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What is the role of virtual product placement (VPP) and in-content advertising in multicultural media investment? VPP seamless integrates brand messaging and products directly into content. Unlike traditional advertising that interrupts the viewing experience, it blends organically with the content itself — across premium Television, SVOD/AVOD, Music, and Influencer content. Viewers agree that the format feels natural (83%) of and is non-intrusive (79%). Mirriad's one-of-a-kind Diverse Supplier Marketplace offers a strategy that transcends old norms and bridges the gap between brands and diverse audiences, driving incremental revenue to diverse content owners. Read more about the power of VPP in diverse media here: https://hubs.la/Q02l94D00 #diversemedia #multiculturalmarketing #mirriad

Reaching and engaging audiences on digital-first channels is a major challenge for the media industry. LTN's Rick Young explores how media brands can scale their digital distribution strategies with robust IP-based technology and a trusted partner. Read more: https://lnkd.in/eYk_KWKw #LTN #fastchannels #playoutsolution

As the ad-supported streaming ecosystem continues to expand, MarketCast is beginning to see the power of content not only on audience reach but also on advertising resonance, or how media content, such as sports, dramas, and news, plays a role in driving advertising memorability and upper-funnel performance. At the recent Media Insights and Engagement summit, our own Ben Carlson highlighted "3 Simple Rules of Resonance," and what advertisers and researchers should consider as it relates to content. Click to learn more: https://hubs.li/Q02mpLJ10

🔍 Curious about the impact of media content on advertising performance? Dive into the thought-provoking insights shared by Ben Carlson, SVP of Media, Sports, and Entertainment at MarketCast, during the 2024 Media Insights & Engagement Conference. 💡 How does content influence ad recall and brand memorability? 💡 Why does resonance matter more than reach in today's advertising landscape? 💡 What are the 3 Simple Rules of Resonance and how can they transform your ad strategy? Discover the answers and uncover deeper questions in our latest article. 👇Click the link below to explore the full discussion! #fandom #MediaInsights #AdvertisingPerformance

Want to earn more revenue on FAST channels? It's not magic! To drive audiences and increase revenue, invest in your FAST channel brand, marketing, and social media presence. The number of hours watched is directly related to revenue earned and no platform is going to focus efforts for you. Don't miss out, check out this article on how to achieve success on FAST channels. #fastchannels #streamingmedia #ctv #connectedtv #programmatic https://lnkd.in/ev9kDdrM

Our research shows that 10% of consumers consider themselves ‘Subscription Hoppers’, regularly changing which apps they subscribe to in order to get the latest content. And that number is likely to grow. With audiences constantly on the move, committing to an individual platform is no longer the sensible approach. Because when your audience moves on, you need to be able to move with them. Check out our blog, How evolving viewership trends impact your CTV media strategy, to discover why marketers need a multi-platform approach to engage audiences on CTV. https://bit.ly/45Rh2Fw #CTV #ProgrammaticAdvertising #ViewershipTrends

Nexxen is expanding Vevo’s programmatic footprint through a new strategic partnership. This collaboration is set to: -> Enhance Vevo's global reach with advanced programmatic capabilities -> Offer advertisers more opportunities to connect with audiences through premium video content -> Leverage Nexxen’s technology to optimize ad placements and performance As video continues to dominate digital consumption, this partnership could be big for brands looking to maximize their impact with programmatic video. Read More 👇 https://lnkd.in/d8Hz-HJZ #Programmatic #DigitalAdvertising #AdTech

Want to earn more revenue on FAST channels? It's not magic! To drive audiences and increase revenue, invest in your FAST channel brand, marketing, and social media presence. The number of hours watched is directly related to revenue earned and no platform is going to focus efforts for you. Don't miss out, check out this article on how to achieve success on FAST channels. #fastchannels #streamingmedia #ctv #connectedtv #programmatic https://lnkd.in/eYtUjuEY

TV’s digital evolution is more than a trend — it's a revolution. Learn how #CTV can help you drive more targeted and effective campaigns than ever before, with streams of data that allow you to 1️⃣ reach the right audiences, 2️⃣ optimize in real-time, and 3️⃣ generate measurable outcomes: https://bit.ly/43lVDVn..

There are still kinks to be worked out, as audience SVOD reach and measurement is inconsistent, media agencies say. Nik Doble: For now Foxtel’s combination of elite global content combined with local Sports & News, sets them apart as Australia’s leading streamer. Kevin F.: “But it is important for our clients to test first at these [premium] rate levels to ensure the investment achieves incremental gains vs current channel investment." Gavin Chew: “Sure, they may have their exclusive content; or a slight over-index in a certain demographic; or a certain nuance in their measurement or reporting; but after a while it feels like much of a muchness on the whole." Veronica Gutierrez, Awaken, Half Dome, Adrian Cosstick, Michael Mellington, UM Australia, Mindshare Australia & New Zealand, The Media Store, Annie Marendaz, Ros Allison, Havas Media Network Australia, EssenceMediacom Australia, Anthony O'Callaghan, Orange Line