Linda Jackson’s Post

For the next 10 days, we will present the founding story of France's leading companies. Today is the third day, and it's about Peugeot (Groupe PSA)! Peugeot's journey began in 1810, in a small French town, with the Peugeot family establishing a steel foundry that would lay the groundwork for an industrial empire. Transitioning from manufacturing coffee mills and bicycles, Peugeot marked its entry into the automotive world in 1889 with a steam-powered tricycle developed in collaboration with Léon Serpollet. This innovation was just the beginning of Peugeot's long-standing tradition of pioneering developments in the automotive industry. By 1896, Armand Peugeot established the Société Anonyme des Automobiles Peugeot, dedicating the company to automotive manufacturing, a bold move that positioned Peugeot as a cornerstone in the history of automobiles. The company's early adoption of rubber tires and its participation in motor racing underscored its commitment to innovation and performance, attributes that have defined Peugeot's legacy. Over the decades, Peugeot has navigated through wars, economic downturns, and the ever-evolving landscape of automotive technology with resilience and adaptability. Today, as part of Stellantis, Peugeot continues to embody the pioneering spirit and engineering excellence that began over two centuries ago, offering a range of vehicles known for their style, performance, and technological innovation. Peugeot's story is not just about cars; it's a narrative of industrial evolution, visionary leadership, and the relentless pursuit of excellence. As we celebrate Peugeot's contribution to the automotive world, we're reminded of the enduring legacy of one of France's oldest and most distinguished manufacturers. For more insights into Peugeot's rich history, visit Britannica and Wikipedia. #FrenchManufacturingExcellence #peugeot

ALD Automotive and LeasePlan unveil new global mobility brand in India – Ayvens link in the comments Tim Albertsen Suvajit Karmakar ALD Automotive LeasePlan Ayvens #mediabrief #marketing #automobile #media

Un-Launch Campaign. Have you ever heard of a brand doing a campaign for a product it has decided to discontinue? Well, Volkswagen did it for its van in Brazil called the Kombi. Watch the video for this heart tugging story of the Kombi. Why do you think VW did this campaign? What was the objective? Does it make business sense to put money on a product that is un-launched? I discuss this in my class. Post your views in the comments. #brand #brandmarketing #advertising #comms #campaign #marcom #marketingcommunication #volkswagen

Ever wondered what your van choice says about your business? 🚐 Choosing the right van isn't just about logistics, it's about broadcasting your business values to the world, right!? Each model tells a different story – from precision and versatility to strength and reliability. See what your business's choice of van says about you: 🏆 Volkswagen Caddy: Precision and versatility. Show your commitment to excellence. 🧠 Renault Trafic: Ambitious and forward-thinking. Symbolising a business that's always moving forward. 📢 Citroën Berlingo: Practicality meets style. Agile and responsive to client needs. 🎓 Renault Kangoo: Efficiency and adaptability for the urban enterprise. Stay agile in a fast-paced world. 💪 Ford Transit: Strength, reliability, and performance. The backbone of your business operations. Here's another reason to elevate your business image with the right van. What do you think? Which van represents your business values? #BusinessValues #VolkswagenCaddy #ProfessionalVehicles #BusinessIdentity #RenaultTrafic #FordTransit ⬇️ Let us know in the comments. ⬇️

Bert Vietze, Managing Director of Porsche Zentrum Heilbronn, discussed with us the shift in customer opinions and their increasing cautiousness. He described the current transformation in mobility as epochal, akin to the transition from horses to cars. Get your free Download of our #NewMobilityNewMarketing Whitepaper in the comments below. #Mobility #Marketing #Whitepaper

Looking to buy or lease a small van for your business? 👀 If so, you may be considering two of the sector's top contenders: the Citroen Berlingo 🆚 Peugeot Partner. While both vehicles are manufactured in the same factory, it's important to note they aren't exactly the same ⛔ 📰 In our new article, we discuss the differences between the two models, helping you choose the best fit for your needs. From size and design to performance and features, we've got you covered 👌 Don't miss out! 🌐 https://shorturl.at/FHKP6 #CitroenBerlingo #PeugeotPartner #SmallVan #VanReview #BusinessVan

𝗧𝗵𝗲 𝗦𝗰𝗮𝗻𝗶𝗮 𝗖𝗹𝗼𝗰𝗸 – 𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗼𝗳 𝗧𝗶𝗺𝗲 ⏳ The Scania Clock campaign received an award at what is perhaps the most prestigious advertising competition there is – the Cannes Lions. It was awarded a Bronze Lion 🦁 in the Promo & Activation category. “𝑻𝙝𝒆 𝑪𝙖𝒏𝙣𝒆𝙨 𝙇𝒊𝙤𝒏𝙨 𝙖𝒓𝙚 𝙘𝒂𝙡𝒍𝙚𝒅 𝒕𝙝𝒆 𝒂𝙙𝒗𝙚𝒓𝙩𝒊𝙨𝒊𝙣𝒈 𝑾𝙤𝒓𝙡𝒅 𝑪𝙪𝒑”🤩 About the advertisement: The clock ⏱️ was created on an abandoned airfield in Spain in July seven years back, and it took a total of 14 trucks, 90 drivers and 70,000 square metres. The greatest challenge was in creating the seconds indicator – the inner seconds indicator needed to travel at 13 kilometres an hour and the outer one at 53. It took great precision to time the journey, avoiding unexpected stops and minimising wear. ⚡Running a Truck clock for 24 hours straight isn't a small task, Kudos to the guys behind this. Brilliant, Just Brilliant. 👏👏🤝 Scania Group Scania Latin America Scania UK Scania Commercial Vehicles India Pvt Ltd #scania #scaniatrucks #scaniaclock #bestads "𝑩𝙚 𝙏𝒉𝙚 𝘿𝒓𝙞𝒗𝙚𝒓 𝑶𝙛 𝙔𝒐𝙪𝒓 𝑳𝙞𝒇𝙚"😎 ► Follow Shivam Sharma for more updates on the Auto industry 🔔✌️✔️