The Drinks Association’s Post

📊 Survey Spotlight: Responsible drinking as a lifestyle Out of the 600 Singaporean citizens and residents we surveyed, 67% think that responsible drinking is an important part of our lifestyle. Whether it's enjoyed with colleagues as a way to wind down after work, or toasted with a "Yam Seng!" at weddings, beer is their preferred alcoholic beverage no matter the occasion! Want to know more? Check out our article: https://lnkd.in/g4v3XJFR

As an event planner in LA, staying on top of cocktail trends is crucial. According to a recent article, the 5 most popular cocktails in the city are: The Margarita - LA's love for tequila makes this the undisputed champion. The Old Fashioned - A sophisticated classic with various twists popular at events. The Martini - The epitome of elegance, loved for its simplicity. The Moscow Mule - Refreshing vodka, ginger beer and lime combo gaining popularity. The Gin & Tonic - A crisp, versatile staple across LA's bar scene. The article also highlights the typical drinking preferences in LA - 50% tequila, 30% vodka, and 20% whiskey and gin drinkers. Offering a well-curated cocktail menu catering to these tastes is key for successful LA events. As an event professional, staying informed about local beverage trends allows me to elevate our clients' experiences. https://lnkd.in/gUvUmizh

Client: “Is the alcohol included?”🍹 Me: “No. Alcohol is not included.”🚫 Client: “Why don’t you include the alcohol with your services?” I get it! I’m an event bartender and when you think of “bartender”, you think of alcohol. Of course! Makes perfect sense! But, that’s not how this works in the event space. 1. It is ILLEGAL for event bartenders and Mobile Bar companies to transport alcohol to and from event WITHOUT a liquor license. Which is pretty hard to get without a brick and motor with a commercial kitchen. 2. It is YOUR responsibility to purchase and transport alcohol to and from your event. Don’t worry! I won’t throw you to the wolves. I’ll make sure you are fully equipped with what you need to do this properly! 3. Although event bartenders and Mobile Bars serve alcohol, we are NOT liquor stores. We are a LUXURY service that create CUSTOM beverage experiences.✨ Hopefully, this answered your questions concerning this topic. If you have more questions on this subject matter, drop them below ⬇️ Cheers!🥂 • • • #TheOptimalExperience #MobileBar #Bartender #MobileBartendingService #EventBartender #EventMarketing #ATLEvent #BeverageIndustry #Cocktails #bespokeevents #networkingevents #networking #events #portablebar #businessevents #mocktails #mimosa

Back in 2006 Bacardi's #GreyGoose wanted to make a statement as an official sponsor of the US Open They tapped restaurateur and hospitality guru Nick Mautone to create a cocktail with three requirements: it had to be memorable, interesting, and it had to be easy enough to serve at high capacity events. Enter the Honey Deuce, a cocktail that is fun, delicious, and now 17 yrs. running, is synonymous with the US Open. Patience and consistency in marketing is critical, and in the case of Grey Goose and the Honey Deuce, it paid off. They did 3 things well to build brand equity: ✅ They resisted the urge to create a new U.S. Open cocktail every year. ✅ They didn’t attach their name (I’m guessing because Grey Goose Honey Deuce is quite the tongue-twister even before cocktails). ✅ They sought an outside point of view and gave them a tight brief. So before you take a look at your quarterly data and go back to the drawing board, challenge yourself to look at the equity you already have. Where can patience benefit you? #honeydeuce #planoncepivot4ever #usopentennis

If you are an emerging brand in the world of spirits who seek global exposure and excellence, then there are many reasons for you to consider entering our Bartender Spirits Awards 2024, including: • Get featured on international media assets like Forbes along with BTN News, Bartenders Business, and BevRoute News. • Gain key to a hard-to-reach audience. • Attract new consumers and get global with unparalleled international reach via the Beverage Trade Network. • Have your business assessed by industry experts and bartending maestro. • Get a true evaluation of your product and packaging through our specialists. Read about Bartender Spirits Awards 2024 in our Winning benefits to discover more: https://lnkd.in/dpaRdbq With finite time remaining - and no deadline extensions - if thinking about entering the Global Spirits Competition it's time to act now. More to learn at https://lnkd.in/fdSkZZq Sid Patel Bartenders Business Malvika Patel

Why at CGA do we think draught cocktails are the right solution for both suppliers and operators in Australia? 🍹 Younger consumers are exploring cocktails with higher consumption that other cohorts - CGA’s research “shows that over half of 18-34-year-old consumers drink cocktails on-premise, with 55% of them drinking on every or almost every visit.” 🏃♂️They provide benefits to operators through automation, speed and quality of serve in a time when recruiting, retaining and training staff is so challenging - 6 cocktails in 60 seconds 🎉 But it is not a one size fits all approach. Understanding the channel, consumer and occasions can allow for a more targeted strategy for where this solution will be most successful Great to see that CGA by NIQ’s research can support this roll out from Diageo here in Australia and looking forward to a Friday Espresso Martini. #Onpremise #CGAbyNIQ Tom Graham Samiksha Chopade

After years of attending fancy weddings, I always found myself standing in line at a lackluster bar with limited options like Amstel Light, Vodka Soda, and Jack & Coke. 🥃 It seemed like such an overlooked aspect of the event industry. 🤷♂️ I mean, if you're spending thousands on a celebration, wouldn't you want a stellar bar experience? That's when it hit me - why not up the bar game and bring some craft cocktail magic to events? So I started Craft Cartel, a cocktail catering company focused on creating memorable drinking experiences. With expert bartenders, high-quality ingredients, and unique cocktail concepts, we aim to turn the bar into a highlight of any party. Because let's be real, everyone loves a good cocktail and everyone visits the bar at some point. Why not make it an unforgettable experience? 🌟 Have you had a similar frustration with event bars? Let me know in the comments! 📝 And if you're planning an event, hit that save button for a bar upgrade like no other. 💥 #CocktailCatering #CraftCocktails #EventPlanning

Unforgettable moments with exquisite non-alcoholic cocktails and delightful food spreads. 🍹✨ Elevate your events with a touch of sophistication and a burst of flavor. #NonAlcoholicCocktails #EventCatering #CulinaryExperience #eventcatering #events #corporateevents #smallbusinessmarketing #smallirishbusiness

What does a cocktail cost? Which suppliers are best represented on the cocktail menus of the best bars? We’ve done the numbers, and at the link you’ll find: - the results from surveying 511 cocktails from across 36 of the best bars in NSW (according to bartenders); - the average size of a cocktail list at these bars; - the average price of a cocktail in Sydney; - the top 20 brands with the most listings; - the top 10 spirits suppliers with the most listings in NSW’s best bars; - and a breakdown of which spirit categories are most often represented on cocktail lists across NSW. https://lnkd.in/gCrFnrCx