Louis Vuitton is back with the City Guide – This Time in Beijing! Blending luxury, culture, and local engagement... Following the success of "Nong Hao Shanghai" 8 months ago (here my previous coverage: https://lnkd.in/e-dV6Pt2), LV continue to connect deeply with China's dynamic market. The brand has launched the Beijing City Guide and created unique cultural spaces across iconic locations like 798, Gulou, Liangma River, and Guomao. This move not only highlights the brand's strategic use of global events but also its commitment to foster local connections. 𝐂𝐮𝐫𝐚𝐭𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 Philip Tinari (guest editor of the Beijing edition) introduces readers to the essence of "Beijingness," exploring unique and intriguing locations. 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 LV is again building on emotional connections and brand consistency. The Beijing City Guide aligns perfectly with the post-pandemic trend of local exploration. 𝐓𝐫𝐚𝐯𝐞𝐥 𝐒𝐩𝐢𝐫𝐢𝐭 LV is transforming stores into cultural destinations and enhancing their global travel narrative. 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐓𝐫𝐮𝐬𝐭 By embedding itself in daily life and cultural contexts, the brand fosters genuine trust and loyalty among new middle-class consumers. 𝐋𝐨𝐜𝐚𝐥 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 Activities like paddle, cycling, and ping-pong at these spaces showcase LV's integration with local lifestyles. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 The LV Chinese podcast series enriches the cultural narrative, offering immersive experiences for listeners (LV EXTENDED - Ep. 10) This holistic approach exemplifies how global brands can maintain relevance and foster deep connections through thoughtful, culturally aware investments. --- #LouisVuitton #ChinaStrategy #BrandBuilding #RetailInnovation #Phygital #BrandUniverse #Omnichannel #LVMH #DigitalLuxury #LuxuryBrands #ChinaMarket #BrandBuilding #ChinaInsight
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I’ve been getting so much content from this in my XHS feed 🤩
Fantastic update, Ludovic BACQUE! Louis Vuitton’s approach to blending luxury with local culture in Beijing is impressive. It's great to see a brand creating meaningful connections. How do you think this strategy will influence other luxury brands in China?
Wow! I love the simultaneous use of various activations grounded in one consistant community embedded narrative. Very strong strategising. Thanks for sharing Ludovic BACQUE Ghalia Boustani. Ph.D Dominika Kustosz-Lee
I have the Seoul City Guide and it's such a lovely publication. They invited a renowned Korean artist to write an introduction for them, Park Seo Bo, which was a wonderful idea.