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🔍 AI in Advertising: Apple's New Move & Apps Controversy 🔍 1️⃣ Apple is testing a unique AI-powered tool aimed at optimizing App-Store Ads. The technology is said to be similar to Google's Performance Max and Meta's Advantage+.  *URL:* https://lnkd.in/e6k_d3E3 2️⃣ Israeli tech giants are thriving thanks to effective growth strategies. Their key to success? Delivering high-quality leads and sales through creative & innovative strategies. *URL:* https://lnkd.in/eJ_pDmm4 3️⃣ A significant turn of events! Apple unbans an app that it had previously banned for years, sparking questions around its shifting stance on control over apps.  *URL:* https://lnkd.in/egWuxFsn 4️⃣ Apple cracks down on unacceptable misuses of AI, removing apps from App Store that generate non-consensual nude images. *URL:* https://lnkd.in/eFHe9uTy 5️⃣ Following the disturbing deepfake nude content crisis, Apple pulls three AI apps from its App Store. The company's swift action suggests stricter conformance to ethical AI use. *URL:* https://lnkd.in/e2CMtCBd #Apple #AI #Advertising #EthicsInAI #TechNews

📱 Even as February nears its end, many resolutions may have already faded away. Yet, in the world of mobile marketing, it's crucial to maintain a clear vision for 2024. AVOW CEO Robert Wildner shares his insights on the top mobile trends for this year in Mobile Marketing Magazine. Check out the article here: https://lnkd.in/e_KpU6bn #MobileAdvertising #AVOW #2024MobileTrends #MobileOEM #DMA #AI #MobileGaming

Amazon’s newest innovation harnesses the capabilities of advanced generative AI technology to efficiently generate a diverse range of images, meticulously themed around lifestyle and brand, and meticulously customized based on the specific details of the product provided. Traditionally, capturing the perfect lifestyle image has been a time-consuming and costly endeavor. However, with this new feature from Amazon Ads, brands can now effortlessly create engaging lifestyle imagery, saving both time and resources. Imagine having a product image, perhaps a sleek toaster, displayed against a plain white background. While it serves its purpose, it lacks context and life. Now, envision that same toaster, seamlessly integrated into a vibrant kitchen setting, accompanied by a warm, flaky croissant – all within a mobile Sponsored Brands ad. The transformation is not just visual; it's impactful. Studies show that ads featuring lifestyle imagery can yield click-through rates up to 40% higher than those with standard product photos. The potential benefits of rolling out this new feature are immense, offering brands an unparalleled opportunity to connect with their audience in a more authentic and engaging way. #AmazonAds #GenerativeAI #AdvertisingInnovation #CreativeRevolution #retail #retailstrategy #branding

The Scary Evolution of Advertising: From Pop-Ups to Generative AI-Powered Persuasion This article delves into a speculative, yet plausible future powered by advancements in multimodal generative AI where our smart devices are not just conveniences but conduits for pervasive subtle advertising influencing our choices in ways we may not even perceive. Remember how Tom Cruise helped make Ray-Ban cool in "Top Gun"? Something like that, but now within services, apps and even operating systems. What's covered: 1. Tailoring Experiences: The AI That Understands You 2. Customization: The Key to Covert Influence 3. Beyond Devices: App-Level AI Manipulation 4. The New Frontier: Instant App Advertising 5. The Economic Incentive: High Stakes, High Rewards 6. Beyond Products: The Potential for Political Influence 7. The Subtlety of Modern AI Advertising: A Double-Edged Sword 8. Staying Informed: The Antidote to Covert Influence 9. Conclusion: Embracing Innovation with Caution Continue reading on medium...

I believe that creatives, especially the good ones, sometimes channel, yes, spiritually channel, the essence of what's going on in the world and produce work that reflects it like a mirror. With this spot, I believe this is what Apple is doing, whether they wanted to or not. There are no creative mistakes here. Ticking metronome, instruments, human statues and faces, and basically everything operated by humans being smashed and condensed into a neat, convenient digital product that can basically do everything. Yes, they are promoting its thin new product. But like any smart ad, the commercial isn't focused directly on the product. Because at the end of the day, people don't REALLY care about a marginally thinner device. They care about how consumers can relate to it emotionally. "How can people actually use it?" Here's where it gets interesting: Apple channeled the vibe of creatives in this ad: The world feels like it's becoming smaller for humans. The world feels like AI is about to operate and run everything that otherwise was managed and created by humans. Products are getting smaller, more digital, more convenient in every way. Quite literally, it feels like everything around us is being transformed (crushed is fitting) into a totally different reality where human usefulness and creative abilities are being hydraulically pressed out. I don't know whether Apple intended for this ad to be this dark. They probably did not. But I do know that they perfectly channeled the vibe of an increasingly digital, AI driven world. And in that, Apple didn't make any mistakes they need to apologize for. Maybe they failed in promoting their product. But the creative direction for how we feel about the world around us is spot on. And sometimes the cold hard truth is scary, but it's also necessary to reveal. And perhaps as we look down the barrel of our feelings and reality via this commercial, it should act as a wake up to reinvigorate our charge in maintaining human relevance and minimizing the power we hand over to digital brains. (I chose not to click the "Rewrite with AI" for this post copy. But thanks LinkedIn for the offer)

Curious about the game-changing potential of machine learning on mobile advertising? 🤖 Gain valuable insights and stay ahead of the curve with our latest article written by YouAppi Marketing Manager, Dayna Serxner. #MachineLearning #AI #MobileAdvertising https://bit.ly/465Qlh3

Apple testing new AI-powered advertising tool, reports state. #MarketingRevolution 🤝 Follow us on Discord 🔜: https://lnkd.in/gt823Zd3 🤝 Follow us on Whatsapp 🔜 https://wapia.in/wabeta _ ❇️ Summary: Apple is reportedly testing a new AI-powered advertising tool that will allow advertisers to target users more effectively. The tool is said to use machine learning to analyze user behavior and preferences to deliver more personalized ads. This move by Apple is seen as a way to compete with other tech giants like Google and Facebook in the advertising space. The new tool could potentially revolutionize the way ads are targeted and delivered to users on Apple devices. Hashtags: #chatGPT 1. #AIAdvertisingTool 2. #AppleTestingAI

Search behaviour is transforming off the back of #genai and #digital maturity & Google is both threatened and working hard to transform its platform and #advertising services as a result of it. The flywheel effect of #ai on advertisers was in full display at the recent Google Marketing Live event in Syd this week and given there were 700 people in the room, interest is right up there. Yet #ai take-up is rightly being tempered by policy and concerns over #ethical, on brand usage in businesses that can stand up to Australia's tightening privacy laws as well as hearty consumer scepticism around transparency of how data is being used. Meanwhile, it was the very real, right now challenges of consumers finding a new rhythm of digital and in-person in retail, fitness shared by Officeworks & Les Mills International that I suspect will resonate most with marketers from our wrapup piece: https://lnkd.in/gAd96WGT

🚀 Exciting news for Amazon advertisers! Amazon's new Generative AI is revolutionizing the advertising landscape. 🤖 In a recent March 2023 survey, Amazon found that many advertisers struggle with ad creatives and formats, with a whopping 75% citing these as major challenges. 🎨 Enter Image Generation in Beta—a creative game-changer! Colleen Aubrey, Amazon Ads Senior VP, is focused on enhancing the advertiser experience and customer engagement. With Generative AI, you can effortlessly transform standard product images into compelling lifestyle visuals. #Amazon #AI #Design #Advertising #Tech Check out below 👇

Many advertisers face challenges in crafting effective and appealing ad creatives, which is crucial for successful campaigns. The process can be time-consuming, resource-intensive, and often requires a dedicated creative team. Moreover, testing various creatives to identify what resonates with different target audiences adds another layer of complexity. Amazon Ads' new GenAI feature addresses these challenges by automating the creative process. It allows advertisers to quickly generate unique brand-themed product images using just a product photo and a description. The technology behind GenAI facilitates not only the creation of engaging images but also offers a way to test different creatives across various target audiences. It provides a flexible tool enabling to request additional images, enhance existing product images, and seamlessly integrate the generated images into their campaigns. The feature exemplifies how AI is becoming indispensable in modern advertising, paving the way for enhanced creativity, efficiency, and more informed decision-making in ad campaigns. #throughcustomerseyes #customerexperience ______ 🔔 Follow me on Linkedin for more Readings & Stories about Customer Experience ➡️ https://lnkd.in/eRNX7eCh https://lnkd.in/efS8XCAj