Luke Hills’ Post

This week, we've been discussing Super Bowl, and as always, the commercials have been a hot topic. Each of us have our favorites. Of course, another important topic is the performance of the ads. Adweek recently analyzed the effectiveness of this year's Super Bowl ads using two different methodologies. Check out their definitive list of the top-performing ads from Super Bowl 58 here: https://lnkd.in/eEHivwHC #superbowl #ads #popculture

There is a huge disconnect between where advertisers spend there money and where humans actually spend their time. We know this at Cake Shop which is why we've built creative solutions which engage people across BVOD, display, online gaming and audio. Its not just about time spent, its about the context in which people chose but the creative that is often served here is poor. Likely why performance in terms of brand outcomes is affected. The ability to serve into these environment for personalised messaging and creative will be massively affected by the removal of cookies via Chrome this year. Don't be left behind by legacy solutions. If people spend time here they expect to be rewarded for that time in quality content and in turn creative. Reach out if you're wanting to know what these changes mean for creative adserving and how Cake Shop can help. AdNews Australia The Trade Desk https://lnkd.in/gWAe3fGh

Crazy story about big brands showing up on click bait sites and paying $1000’s of dollars to reach a single consumer. Another great example why brands should shift more dollars to #oohmedia where they don’t have these fraud and clickbait issues! And with Veridooh independent verification, brands can be sure they get what they pay for and #ooh media operators can further prove the lack of fraud in their media networks! #doohadvertising DPAA OAAA Geopath

After building out Yelp's digital advertising business for brands over 8 years knee-deep in the ad industry I had become so disinterested in the obtrusive and inefficient nature of digital marketing… Now, I am revitalized & dedicated to building and scaling Nift for brands and restaurants. In a landscape that is even more cluttered with the complexities of social advertising and integrated marketing, Nift offers a refreshing approach. Say goodbye to the confusion between paid and organic content – with Nift, we're here to help businesses like yours reach a broad audience in a personalized, meaningful manner, making brand awareness and customer acquisition seamless." 🌐🍽️🚀 — Like, comment or reshare to help one person get a mini-win ♻️

poppi, a popular alternative to major beverage brands, ramped up its #advertising spending exponentially over the past year, outspending some of those very same players it intends to rival, according to a new report. This comes as it faces scrutiny over its claimed health benefits. #Poppi spent more than $43 million on advertising from January to April, nearly six times the $7.3 million it spent for all of 2023, according to a new study from ad intelligence platform MediaRadar, Inc. Meanwhile, according to #MediaRadar, Gatorade spent $40 million and Dr. Pepper spent $32 million and only Coca-Cola and Red Bull spent more, at $78 million and $60 million, respectively. Most of Poppi’s advertising during that period was focused on television ads and digital channels, with the company spending more than $25 million on TV and $18 million on digital ads.

🏈🌟 Now that the dust has settled a bit on the Superbowl. We take a look at the real time engagement of some of the ads. From celebrity cameos to innovative newcomers, discover the standout ads and uncover the real winners behind the scenes. #SuperBowlAds #advertisingexcellence #effectiveadvertising https://lnkd.in/dtj2ZhUN

Did it work because the ad itself was effective? . Or... . Did it work because everyone is talking about the same ad running five times on the most expensive media buy? https://lnkd.in/ez2Uchad #superbowl #superbowlads #advertising

"Premium" inventory can be vague. This 3P study by Adalytics illustrates how Kargo outperforms its competitors in the inventory space; ensuring every impression served is driving genuine, on-target brand awareness across eye-catching formats. If you're not seeing your Video/Display partners moving the needle, my LinkedIn DMs are open! "A gold star goes to Kargo, which is the only well-known third-party programmatic SSP that didn’t appear in the MFA (Made-For-Advertising) audits performed by Adalytics." 🌟

🐕 Paws and consider what really makes an ad memorable: A humorous hook 🐶 + 🤓 + 🗞️ Authority: “clinically proven” benefits Emotion: “especially in my golden years” It doesn’t have to cost much (have you heard Super Bowl ad recall is declining?), but should ruffly (ahem) follow a simple formula, expertly outlined by the team at Myos. Check it out! #dogfood #dogfoodie #dogfoodlover #dogfoodrecipes #ecommerce #retailmarketing #tvads #ctvadvertising #digitalmarketing #performanceadvertising

How much 💸 should restaurants spend on Facebook/Instagram (Meta) ads every month? The truth is, there is one crucial bit of information you need to find out before you can truly know the answer to this. And that is... How much does it cost you, in ad spend, to bring in one customer? Ad agencies will hit you with a bunch of metrics and fancy acronyms, but the simple truth is, once you know how much you have to spend to bring one customer into your restaurant, you will know exactly how much to spend on ads in order to fill your restaurant. In my experience running ad campaigns for restaurants, typically the cost for one customer sign up is around £1 - but that is after years of trial and error and adding one crucial element to my campaigns. If you'd like to know what that crucial element is, drop me a DM or comment below 👇 If you've run Meta ads for your restaurant, have you found them to be successful, or money down the drain? #restaurantmarketing #restaurantowner #hospitality