Luka Ivković’s Post

🎓 To everyone graduating: This is a weirddd time. Especially for my advertising/PR/marketing people. Getting your diploma is a huge milestone, but what comes next is often a bigger challenge. 🧗♂️ The post-college journey is more than just moving back home. It’s about navigating a flood of advice and decisions. Have you felt this pressure too? The fear of choosing wrong? I may not have the answers you're looking for, but I can relate. I figured there was no better way to show my feelings than through some good ol' ads. Hopefully, they made you a little more excited about the future. :) P.S. This may or may not be a teaser for my next blog... 🫣 Inspired by these Campaigns: Mekanism - The North Face “Never Stop” (2015) Wieden + Kennedy - RXBAR “No B.S.” (2019) J. Walter Thompson Worldwide (now VML) - “you’d wear a ROLEX” (1967) Havas - Dos Equis “Most Interesting Man in the World” (2006) Repost & share if you’d like. Also, feel free to connect! 🔗 #Graduate #Graduating #Advertising #Marketing #PR #Strategy #OpenToWork #Network #KeepGoing

To everyone lending a hand: I can’t thank you enough. ❤️ You’re helping me and so many others in my shoes step on pedestals they never thought possible. Meet Skip Quimby, someone making a vast impact on my journey. He’s been thoughtful, insightful and made me think hard about my goals. It’s only been three coffees, but he's taught me much more than what three six-ounce cups hold. A huge shout out to all these passionate individuals who've chatted with me / lent a hand over the past couple of weeks: Kay Allen Brownlee, TRAVIS CARRØLL, Tanya Hoffman Stevens, Bret Smith, Alisa Smith, Madison Smiley, Kevin Kwok, Jana McGuire, Will McGuire, CDR, Kayla Infanti, Damaryan Benton, Mallory Krenk, Charlie Huette, Alma Azuara, Jimmy Keown, Michelle Farrell Emerson, Mike Sims and many more!!! Let’s stay lending hands, arms and anything else someone can grab onto! 🤝 #ThankYou #Advertising #Marketing #PR #OpenToWork

Forget the likes. Think bigger. WAYYY bigger. 🪧 Ever wondered if OOH is the unsung hero of today's advertising? I'm talking billboards, bus stops and blimps. Do these still pack the same punch? 👊 In a world chasing clicks, let's pause and consider how real-world ads are being treated, and if they need to be re-evaluated. Because sometimes, the best messages aren't just seen—they're felt. Let's bring back the art of stopping people in their tracks (literally). Let me know what you think about this one! Also, let me know what you guys would like to see more of❣ #OOH #OutOfHome #Advertising #PR #Marketing #Blog #OpenToWork #GetLukaJob

Stealing Art vs. The Art of Stealing 🎨💰 Is theft a good thing? How do great artists not get caught? Is any thought truly original? Here’s what I have to say about art, ads and all that larceny stuff. 👀 Shout out The Nelson-Atkins Museum of Art for always being an inspiring place. This one was pretty fun to write. Let me know what y'all think!! More stuff on the way 🔜 #Art #Advertising #PR #Marketing #Blog #OpenToWork #GetLukaJob

I’m an Imposter 🎭 Okay, you got me. I might not know much. I mean, I just graduated college. I might not know how to fold a fitted sheet. I might not know how to set up my 401K. I might not know how to keep a houseplant alive for more than a month. What I do know: An entry-level agency position sounds pretty good. The only problem is that some "entry-level" positions require at least three years of full-time experience. For everyone in my shoes, does this mean we have to over-glamorize all our work? Stretch and milk every last internship or freelance gig to get that coveted spot? Imposter syndrome was already a thing. As I apply for more and more jobs, I realize it’s becoming the norm. 🤡 We all have skills. We all could use a better system for evaluating them. Thoughts? 🧠 Repost & share if you'd like. Also, feel free to connect 🔗 Inspired by these Campaigns: DDB - VW “Think Small” (1959) BBDO Worldwide - Snickers “You’re not you when you’re hungry" (2010) Strobridge Lithographing Company - “Thurston the Magician” (1913) TBWA Paris - McDonald's “Guess who’s back." (2014) #ImposterSyndrome #Advertising #PR #Agency #BrandStrategist #ContentStrategist #AccountManager #OpenToWork #GetLukaJob

LinkedIn News Europe Thanks for the shoutout!! Making me feel extra proud of my roots today 🇭🇷

I didn't want to go viral. And yet, here we are. Curious about how it happened? Great, because that's not what this blog's about. It's about what really matters. 🙌 #Advertising #PR #Strategist #Blog #OpenToWork #GetLukaJob

🚀 NEW WORK ALERT 🚀 You can’t jump into ad campaigns blind. You need a cold, hard strategy to inspire that award-winning creative work. Funny thing is the strategy everyone talks about is never set in stone, regularly changing and evolving. It must grow with you AND your client. Ironically, the more you grow, the more you realize you don’t know. Take my latest “Get Luka Job” campaign, for example. For the past 43 days, I've been introducing you to my personal brand. What started as a simple job search quickly became a full-fledged hunt. Amid chaos (this job field), my strategy had to evolve to meet ever-changing market needs. This campaign needed to hit the right audience in the right medium at the right time (hence this post, and the next, and the one after that). If you want to see the whole call to action, check out my portfolio here: https://lnkd.in/gRn6j6Kn If you don’t want to dig too deep, feel free to stalk my LinkedIn: Luka Ivković While you may not be able to jump into ad campaigns blind, you shouldn’t be so afraid that you don’t jump in at all. Everything, even cold, hard strategy, is a work in progress. Let me know what you think about this campaign! More coming soon... very soon 🤓 #BrandStrategy #ContentStrategy #AccountManager #JobSearch #OpenToWork #GetLukaJob #PleaseThinkImAtLeastALittleClever

New chapters are always kind of weird. 📚 You want to think you’re reading a brand-new book, but you just turned one page. And even though the plot is getting better, you have to reflect on everything you learned to know where the full story is headed. As I look back on my past couple of chapters, I can’t help but thank every professor, mentor and peer throughout the Nebraska College of Journalism and Mass Communications for helping me grow personally and professionally. From Buoy Student Agency to Jacht Agency to my National Student Advertising Competition team, y’all helped me figure out who I am and what I want to become in this wild ad world. I also want to thank all my people at Monolith, Class Intercom, Sandhills Global and my Campus Host team who helped me learn and grow. I wouldn’t be in this great position and mindset if it wasn’t for you guys. That’s a long-winded way of saying following my University of Nebraska-Lincoln graduation, I’m not sure what I’ll be doing, where I’ll be going or who I’ll be meeting. I don’t have a job lined up, I don’t have a set plan and I don’t have any expectations. That said, I do have full confidence in whatever comes next. This new chapter is kind of weird. Good thing I’m writing it. ✍️ Check out my graduation spotlight here: https://lnkd.in/gwFv6sJU #GoBigGrad #GetLukaJob