Lisa Johnston’s Post

Direct-to-consumer business leaders know standing out from the competition starts with data — collecting better data and leveraging it in powerful new ways. After all, accessing first-party data to better understand customers has been a driving force behind DTC channels. But as DTC gets more crowded, today’s brands need new ways to keep the results coming. Learn how such CPGs and retailers as Tapestry, The Hershey Company, and CVS Health are doing just that. Learn more ➡️ https://ow.ly/6oS750Re8Aa #cpgindustry #consumergoods #dtc #data

Direct-to-consumer business leaders know standing out from the competition starts with data — collecting better data and leveraging it in powerful new ways. After all, accessing first-party data to better understand customers has been a driving force behind DTC channels. But as DTC gets more crowded, today’s brands need new ways to keep the results coming. Learn how such CPGs and retailers as Tapestry, The Hershey Company, and CVS Health are doing just that. Learn more ➡️ https://ow.ly/R6hU50Re8Ab #cpgindustry #consumergoods #dtc #data

As summer heats up and shopping seasons peak, leveraging consumer purchase data is key to transforming retail strategies and igniting sales growth. Read our new playbook, "Beyond the Receipt: How Consumer Purchase Data is Reshaping Retail," to learn how these insights enable retailers to anticipate and meet evolving consumer demands with unparalleled accuracy—revolutionizing the retail industry. Download "Beyond the Receipt" now to start refining your strategy with the best in retail intelligence! 📖 https://lnkd.in/e25ybZ9k #consumerpurchasedata #retailintelligence #consumerspending

State of Retail Media – Check out our latest research, in collaboration with Skai! This is just one of many charts within the full report below.  We offer statistical guidance for #cpg brands making informed & strategic decisions on their #retailmedia programs.  This report will help marketers understand trends driving the channel, as well as current & future retail media challenges & opportunities.

Highlight is at The Lead Summit today & tomorrow! Come visit our booth (#601) July 10-11 to see how in-home consumer testing can be easy and quick. Discover how our product insights platform empowers both big 💪 and small 🌱 CPG brands to create better products. 🔨 Get the data insights you need to innovate at the speed of consumer preferences 🚀 Just ask Jenny B. or Emma Steele how! See you at #TheLeadSummit #CPG #ProductInsights #ProductDevelopment #Insights #ProductTesting #ConsumerInsights 🎉

The need-to-know BFCM insights around shopper identification, moments of intent and retention are coming to you live on Dec. 7 with Retail Brew: https://lnkd.in/eTGDJnns Bluecore’s CMO and VP of Digital Strategy will guide an in-depth discussion around how you can look at your customer data to continue to drive purchases through the remainder of peak shopping season – and how to think about 2024 strategy. 🗺️

🌞 As summer shopping peaks, staying ahead in the competitive retail landscape is crucial. Explore our new playbook, "Beyond the Receipt: How Consumer Purchase Data is Reshaping Retail," to learn how leveraging consumer purchase data can transform consumer experiences and drive significant growth. 📖 Download "Beyond the Receipt" today to start enhancing your business strategies with the latest in retail intelligence! https://lnkd.in/e25ybZ9k #consumerpurchasedata #retailintelligence #consumerspending

What's new in the world of #retailmedia? As it turns out, quite a lot. We've compiled our research from the past year into one comprehensive report - read it here: https://ow.ly/fUVX50Q5Cvm

Explore "The Playbook for Retailers Dealing with a Cautious US Consumer," featuring key takeaways from YipitData's 2Q24 Pictures for PM report. As consumers spend cautiously, US retailers are adapting with strategies in pricing, loyalty, and product innovation. Dive into over 100+ slides of data, charts, and insights covering the latest trends. 📈 Key Strategies Include: 1️⃣ Pricing to drive sales 2️⃣ Incentivizing customer loyalty 3️⃣ Emphasizing product and brand assortment 📥 Download the full report and watch our on-demand webcast for a deep dive into the trends shaping 2024.

I wrote this blog in March and forgot to post it here when we first published it on our page🙄 Here it is, providing valuable insights into the key benefits of Retail Media Networks, and ranking (according to stats, not me) the top RMNs to follow in 2024 📝 #retailmedianetworks #digitalretail #innovativeretail #data #promotions