We are excited to announce our new partnership with Baxter Of California! As a Los Angeles-born brand, Baxter of California will bring its lineup of tried-and-true grooming products to Rams players, staff and fans. “Teaming up with Baxter of California will infuse our facilities with an authentic LA brand and their beloved product,” said Los Angeles Rams Chief Commercial Officer Jennifer Prince. “As we gear up for the upcoming season, we’re pleased to welcome Baxter of California’s game-changing essentials to our locker room and look forward to cultivating unique and engaging activations throughout the year.” Read more here: https://lnkd.in/gY6DsGx3
Los Angeles Rams’ Post
More Relevant Posts
-
Brand specialist | Author: Brand in the Boardroom | Helping ambitious organisations make an impact | Brand strategy | Brand identity | Brand management | Trustee at CoLab
I recently bought an axe because I liked the name. I needed the axe, but it was the name that nudged me towards that particular brand. “Magnusson” conjured up the image of something sturdy, in the hand of a viking. Now, I just need it for tidying up some wood in our garden, not clearing a path through my enemies. But I was convinced a Magnusson axe was the right choice. Now, I’ve struggled to find much information about Magnusson, and certainly no evidence of nordic heritage. The name may well just be a clever marketing ploy, to convince gullible novices like me to buy their products. So never underestimate the power of the “right” name. A name that fits your company or products. The name could be the first experience that a potential customer has of your company or your products, so make the most of it. It’s not appropriate for every company or situation. But the power to make a strong first impression is always worth considering. Häagen Dazs is an interesting example. The name was made up by founder Reuben Mattus when he launched the company in the USA in 1960. He wanted something that sounded Danish, because he thought that would fit the image he wanted to create for his ice cream company. If you’d like to have a chat about choosing company names, or making a strong impression with new customers, do let me know. I’ve been doing this for thirty years, so I'm always happy to share some of that experience. I make time in my diary every week for these conversations, so drop me a message and we can arrange something. #Brand #CompanyNames #BrandNames
To view or add a comment, sign in
-
-
“Building a successful brand is a lot more than thinking you understand what the market is looking for." Lawrence Jenkins When it was originally announced that Kylie Jenner had been working on a hard seltzer brand within a week or so after her perfume Cosmic was announced, I was pretty caught off guard. My immediate thought was, isn’t Kendall the one that has 818 Spirits? However, I decided to not take it at face value. They describe themselves as SPRINTER VODKA SODA, made with premium vodka, real fruit juice, & sparkling water, 100 calories. no added sugar, available nationwide 3.21, 21+ to follow,” which was intriguing. Maybe I lack the proper perspective on this one, but since I don’t drink,. There are a few reasons why I think there is a possibility of this brand not being able to become a long-term brand. This is one of those things that all celebrity brands will deal with in the beginning. What makes this different from any other brand? And what makes it different should never be the person behind it, because that’s not how brands maintain longevity. And with what we were given, I’m not too sure how this will be, and I think only the future will tell. But what of the rollout? So here is what I would do if I were on the marketing team or public relations team of Sprinter Spirits, if I were to set it up for success. I’m going to keep it to bullets but make a longer document for those who want an in-depth plan. The first step is to answer the unanswered questions: ✅ Who or what is SPRINTER? ✅ What, aside from the "market,” led this brand to be formed? ✅ Why so close to another brand release? ✅ What does this mean to the face of the brand Kylie Jenner? ✅ What makes this need to be a stand-alone product instead of a collaboration with Kendall? There are so many things that could've made this a staple brand, and judging from the metrics I've found, canned seltzers are on the rise now. However, can we make Sprinter Spirits something that has longevity? I'm intrigued to see if it will; feel free to look at the ideas I came up with below. Relevant People: Sprinter Spirits Brad Taylor Brent Wunder Lida Clapp Nathalie Kingsdale #celebritybrand #socialmediamarketing #socialmedia #hardseltzer #sprinterspirits
To view or add a comment, sign in
-
-
🤔 Is brand pragmatism more effective than bravery? What does pragmatism have to do with Vinted? 👉🏻 Listen to Emma Sullivan’s presentation at Baltic Brand Forum and get some fresh ideas on how to be pragmatic and maybe also brave.
Emma Sullivan | Baltic Brand Forum 2023
https://www.youtube.com/
To view or add a comment, sign in
-
Love this article from PPAI - Promotional Products Association International on 3 trends from our latest launch at SanMar!
3 Trends From SanMar’s New Fall Arrivals
https://www.ppai.org
To view or add a comment, sign in
-
My latest article on Brand Protection in the the beauty world, this time from the celebrity brand POV. Looking forward to hearing your thoughts! https://lnkd.in/gzwapDeH #beautyindustry #brandprotection #trademarklaw
To view or add a comment, sign in
-
-
Are you just back from ExpoWest? My absolute favorite way to help brands get new customers in-store is through multi brand partner bundles. Why? People love them. When two or more brands collab at Merryfield, PBC you aren’t just selling products. You’re sharing ideas for experiences. Helping people see how your brand and products can fit into their daily lives. How you can help them be their aspirational self. Cookies and milk at bed time. Warm soup and sandwiches on rainy days. Cereal and smoothie to fuel a work. We aspire to make Merryfield the single best place for better-for-you brands to create fun bundled offers with other better-for-you brands to help drive product discovery and in-store trial. So if you’re just back from ExpoWest and have a ton of friends at brands you talked about trying to do more together. Let’s do some bundles!
Boosting brand awareness and sales is all about teamwork. That's exactly what Califia Farms and Sweet Loren's achieved by joining forces on Merryfield for a special Multi-Brand Bundle. This collaboration not only rewarded their loyal customers but also introduced their products to new fans, driving both trial and loyalty. The beauty of the Merryfield Multi-Brand Bundle is its ability to encourage new habits among consumers by making it easier and risk-free to try something new, all while lifting both brands higher together. Discover all the exciting results in our latest Case Study: https://hubs.ly/Q02pMl590 Curious about how a Multi-Brand Bundle could elevate your brand and achieve your business goals? With Merryfield, you can partner with any of our 60+ healthier brands to craft an irresistible offer. Let’s connect!
To view or add a comment, sign in
-
-
Brian wrote this Rebrand Review a while back, and too bad he can't pick March Madness victors like rebrands. 🏀 Dunkin has since won with their rebrand. WW unfortunately went the way of our prediction. Check our receipts and read his initial review from 2018: https://bit.ly/3wWyEUD Every change made in a rebrand can have a significant impact on your overall image. While criticism is inevitable, there are strategic elements that can lead to success. Let us know if you have a rebrand review for us to tackle next! #branding #rebrand #marketing
REBRAND REVIEW: Dunkin' Donuts vs. Weight Watchers - Ivor Andrew
ivorandrew.com
To view or add a comment, sign in
-
Systematizing your brand's growth: from 10 bottles to 10k cases | 🎙️ Host of The MAFFEO DRINKS Podcast ℹ️ Guides & Podcast 👇🏻
It takes 20 years to make an overnight success. 20 years is usually a generation. I discussed it at Bar Convent Berlin 2023. All brands wanna get a slice of Gen-Z. But how do you ensure that your brand stays relevant across generations? Build a brand that appeals to more than Gen-Z. https://lnkd.in/e2R_6KQq
Demystifying Gen-Z
maffeodrinks.substack.com
To view or add a comment, sign in
-
Manischewitz, a renowned kosher food brand with a legacy spanning nearly 140 years, has recently revamped its product branding and design. Their objective is twofold: to attract new generations while retaining their loyal customer base. Additionally, the company seeks to generate year-round interest in their products, moving beyond the seasonal focus traditionally associated with holidays. This case underscores the significance of packaging, branding, and design in enhancing consumer appeal. Effective product branding serves as a powerful tool for standing out amidst competitors and capturing consumer attention. If you're considering rebranding your product or simply want to explore its significance in expanding your consumer base, get in touch with us. Josh Packaging Inc is here to assist you every step of the way. #BrandingStrategy #ConsumerAppeal #ProductDesign #PackagingDesign
To view or add a comment, sign in
-
We're looking forward to this awesome partnership and an exciting 2024 season. Let's Go!