LiveU’s Post

The Paris Olympics Games 2024 starts today! With an estimated ten million people expected to descend upon Paris for the games, and billions more watching from their televisions worldwide, the day that so many media and broadcasting companies have been prepping for has arrived. The spotlight will not only be on the athletes but also on the immense file transfer operations that will take place behind the scenes. The enormous amount of data generated will put even the most robust infrastructures to the test, but is something Fortra's FileCatalyst makes look as easy as a quick 400-meter sprint without breaking a sweat. If you work in media, entertainment, or broadcasting and need to send large file sizes, in any format, at full line speed, anywhere securely, speak to our experts today - https://hubs.li/Q02J2ns40 #Paris2024 #OlympicGames #Media #Broadcasting #FileTransfer #FileCatalyst #Fortra #Sports

The importance of building ‘Live Community’ 👇 38% of fans say their enjoyment of the Euros wouldn’t be impacted if they couldn’t watch games live according to a recent survey from Footballco. Of course fans still care about the Euros. But this tells me broader Gen Z behavioural habits around live football continue to change. Namely, the other mediums where football action and conversation happens tend to be community centric & participatory environments. Whether that be messenger apps, community apps, gaming platforms or social. And the community built via these platforms is, to some, seen as superior to the live action itself. The live broadcast product simply hasn’t kept up. Exploring ways to build ‘Live Community’ should be a broadcasters priority over the next few years, to ensure Gen Z remain captivated and see live sports as critical to their experience. And the best thing is, the tools to do this already exist. #ott #broadcast #sportsbiz Dizplai

Brands experience gold medal performance in free to air Games premium environment. More: https://lnkd.in/gA3CCXHx Nine’s broadcast of Paris 2024 has captured the hearts of the nation, with the coverage reaching more than 18 million viewers across #TotalTV nationally, and #9Now consumption at record highs. As the Games approaches its final days of action, the attention will soon start to turn to the Paris 2024 #Paralympic Games, which begins on August 28.  As the Olympic Games has proven, the power of live broadcast television, live streaming and on demand television to deliver reach at speed for Australian advertisers is unrivalled – and the Paralympic Games are set to be a boon for brands. Be part of history in the making: https://lnkd.in/gGZxXKcR

18 million people in the UK have hearing issues that subtitling helps Not 12 million, but 18 million: why the number of people classed as having hearing loss in the UK has increased - RNID https://lnkd.in/eatJ-nXp Four out of five viewers aged 18-25 said they use subtitles all or part of the time, Stagetext's figures said. Young viewers prefer TV subtitles, research suggests - https://lnkd.in/eUButDYk Only 20% of UK commercials have subtitles according to our toggle data Using Clearcast Delivery it costs £200 and takes on average 2hrs to subtitle and deliver. We use one of the UKs biggest subtitling providers who subtitle 1000’s of hours of long form (incl Live) programming each week.   Please keep up the good fight, this is really important. 

Interesting to re-read this YouGov report on how people will watch the Olympic games now that we are fully immersed in the event, and to compare my own viewing habits. I think I may have watched it via all available methods so far!

Did you know that 74% of sports fans say watching games on a big screen TV makes them more enjoyable? As we gear up for epic sporting events like the UEFA Euros 2024 and Summer Olympics, it's time to take your viewing experience to the next level. Whether you're a pub owner hosting crowds or a fan setting up the ultimate home theater, we have the AV equipment to make every match truly memorable. From massive LED video walls to crystal-clear 4K projectors and surround sound systems, we can customise an audiovisual solution for venues of any size. Just imagine watching the drama of penalty shootouts on a cinema-sized screen or hearing the roar of the crowds in lifelike surround sound. Our gear ensures you won't miss a single moment of the action. From the opening ceremonies to the final medals, we'll help you go for the gold when it comes to an elevated viewing experience. #EUROS2024 #olympics #eventproduction #ledscreens #uefaeuros

⭐Dive into the power of live-streaming sponsorships! ⭐ Games are not the only ones finding opportunities in live-streaming sponsorships. Brands participated in half of the top 10 sponsored streams during February across all platforms. Ubisoft’s Rainbow Six Siege and Jynxzi top the ranking with 534K hours watched thanks to the streamer increasing the popularity of the game as he grows. Kai Cenat and air up® bringing freshness into Kai’s streams and hitting the second spot with 317K hours watched 3rd spot goes to Elxokas playing Nightingale, a new PvE game with several RPG elements. While playing with other streamers, Xokas generated 119 hours watched on his channel. Read more about top sponsored streams for February here: https://hubs.ly/Q02pY-z90 What's your favorite streamer-brand collab? Join the discussion and find out more on our website. #StreamingSponsorships #InfluencerMarketing

ICYMI: Need a primer on how the esports industry works? 🎞️ Part 2 of the 3-part Behind the Broadcast series we created with GG.BET walks through: 🎥 How events are produced: What goes into putting an esports event on? 👨💼 Staff & talent: What staff are needed to run an event? Read here: https://ow.ly/eshN50RFCGk

We're handling PR and creators in South America for LATIN AMERICAN GAMES SHOWCASE! Get ready for an epic third edition that is part of Summer Games Fest! 📌 When? June 8th at 10AM PT 🗓 📌 What? 70+ games from all around Latin America, including exclusive announcements and world premieres! 🎮 🌎 #LAGS2024 #SummerGameFest #publicrelations #marketing #gameindustry #gamedevelopment #LATAM #LatinAmerica