Legendary, best-selling, award-winning, multi-dimensional genius. I help people find a bit of light in the darkness.
Just preparing for a talk next week on "How to navigate digital technology and social media for children." I was looking into the evidence for the 'race to the brain stem' idea, how many platforms are getting us hooked by stoking the most primitive parts of our brain - fear and outrage. This is just the legacy media adage 'if it bleeds, it lead' on steroids. A 2019 study published by researchers at Yale examined the spread of moral and non-moral content on Twitter. They found that: Moral-emotional language, such as expressions of outrage, was more likely to be shared and went further in the network compared to non-moral content. Posts containing moral-emotional words like "disgusting" or "horrific" were more likely to be retweeted than posts without such language. Highly outraged tweets were more likely to spark further outrage in subsequent responses, creating cascades of outrage. In other studies, anger, disgust, and fear/anxiety inducing content is the most viral, and interestingly sadness is not so viral (note for next time you are thinking of posting that sad selfie). Key question: How can we make positive human emotions more viral? (ps brilliant image from Tobias Rose-Stockwell) #socialmedia #childrensmentalhealth
What I find so completely fascinating about this is that much has been recognised for many years, yet awareness of the impact slow, or perhaps undesirable. After all, outrage and excitement yield temporary respite from any feelings of helplessness about where we seem to be. But they also detract from actions that could lead to something better.
I think we need to tap into these feelings more
So why do videos of people acting with generosity especially if they involve animals .. get loads of views? For example https://x.com/AMAZlNGNATURE/status/1810206551627493716?t=CS3aWOQdK7iXmVheT5nALw&s=19
Amen 🙏 👊 I've been agreeing with you since 2017 Louis Weinstock! https://www.jonbarnes.me/books/tech-monopolies
Love this. And so clear - real cause and affect in play and this aspect that we love to mirror and perpetuate drama.
Go get 'em!
Your question about trying to make positivity go viral is an important one but for me not relevant to social media and children, as they shouldn't be on it in first place. I'm sure you won't be surprised that I agree with Jonathan Haidt that social media should be delayed until at least 16. I see it as comparable to something like gambling (think it's worse than that, for kids). Comparable in sense of, just not age appropriate.
Brilliant! This is a true blueprint for all attention grabbing and money making algorithms.
Director YOUTHWORKS CONSULTING LTD. Project and content manager the Enable-Pathway programme
3wWhat a great image @LouisWeinstock and love the 'cascades of outrage' concept. How can we create human cascades of joy, humour, support and connection? This outrage also affects how problems in the digital space are dealt with: Teens told us that adults simply 'conbust' when something goes wrong for their young person online. Their advice was: 'Trust, don't Combust' because they they don't want to even tell a trusted adult who may be in a cascade of outrage or panic about the digital world?