Liz Marmer’s Post

I joined Walmart Connect in September 2019, one of maybe 100 people at a two-month-old tech startup, working out of a WeWork in San Mateo with shuttle service and kombucha on tap—your basic Silicon Valley experience, except that we were a division of Walmart. We were tasked with building and launching a digital advertising business on Walmart.com, to compete with a certain online retailer that had been doing the same thing, to great success, for years. NGL: I knew nothing about digital advertising. But as the only B2B writer at the company, I had to learn fast. We all did. Then the pandemic happened, and suddenly everyone was shopping online—especially for groceries. With 4,700+ physical stores essentially covering the entire U.S., most of them already offering online grocery shopping with store pickup or home delivery, Walmart had an enormous advantage over all other online retailers. Each of our stores was like a mini local fulfillment center for fresh food—not to mention craft items, outdoor gear, kids’ games, and all of the other things people started buying as the pandemic wore on. This sudden influx of new online customers was very exciting to Walmart suppliers, who immediately all wanted to advertise with us. Our tiny ad business leapt into hyper-growth mode overnight. Our ad revenue shot up exponentially. We all worked like superheroes. The ride hasn’t slowed down since. For my entire career, I’ve fantasized about working at a unicorn startup. I never imagined Walmart Connect would be that unicorn. I also never imagined tossing around terms like “macrocontextual targeting,” “media mix modeling” and “closed-loop omnichannel measurement” like a boss, but here we are. Congratulations, Walmart Connect colleagues. We built this together! I raise a glass of kombucha to us all.

Transforming Retail: Walmart’s Game-Changing EDLP Strategy 🛒💡 Back in the 1990s, Walmart, under the visionary leadership of CEO David Glass, made a bold decision that forever reshaped the retail landscape: the implementation of the “Everyday Low Prices” (EDLP) strategy. Rather than relying on sporadic sales and promotions, Walmart committed to offering consistently low prices across a wide array of products. This move wasn’t just about driving sales; it was about redefining the shopping experience for millions of consumers. The impact was immediate and profound. The EDLP strategy struck a chord with value-conscious shoppers, positioning Walmart as the go-to destination for affordable essentials and beyond. But the benefits didn’t stop there. By fostering customer loyalty and repeat visits, Walmart solidified its status as a retail powerhouse. Moreover, the EDLP strategy streamlined operations, slashing the need for constant price adjustments and elaborate promotions. Decades later, Walmart’s EDLP strategy remains a cornerstone of its business model, showcasing the enduring impact of a single, strategic decision. #retail #strategy #walmart #pricing #pricingstrategy

Delighted to unveil the findings from my latest exploration of Walmart inaugurations across the United States. 📊 Contrasting Walmart's establishment trends with those of rival superstores nationwide. Additionally, delving into a longitudinal assessment of openings spanning decades.  #DataAnalysis #BusinessInsights #walmart

Here is a snapshot of the annual Year Beginning Meeting at Walmart Connect in 15 seconds. We learned, we celebrated our exponential growth and most importantly we inspired each other to climb even higher in 2024! We are Walmart. 🎉 #OurConnect #WalmartConnect #reels #retailmedia

Discover the retail giant: Walmart! 🌍 With thousands of stores worldwide, Walmart sets the benchmark for retail excellence, offering a diverse range of products at unbeatable prices. Learn about Walmart's strategies and dominance in the retail industry with UpCarrera's business courses. Enroll now and gain insights into global retail success! #Walmart #RetailIndustry #UpCarrera #thebranddigest #onlinelearningplatform

If you told me 2 years ago, Walmart was anything but a retail company, I would have wondered what Walmart you were talking about! Since joining, I am amazed EVERY SINGLE DAY by all the ways we are everything in addition to retail... From Walmart Connect to Walmart Data Ventures to Walmart Global Tech and Walmart+; this is the place to #innovate and #DreamBig. #PeopleLedTechPowered #InnovationIsTheNameOfTheGame

Think Walmart, and what comes to mind? Low prices, massive stores, maybe even the iconic blue spark. But this retail giant boasts another impressive feat: global domination. From its humble beginnings in Arkansas, Walmart has expanded to a staggering 24 countries and territories, becoming a true retail powerhouse. But how did they achieve this remarkable feat? Let's unpack their winning global expansion strategy: 👉 Acquisition Powerhouse: Walmart strategically acquired established local players, like Asda in the UK and Seiyu in Japan. This not only provided immediate market access but also valuable local expertise. 👉 Adapting to Local Tastes: While maintaining its core value proposition of low prices, Walmart cleverly adapted its product offerings and store formats to cater to local preferences and cultural nuances. 👉 Building a Global Supply Chain: The company's efficient and centralized supply chain proved crucial in securing better deals with manufacturers and ensuring consistent product quality across borders. 👉 Embracing E-commerce: Recognizing the changing retail landscape, Walmart has actively invested in e-commerce platforms in key international markets, offering a seamless omnichannel experience. What are your thoughts on Walmart's global expansion strategy? Share your insights in the comments below! #Walmart #GlobalExpansion #RetailStrategy #CaseStudy

Today marks Day 1 of Walmart's Summer Deals Event, widely considered to be created to rival Prime Day! This is a great opportunity for Walmart sellers to to boost sales and reach more customers, especially with Walmart+ members getting early access to these incredible deals. Running from July 8-11, this is Walmart's largest deal event yet. Walmart Sellers: Are you participating in this event? Let me know in the comments below #WalmartSellers #SummerSavings #WalmartPlus #SalesBoost #BiggestSaleEver

Never a dull moment in retail.. 🏪 Walmart's acquisition of Vizio yesterday is one more reminder that our industry's model is constantly evolving. ♻️ How are you adapting? 🛒 There's increasing pressure on all retailers strategy to explore opportunities to monetize their business beyond the traditional wholesale/retail margin model. 🛍️ Updated Andrew Lipsman's fascinating chart to include yesterday's announcement. Highly encourage you to closely follow his work to better understand the rapid evolution of the retail media ecosystem. 💡 #retailinnovation #retailstrategy #retailmedia

Interesting Insight .. please reach out for a chat about how Ontix can help to securely connect your retail premises using your existing Internet connection.. to provide inbuilding cellular coverage.. simple and straightforward.