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Signal loss is no longer something marketers can ignore. Deloitte recently reported that companies risk losing at least $91 million in revenue per year due to the deprecation of third-party ad IDs. Why is signal loss a problem, and what can you do about it? In part two of my new two-part series on signal deprecation, written with WasteNot, I explain how the loss of third-party data is impacting the two things marketers care about most: 🛍️Personalization 📊Measurement I also share guidance on how marketers can leverage first-party data and new innovations to not just survive, but thrive in 2024 and beyond. See part two here:
