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Managing Partner at Beker & Co. Strategy | Advisory | M&A | Government | Defense Ventures | Battlefield Innovation | SPAC Sponsor

How Betterment Is Taking on Schwab and Fidelity Known for its retail trading platform, Betterment $36B AUM (robo-advisor platform) has made advisors a core pillar of its business model. According to Cerulli Associates, Charles Schwab and TD Ameritrade, BNY Mellon’s, and Fidelity Investments collectively accounted for 84% of the total independent and hybrid RIA assets under custody in 2021. 7 years ago Betterment launched an end-to-end custodian (600 wealth management firms) that bills itself as an alternative to larger custodians for RIAs under the $200 million AUM mark. Read on, on how Betterment is competing with the larger players. By Holly Deaton for RIA Intel https://lnkd.in/drsBa4rd

How Betterment Is Taking on Schwab and Fidelity

How Betterment Is Taking on Schwab and Fidelity

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