Ludovic BACQUE’s Post

🦖 Transforming Retail: Visit Stores That Double as Museums and Art Galleries 🦕 Since the pandemic has dissipated, offline events have been shifting back towards offering engaging experiences. How are they doing this? China Skinny brings you three innovative brands that best exemplify this trend: 1. GENTLE MONSTER😎 has curated a multi-brand space that boldly pushes the boundaries between fashion and art with its many life-sized interactive art installations. 2. Arcteryx🏞️ recently opened the ‘Arcteryx Museum,’ the largest ecologically-themed store featuring simulated mountain soil, cliffs, and jungle vines to showcase the practical functionality of their outdoor clothing and gear. 3. Freitag🛄 integrates itself with the local sustainable community by preserving and reusing the original building materials in the design and construction of its new store. Why should your brand be any different? Are you ready to push boundaries and create unforgettable experiences for your customers? For a more in-depth look into our profiling of these brands, check out the comments section below. #RetailInnovation #CustomerExperience #BrandStrategy #ChinaTrends #ChinaSkinny  #ChinaSkinny #Chinainsights #Chinatrends

🌟 #China's Luxury Market: A Changing Landscape with Boundless Opportunities🌟 The face of China’s #luxurymarket is constantly evolving. With a surge in domestic spending, a growing appetite among the younger generation, and a shift towards sustainable and ethical goods, the landscape presents incredible opportunities for European brands. Here’s what you need to know: - Immense Market Potential: China is responsible for nearly 35% of global luxury goods consumption. By 2030, this figure could reach 40%. The boom is driven by increased disposable income and a growing middle class. - Younger Consumers Leading the Way: Gen Z and Millennials, who represent 60% of the population under 30, are digitally savvy and have a strong preference for sustainable, high-quality products. In 2022 alone, they accounted for €210bn in personal luxury market spending, with projections to double by 2026. - Digital Marketing is Key: To succeed, brands must invest in a robust digital marketing strategy. E-commerce platforms like Tmall, JD.COM, and Xiaohongshu are pivotal in reaching this tech-savvy audience. For European brands, understanding these trends and tailoring a personalized strategy is essential to tapping into China's luxury market. 🚀 #LuxuryMarket #China #GenZ #DigitalMarketing #Sustainability #EuropeanBrands #BusinessGrowth

🌟 China's Luxury Market is INCREASINGLY Going Digital: Online channels’ shares grew from 28% in 2019 to 46% in Q1 2023 and still soaring! Among them, 11% come from brand Mini Programs and shopping guide via WeChat and #WeCom. “Brands have historically allocated millions of USD annually in retail space CapEx, often scrimping on investments in Clienteling, CRM, or Private Commerce. In 2024, the trend is shifting, with savvier brands prioritizing areas that truly drive ROI.” 📈 Projections indicate that by 2023, Chinese consumers will splurge a jaw-dropping RMB 550 BILLION on luxury goods, showcasing a robust 15-20% YoY growth. What's driving this shift further? 👩 China's Generation Z, the LARGEST GLOBALLY, is propelling online luxury consumption. The demographic, representing 50% of the market, is reshaping preferences and driving trends. 🛍️ Luxury isn't just for first-tier cities like Beijing and Shanghai anymore. Online platforms are bringing luxury to second-tier and lower-tier markets, where NEARLY HALF the market resides. But is online killing the in-store experience? No... 💎 While online channels thrive, offline experiences remain the bedrock of luxury. Heavy consumers, constituting 11% but contributing over 40% of the market, seek exclusivity, rare products, and a holistic brand experience. 🪢 Luxury brands are blending the best of both worlds. Online drives awareness and discovery, while offline stores offer VIP treatment and exclusive products. KEY TAKEAWAY: Luxury brands need to master the art of balance. The ability to intertwine online accessibility with offline exclusivity will determine which brands ascend to greatness 🚀 Thank you The Wall Street Journal China for the insightful sharing! #China #Luxury #DigitalTransformation #MarketTrends

China's Gen Z Love Luxury (But Reaching Them Requires a MAJOR Shift) China’s luxury market it too large to be ignored… but the game has changed. Nearly half of Chinese consumers purchase luxury goods online. How can luxury brands accelerate digitalization in China? Post-pandemic, a significant portion of luxury consumption in China remains local, and digital platforms have become crucial for luxury brands to tell their stories effectively. Even more interesting? The majority of luxury consumers in China are aged 30 and below, with Gen Z being particularly drawn to innovative digital marketing and social engagement. Over the past three years, luxury brands have been actively experimenting with various online communication methods, aiming at establishing authentic connections with the newest generation of consumers through emotional resonance. They've harnessed digital IP, partnering with gaming, music, and messaging platforms to create captivating experiences like Gucci x Super QQ Show and Dior x QQ Music. The impact of online penetration has led to a remarkable shift in consumer habits, with luxury consumption returning to mainland China. Brands are now focusing on localization and using digital means to create unique online spaces that complement their physical stores. Local festivals have become an excellent opportunity for luxury brands to market their products with captivating festival-themed videos and interactive experiences. Digital platforms are no longer just communication channels; they have evolved into fierce business battlegrounds. Consumer decisions are highly influenced by online channels, and online purchasing behavior has rapidly grown over the past few years. Brand mini-programs on platforms like WeChat have become essential for luxury brands, offering a wide range of SKUs and driving substantial transaction volumes. China's digital landscape is constantly evolving and those not willing to embrace change and adapt their strategies to match will quickly be left behind. What do you think about China’s continuing shift towards digital? #China #Luxury #Digital #Retail #GenZ

China's rapid digital shift is profoundly impacting luxury brands, with a focus on engaging the tech-savvy Gen Z demographic. The widespread use of smartphones, digital payment systems, and the government's push for digitalization have made e-commerce and social media vital for reaching Chinese consumers. Luxury brands are adapting strategies to align with the preferences of Gen Z, who are influential in shaping digital trends. This highlights the necessity for brands to embrace innovative approaches to stay relevant in China's evolving digital landscape. While transformative, it comes with challenges. These include concerns about data security, a digital divide between urban and rural areas, regulatory uncertainties, dependency on tech giants, potential risks associated with digital currency adoption, and cultural impacts such as changes in traditional practices and social interactions. Balancing the benefits with these challenges is crucial for a sustainable and inclusive digital transformation.

🌟 Delighted to share insights from the recent Vogue Business China Digital Excellence Summit in Paris on Tuesday. 🌟 From unexpected collaborations to innovative store concepts, the event shed light on the dynamic landscape of the fashion and luxury industry. Speakers like Laure Guilbault of Vogue Business and Adrian Corsin, Managing Director of MUGLER, emphasized the power of influential and celebrity figures in shaping culture and driving customer engagement. One standout moment was hearing more about the recent massive celebrity momentum of the brand but also learning about Mugler's successful collaboration with H&M, which proved the effectiveness of a pull strategy over a push strategy. It's incredible to see how brands can create massive impact whena company allows for flexibility and adaptabilty. I was particularly intrigued by discussions around Mugler's Store Concept Zero in Shanghai—a testing ground for new ideas and consumer preferences. It's clear that staying relevant across different platforms is key in today's interactive world. Another highlight was hearing from industry leaders like Ken Kralick, and Emilie BENETEAU, who emphasized the importance of digital channels in enhancing brand experiences, moderated bu the vibrant and insightful Anusha Couttigane. Moët Hennessy's engagement with basketball culture and ba&sh's support for female entrepreneurs truly showcased the power of meaningful brand experiences and community connection. But perhaps the most fascinating part was delving into China's influencer ecosystem. The insights moderated by Yiling Pan, and experts like Menghan, Alison Bringé (nee Levy) of Launchmetrics, and Rahul Titus of Ogilvy shed light on the unique dynamics and opportunities within this market. Xiaohongshu's Head of Luxury, Qingchen presented impressive details on the growth of the platform and their ambitious plans ahead. As we look to the future of luxury marketing, it's clear that understanding diverse consumer segments is paramount. From luxury connoisseurs to aspiring trendsetters, each group has distinct preferences that brands must cater to in order to stay ahead. ✨ Overall, the summit was a enlightening experience, reinforcing the importance of innovation, authenticity, and adaptability in navigating the ever-evolving fashion and luxury landscape. It was a wonderful event filled with industry experts networking and discussing how these insights shape the future of our industry. ✨ #FashionIndustry #LuxuryMarketing #VogueBusinessChina #Innovation #Adaptability #Xiaohongshu #ChinaDigitalExcellenceSummit #

In the ever-evolving consumer culture landscape, the growing convergence of Food and Fashion is kindling unanticipated yet delightful synergies, demonstrating the profound and symbiotic relationship between both worlds. From Food-Inspired Collections, think Moschino‘s famous Pink Gateau Clutch or its McDonald's collection, Brand-Inspired Limited Edition Delectables, such as the sold out Oreo x Supreme iconic packs, to even Brand-Inspired Recipes, just like Christian Dior's classic 1972 Cook Book- Expressions are aplenty. Though some of these are seen as marketing ploys, those that are done consistently and meaningfully well would have impacted and resonated beyond mere tactics. It is a win-win opportunity that not only extends brands' market influence and consumer appeal, but also taps into the demand for exclusivity in a retail culture that is obsessed with unique and collectible experiences, underscoring the strategic advantage of these partnerships in a highly competitive landscape. "The beauty of these collaborations is that they market themselves — co-branded products are novel enough to both pique the interest of traditional media while taking on lives of their own when influencers and artists fill their Instagram feeds with tributes, replicas and ever-creative fusions." The most recent sees luxury powerhouses stepping up their game by infusing dining elements to create a space that reflects their respective lifestyle and ideals, emanating house codes to craft a more engaging and memorable brand-led experience. In South Korea, the Seoul House of DIOR introduced a highly aesthetically pleasing café to make the brand more approachable to younger audiences, along with the curation of other dining and living merchandise for aspirational consumers to peek into the high-end lifestyle. Closer to home, Ralph Lauren just launched their café concept with a similar intent with their Sands outlet, marking its permanent establishment in Singapore. After all, what is a better way to embody the spirit of craftsmanship than to celebrate the art forms and skills behind these gastronomical delights altogether? It would be interesting to see how creative innovations in this blended space continue to evolve in the future. Sharing more by CNN here: https://rb.gy/5qk0a #Luxury #LuxuryBranding #BrandStrategy #Food #Fashion #BrandExperience #ConsumerBehaviour #Retail #Asia #Branding

As Chinese #consumers continue to #evolve, we have witnessed a gradual and increasingly pronounced segmentation of their demands. Assisting #brands in entering new markets, comprehending the market landscape, and providing tailored products and services that cater to subtle cultural differences are fundamental aspects of our "culture fit" service. In collaboration with a globally renowned technology brand, we have recently concluded our year-long, in-depth research project. The findings, insights, and summaries obtained throughout the year have provided us and our clients with a fresh and enriched understanding. A primary focus of our research was to uncover the designs that evoke a sense of luxury and deliver a premium experience for Chinese consumers in the realm of #digital interactions. If you share an interest in exploring the cultural disparities in design between #Eastern and #Western cultures, or if you have any inquiries you would like to delve into, we enthusiastically welcome collaboration and discussion. #brandbuilding #culture #brand #experiences #design

Reflecting on recent article published by Jing: https://lnkd.in/gmnuvypF Western luxury brands face significant challenges in adapting to China's market predominantly driven by Gen Z cluster (avg. 29 year old) due to cultural misalignment and slow adaptation of tech. Surprisingly, majority of brands seems struggle to resonate with Chinese consumers' desire for authenticity and culturally relevant narratives. Moreover, there is a lag in offering immersive digital experiences and personalized services that Chinese Gen Z expects. Reasons for these shortcomings may vary from rigid corporate structures to "simply" due to complexity of integrating advanced technologies into existing frameworks. POV: If these brands fail to quickly apply learning from their experiences in China, will they risk facing similar issues in Southeast Asia, where local competitors are already leveraging cultural insights and digital innovation to capture market share. If yes, this might result in a significant loss of relevance and revenue in SEA burgeoning markets like Thailand, Vietnam, Indonesia and Philippines. What's your take on that? #dentsu #dentsutotalcommerce #dentsutechnology #dentsuinsights

Just had our annual Lunar New Year Lion Dance today, and this time it is all the more auspicious – right in the central outdoor atrium of our Singapore headquarters. It would be interesting to see how this year turns out – in Chinese culture, it is regarded a traditionally auspicious year of the Dragon yet we are set against a backdrop of a geo-political and macroeconomic uncertainties. Regardless, our team is poised to make the best of each day and opportunity for the luxury beauty omni-distribution business here in Asia Pacific. Attitude and agility will set us apart and is critical to navigate this volatile year ahead. That said, I am confident that with our amazingly passionate team of talents you see here as well as in all of our local offices, LUXASIA will continue to do well. All the best of health and wealth to all friends, partners, and connections here on LinkedIn – happy Lunar New Year to you! #luxasia #asiapacificomnileader #makingadifference #retail #ecommerce #distribution #consumer #analytics #asiapacific #brandbuilder #omnichannel #talents #drivebrands #developtalents #delightconsumers #omnidistribution #luxury #beauty #niche #luxurygoods #cosmetics #fragrances #home #bathandbody #skincare #drivebrands #developtalents #delightconsumers