Luiza Villela’s Post

Love how fun this one is! 🥰 Mars United Commerce and SKITTLES® created "SKITTLES® Summer-Ade,” a fresh twist on the classic lemonade stand that had Gen Z consumers creating new drink recipes using SKITTLES® as a key ingredient. Read more about this superstar campaign in the link below (...did I mention it won an Effie Award? 😉) https://lnkd.in/g4E4R54B #SKITTLES #MarsWrigley #successstories #brandstrategy

This is such a fun campaign! SKITTLES® and Mars United Commerce created "SKITTLES® Summer-Ade,” which had Gen Z consumers concocting new lemonade recipes using the brand’s products as ingredients. Check out this Effie Award-winning campaign here: https://lnkd.in/gSK67vv4 #SKITTLES #MarsWrigley #successstories #brandstrategy

This is such a fun campaign! SKITTLES® and Mars United Commerce created "SKITTLES® Summer-Ade,” which had Gen Z consumers concocting new lemonade recipes using the brand’s products as ingredients. Check out this Effie Award-winning campaign here: https://lnkd.in/gH7GBEKQ #SKITTLES #MarsWrigley #successstories #brandstrategy

https://lnkd.in/gHh8Wukj If you've ever pondered a trip to Prince Edward County (PEC) for a wine excursion, I am sure reading this will convince you to start the car and go. Here's my latest article, in Good Food Revolution, about my time at Élevage in PEC

In a new episode of #WildcatConversations, we venture into the wine industry with seasoned Wildcat experts! Learn how wine consumers can play a role in advancing equity, hear about the latest trends, and explore new varietals you might want to try. https://lnkd.in/gQEWgvdj

Unlock the World of Fine Wine Collecting and Investing with Crop & Vine 🍷Founded in 2021, with crisis and opportunity embedded in the name, we designed the business to bring transparency to the market and to evolve the way wine is traded. Hence making Crop & Vine the place where collectors drink better. To find out more about Crop & Vine and how we can help you to nimbly navigate all these challenges and more... watch our latest video here and get in touch at [email protected] #winecollecting #wineinvesting #winelover

We're excited to share more about our "Basics About Wine in Moderation" Action Package, specially curated to help you understand and promote the core principles of Wine in Moderation, who we are and what the Programme is about. What’s inside the Basics Package: . A comprehensive Guide: A detailed handbook covering the fundamentals of Wine in Moderation’s mission and values. . An educational brochure: Easy-to-read brochure to distribute among your team and audience, explaining the importance of moderation. . Presentation slides: slides to help you deliver impactful presentations on Wine in Moderation. How this Package can benefit you: . Educate your team: Equip your staff with essential knowledge to advocate for moderation. . Enhance your communication: Use our materials to effectively convey the importance of responsible wine enjoyment to your audience. . Strengthen your initiatives: Build a strong foundation for your Wine in Moderation campaigns with clear, concise, and compelling resources. Let’s continue our journey towards fostering a culture of mindful wine consumption. Embrace the basics and empower your community with the knowledge to enjoy wine responsibly. 🍇✨ #WineinModeration #ResponsibleDrinking #WineEducation #WineCulture #MemberBenefits #BasicsPackage

🌟 Reflections on "Catching Fire: How Cooking Made Us Human" 🌟 I recently finished reading Catching Fire: How Cooking Made Us Human by Richard Wrangham, and it’s left me with profound insights that resonate deeply with my work in the food and service industry. Wrangham’s exploration of how cooking has shaped human evolution is nothing short of fascinating. The book argues that the advent of cooking was a pivotal moment in our development, fundamentally transforming not only our physiology but also our cognitive abilities. when humans started cooking this shift led to significant changes in our brains, making us smarter and more capable of complex thought. As someone deeply involved in the food and service industry, this perspective underscores just how crucial cooking and food are to our human experience. It’s a reminder that what we do extends far beyond the immediate pleasure of a meal. We are participating in a tradition that has profoundly influenced human history and development. Cooking is not just about preparing food; it’s about honouring the evolutionary journey that has brought us here. It’s about understanding and appreciating the intricate relationship between food, culture, and human progress. As we continue to innovate and elevate our culinary practices, it’s essential to recognize and celebrate the historical significance of cooking. The next time you’re in the kitchen or serving a dish, remember that you’re engaging in an age-old practice that has played a critical role in shaping who we are as a species. Here’s to the art and science of cooking—an enduring legacy that has nourished both body and mind throughout human history. 🍴🔥 #CatchingFire #Cooking #HumanEvolution #FoodIndustry #CulinaryArts #Innovation #FoodCulture

How do you win food awards in Down Under? Let me give you an example. There is this client of ours in Melbourne who's been smashing it with their food game. They had a beast of a time getting their mayo to thicken up proper. They needed the kind of mayo that sticks to your fries and doesn’t run off. Their production gear couldn't handle the job… Sounds like a proper headache? But it wasn’t just the mayo... They were also having a nightmare trying to get their tomato relish to pop – they needed the big chunks and bright colors to stand out. That's a tall order. So, what, they just threw in the towel? Nah, mate, they went full tilt. They found some German whizzes, 😉 and they did a bunch of trials. They even decided to stick with Aussie ingredients and flew them in to keep it authentic. Smart move. So, they managed to sort it all out? Did they ever. Not only did they boost their production, but they also snagged a bunch of food awards. They ended up supplying to big names like Nando's and all. Goes to show, a bit of grit and the right plant engineer can turn things around. There’s always room to push the envelope. PS: What's your 'high-viscosity mayo' challenge? Could be the start of something big… #AZOLiquids

Yesterday I joined other eager young researchers to talk about the next generation of cheeses - the ones based on plant extracts! It was a great opportunity to share what we are doing in SHEAF and what challenges have been identified so far in research and what knowledge gaps we have identified. I also got the chance to use some of the recent insights I got from feedback from participants in our pilot study. Thank you to The Alt Protein Project at EIT Food and Pericle Raverta for the invitation. This meeting only motivates me more to see what exciting things we are all coming up in this field! #phdresearch #knowledgeexchange #plantbasedfood #novelfoods #sustainablediets #alternativeproteins