Luke Reed’s Post

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Managing Director @ Iconic

The most overused term in business in 2023 “Community” When did having a mailing list, a social following or having customers automatically qualify you as a community? I’m seeing more and more companies referring to their customers/followers as their community. Here’s a quick test to determine if you have an actual community. You can ask the members of your "community" if they consider what you have built to be a community. If they say no, you don’t have a community. You have a list Building a community takes a lot of effort, time and giving back. It requires people to feel like they belong to something. Building a list doesn’t. In 2024, let’s not get the two mixed up

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