Linda Zou’s Post

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Chief Strategy Officer at Merlin Entertainments

After 10 wonderful years at BCG, I am starting a new adventure at Merlin Entertainments at the start of February. Merlin is a global entertainment brand and theme park / attractions operator based in London — with iconic brands like the London Eye, Madame Tussauds, Legoland, and Alton Towers. I am excited to join the executive team to grow the business, build our brands, and bring great experiences to many more guests around the world! It is also with a heavy heart that I say farewell to BCG, my home for the past 10 years. I am incredibly grateful for the friendships, the adventures, the learning, and extraordinary experiences I have had around the world. A big thank you for my teams, clients, mentors, and friends who have made it such a special time. Best wishes to everyone for a successful, productive, fun year ahead! And hope to (re-)connect soon at a theme park near you.

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Information Source for the Themed Attractions Industry

Congratulations, Linda Zou... Merlin Entertainments today announced the appointment of Linda Zou as Chief Strategy Officer, effective February 2024. Zou will report directly to CEO Scott O'Neil and will work closely with the rest of the Executive leadership team in designing and executing the company's strategic vision and driving the continued growth of Merlin’s strong brand portfolio... Zou joins Merlin from Boston Consulting Group (BCG), where she was a Managing Director & Partner in London. While at BCG, she led the development and execution of business strategy, commercial transformations, proposition design, and artificial intelligence (AI) and advanced analytics programmes for leading consumer companies in the UK, Europe, Asia, and Africa.

Legoland owner Merlin appoints chief strategy officer

Legoland owner Merlin appoints chief strategy officer

msn.com

We are so happy to get to work with you everyday!

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Sergio Pancorbo

Product Designer | Passionate about Human Centered Design | Leading and implementing tech projects in the public and private sectors

6mo

Yes Linda!! Congrats!!!

Nora Mathis

Head of Strategy and M&A, Energy Industries ABB

6mo

Congratulations!

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Kara Brotemarkle

Enterprise Leader for Commercialization Excellence

6mo

Congrats, Linda!!! 🥳 looks like a great role and they’re lucky to have you!

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Spencer Holt

CPXO @ Merlin Entertainments Leadership - Learning - Innovation - Speaker - Coach

6mo

Could not be more excited my friend 😊. The greatest place to work and play needs you 🎢🪄🧙🐬

Dean Frankle

Managing Director & Partner in Financial Institutions Practice. Asset and Wealth Management Lead in UK, Europe, Middle East, South America and Africa

6mo

We (I) miss you already Linda. I am sure you will excel in your new role...and i now know who to pester when i need to keep the kids entetained ;-).

So excited to start working with you Linda

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Julia Thallinger

Facilitating business relations between Singapore & Austria | Innovation & Technology at ADVANTAGE AUSTRIA | Head of Marketing at aboutwater

6mo

Very well deserved - so proud of you Linda, you are going to do amazing!! Looking forward to meeting you at one (or maaany) theme parks soon ;)

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Russ Tucker

Founder | TEDx Speaker | Engineer | ex-BCG

6mo

Woah, amazing news! Go Linda! Wishing you the very best of luck.

Linda, you have by far the coolest post-BCG job I've heard of!!

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