makes it to the top. But every setback is an opportunity to learn and improve! We are offering free 15-minute "Cannes Lions Post-Mortem" feedback calls to try and help you understand what went wrong. Simply send us your case film and the Lions and categories in which it was submitted. Our team of experts, with firsthand experience in the Cannes Lions jury room, will provide valuable feedback from a jury perspective. Gain a deeper understanding of what may have caused your lack of success and learn how to make the necessary changes for a stronger showing next year. Don't miss this opportunity to enhance your chances of success at the Cannes Lions. 👇 Link to book your free call today is in the comments! #CannesLions #CreativeExcellence #Feedback #MarketingStrategy #AwardsExperts #Advertising

Today our Global CEO Jillian Janaczek spoke to Merca2.0 about the Cannes Lions International Festival of Creativity. You can listen to some of her key takeaways using the video link below 👇 #CannesLions #PR #DoingBusinessBetter

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

Look, I get it. Most times, clients don’t care about awards. But… …award festivals, for all their faults, do play a huge role in giving our people the professional spotlight they deserve. Which is really the primary reason Mindshare China invests so much in award festivals locally, regionally, and globally. …and having just participated in the China Effies grand jury, I was pleasantly surprised by the passion all the client judges showed…not to just win awards, but to push our industry forward, beyond the countless livestream and KOL-led campaigns, and help the market live up to its scale on the global stage when it comes to marketing excellence. We all know there are good campaigns that deliver results, which clients love – but aren’t necessarily award-winning. There are campaigns that win awards, which the trades love, but never actually delivered tangible business impact. Rather than complain about the latter, let’s solve the problem together. Get on those juries. Screen those entries. Engage with your industry colleagues. And hold the campaigns to a better standard. Thank you Alex Haoyu X. for the invitation. I know I will come across a touch harsh on this topic. But perhaps also fair? #teammindshare #chinamarketing #awards #marketingawards #effies #effieschina

Hello, LinkedIn community! In my recent Strategic Marketing Course with Ishaan Bhardwaj, we looked at the exciting realm of branding tactics, including the intriguing concept of embedded marketing. One topic that provoked a discussion was the appearance of concealed marketing in movies. While watching the current Bollywood movie, "Dunki," I couldn't help but notice Qatar Airways' smart placement in critical scenes. This creative integration appeals significantly to the film's target audience—students, NRIs, and immigrants—keeping the airline's brand top of mind when purchasing flights. When done correctly, embedded marketing easily integrates companies into cultural narratives, creating a lasting impact. Well, these were my thoughts about embedded marketing. What do you guys think? #StrategicMarketing #BrandIntegration #EmbeddedMarketing #QatarAirways #Dunki #MarketingStrategy #LinkedInDiscussion

Effie Greater China #GlobalizationAwards continues to observe the opportunities and potential in #overseasmarketing and select the most effective works. Congratulations to all the winners and 2023 Ranking Top 3 of Effie Greater China #GlobalizationAwards! As the 2024 season approaches, look forward to more exciting #overseasmarketing cases! #Effieawards Effie Worldwide Alex Haoyu X.

🚀 Disruption® in the Kingdom of Disruption 🚀 Saudi Arabia is transforming rapidly, driven by bold initiatives and a spirit of disruption. In Campaign Middle East, Dan Leach, our MD in Saudi Arabia, discusses how Vision 2030 is reshaping the Kingdom and how TBWA\RAAD's Disruption® philosophy thrives in this dynamic environment. From Formula E to NEOM, Saudi Arabia is making its mark globally. At TBWA, we see this as an opportunity to create new markets and highlight Saudi’s rich culture. We are proud to be active participants in the Kingdom’s journey, challenging conventions, embracing the new, and positioning our clients at the forefront of local creativity that resonates worldwide. Read the full article to discover how Disruption® is driving Saudi Arabia's vision forward: https://lnkd.in/gGJS-Xaa #Disruption #DisruptiveMinds #DisruptiveThinking #TBWARAAD #Vision2030 #SaudiArabia #Innovation #TBWA #CampaignME