Who would have bet 20 years ago that Dacia would be on the european passenger car retail sales podium? This has been the case for 4 years! Today I had the pleasure of retracing the brand's trajectory with our analysts and investors in Romania. The key to Dacia’s success? Playing a team sport and focusing on what really matters, thanks to a design-to-cost approach, a hypercompetitive industrial footprint, and a commercial policy focused on transparent and simple pricing. We also push for ultra-low emission solutions, including #efuels. In that matter, Dacia has great assets to make its way between the challenges of #sustainability and affordability. I want to say a big bravo to our teams! Thanks to all the work that has already been done, Dacia is now at a turning point in its history. We are entering a new chapter, projecting the brand’s unique recipe in upper segment vehicles, which will boost its profitable growth. We have great projects (#Duster and #Bigster to name a few), and the obsession with customer value that will push Dacia into another dimension! #DaciaDays Denis Le Vot
We did in Turkey 22 years ago 🙂 Thanks to M. Estève, M. Annabi (rip), M. Herteman and to all my Roumanian and Turkish teammates and the Turkish dealer network for their confidence and support... M. Le Vot will certainly remember it 🙂 LOVE THiS BRAND ❤️
I remember the CEO of a big German OEM laughing about the first Dacia. His successor asked me a couple of years later: „Why are people buying old technology?“ I answered: Because your cars are to expensive.
I vividly remember working at Renault HO when the idea was born of doing a 5K€ or $5K car ... and the world just laughed at the temerity of it. Many folks within Renault even said "ca ne marchera jamais!" (check out the great TV ad campaign on that theme on YT too). So, all i can say here is that we owe huge Kudos both to all those brave forward thinkers who were at the genesis of the idea as well as to the great many brilliant members of the Dacia family who made it all happen. An amazing accomplishment. Bravo a tous et a toutes!
Ce fut une merveilleuse aventure Ch Esteve
DACIA and Romania, the success story continues ... !
🤣🤣🤣...cunosc cel puțin 100 de persoane care au pariat pe acest. lucru ... Louis Schweitzer Gerard Deturbe Jean Claude Gauron Christian Esteve cu tot respectul pentru echipele lor transverse, responsabilitatea și devotamentul inginerilor români... Jos pălăria pentru aceștia....!!!!
So proud to be part of this great adventure ! Let's GO Dacia 😍
Bravo bravo bravo Dacia !!!
Managing Director Dacia South Eastern Europe | Country Head Romania at Groupe Renault
1moHappy and honoured to have you here in Romania , Luca and many thanks for your support !! Go Dacia !!