Louis Mistretta’s Post

Power of a good idea. Visuals are the most important in advertising and this here by L'Oréal sure is a good one 👌🏻💇♀️ Will be difficult to ignore this billboard among many. #advertising #visualstory #branding

This is a great case study of how to think about brand-building for premium brands

"If you don’t have clarity or if you haven’t articulated that longer-term vision, you’re not creating something that ladders to a greater purpose, you’re just driving a short-term response that doesn’t go anywhere.” Fashion industry execs from Gucci, Estée Lauder, Ganni A/S and more on the industry swing from performance to brand marketing. I been sayin'...! https://lnkd.in/eV8aG44u #fashion #fashionmarketing #luxuryfashion #advertisingandmarketing #lifestylemarketing #performancemarketing #brandmarketing #branding #influencermarketing #gucci #ganni #versace The Business of Fashion

Great article below from Beauty Independent regarding the importance of NDA's in the Beauty Industry. Thanks for including IPG in the discussion! "We firmly believe that the formulator and manufacturer should be the behind-the-scenes silent partner, and that the external media and public spotlight should always be on the brand."--Tish Poling, President, IPG

** Brand protection transcends departmental boundaries, integrating into wider business strategies to enhance commercial value. ** It safeguards consumer trust, boosts revenue, recovers lost income, optimizes resource allocation, and eliminates competition. ** Engaging with senior leadership and other departments is crucial, focusing on measurable outcomes and commercial terms. ** Setting KPIs based on outcomes rather than mere takedown numbers can transform brand protection from a cost center to a revenue generator. ** Real-life success story: Superdry’s approach to brand protection underscores the tangible financial benefits and increased market visibility.

Superdry’s brand protection strategy places an emphasis on safeguarding consumer trust. By tackling counterfeits and other infringements, Superdry also removes a major source of competition and increases the visibility of its legitimate products. Read on as we outline the commercial value generated by brand protection, summarize how Superdry built a winning strategy, and set out how to build your business case. 📈 Read the blog here 👉 https://lnkd.in/eQYRAZyt #BrandProtection #ConsumerProtection #MaturityModel #BusinessCase #CaseStudy #Fashion #Apparel #Clothing #Corsearch

The Business of Fashion have confirmed that this year, brands should leverage their brand's strength rather than focusing solely on click-driven performance marketing. Iconic brands like CHANEL exemplify successful strategies rooted in brand purpose — an unchanging reason for existence. Lessons from brand failures in 2023, consumer shifts, performance marketing limitations and economic uncertainty have made a compelling case as to why crafting a meaningful story that resonates with consumers will be make or break for many brands in 2024. #beauty #skincare #cosmetics #beautybusiness #beautyindustry

Cosmetics Business has teamed up with Brand Finance to unveil the 50 most valuable cosmetics brands in the world in 2024, with exclusive analysis and insight from Brand Finance's expert team. Did you make the ranking? Subscribers can click below to find out the biggest names in beauty... #topbeautybrands #brandvalue #valuablebeautybrands #topbeautybrands2024

The CMO role is increasingly complex and demanding. They are expected to drive long-term brand strategy, take accountability of short-term performance, all the while battling forces outside their control or remit that can make or break the brand’s success. Many CMOs today are not well equipped to achieve these goals, and need to lean into data-driven tools and capabilities to set themselves and their brands up for success. Thank you Diana Pearl at The Business of Fashion for this insightful article. Couldn’t agree more! - “Aspiring CMOs who spent the earlier years of their careers in creative or brand strategy, for example, will need to build their skills in data and analytics, and vice versa.” #cmo #datadriven Neville H. I. Matt Andrew

Creators, you've been asking, so we’ve built a new on-site feature for you! Now, you can find a full list of the brands to feature in your videos on Marker, all displayed and categorised in one easy-to-navigate page. 🥳 Click ‘brands’ in the website header, or visit https://lnkd.in/egSBQEbk for a full directory of brands to feature in your videos. Oh, and if you need more info on any of the brands shown (such as their trending products), just click the logos to visit their websites! 🤩 We’d love to hear your thoughts, so please take a look and comment if you have any questions! Brands listed include STRONG ROOTS, Unilever, NYX Professional Makeup, The Estée Lauder Companies Inc., SOSU Cosmetics and many more!