Brand building, enrollment, changing the narrative—these are just some topics community college leaders discussed during Lumina’s first-ever community college roundtable. Read more:
Lumina Foundation’s Post
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Whether it’s Ivy League universities or community colleges in your neighborhood, higher education institutions are nailing their marketing strategies. But here's the exciting part—these tactics are just as applicable to your K-12 school or district! Discover key strategies to elevate your marketing, drive enrollment, and enhance your branding and positioning. 👇 Read the post: https://lnkd.in/eSASgSVj #k12marketing #k12strategies #EducationMarketing
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I’m going to tell you another truth about higher ed. marketing… A student’s decision to enroll at a school is based on their perception of reality. Not reality itself. A donor’s decision to give to a school is based on their perception of reality. Not reality itself. Let’s make it a priority to know what students and donors really think about our college or university. Good and bad. So we can emphasize the positive. And overcome the negative. This is the way. End of story. 👊🏼 #Highereducationleadership #Higheredmarketing #Highereducation
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Personalizing your marketing to prospective students takes additional intentionality, time, and strategy. Is it worth it? 🤔 Check out this quick, 20-second video to see if our VP Christopher Tyburski thinks this is a worthwhile approach for colleges and universities today. #highered #enrollmentmarketing #enrollmentmanagement
Is personalized marketing really worth it for colleges and universities?
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The number of high school graduates is flattening, the college-going rate is dropping, and the perception of the value of a college education is at a low point. It’s no wonder that institutions are tightening their belts, which can wreak havoc on both internal morale and external perceptions. The communications and marketing team’s work is critical as the institution’s first line of defense to keep confidence high and present your institution in a positive light. Read more: https://lnkd.in/g9ssGwWV #HigherEd #HigherEducation #HigherEdMarketing #HigherEdLeadership
How to Market Higher Ed Belt Tightening — 5° Branding
5degreesbranding.com
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🎓 With so many choices, how can your institution stand out? Consider these strategies: 🌟 Ever wondered how to showcase your institution's unique offerings? 💡 How can aligning departments maximize impact? 🤝 Curious how to ensure every effort reflects your values? Ready to transform enrollment and attract the perfect-fit students? Let's chat! #HigherEd #EnrollmentStrategy
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I’m going to tell you another truth about higher ed. marketing… We spend a lot of time and energy on external audiences. Rightfully so. But let’s not forget about our faculty and staff. Because if they don’t believe in what we’re doing how can we can expect students and donors to? Let’s make internal marketing a priority. This is the way. End of story. 👊🏼 #Highereducationleadership #Higheredmarketing #Highereducation
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B2B Marketing Advisor, Educator, Author | Adj. Prof at NYU Stern | Board member | Co-host of "Marketing Horizons" and "Marketing Legends" podcasts | Speaker | Helping #B2B companies strengthen their marketing pipelines
Key takeaway from this episode: While the US market for higher education is shrinking, the global accessibility of online education means a huge opportunity for the future of higher education marketing. Marketers in this vertical should be looking to identify untapped demand and develop specific needs-based offerings designed to serve them. Listen to the full #MarketingHorizons episode with Chad Mezera, Assistant Dean of Online Programs for the Reed College of Media at West Virginia. Co-hosted with Cyndi Greenglass: https://lnkd.in/eXAWjUYZ #highereducation #marketing #onlinemarketing
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Since spring 2020, community colleges across the country have lost nearly 830,000 students. As community college marketers, we understand the challenges often encountered to bring these students back to the classroom. This insightful article covers some ways to address the diverse needs of these adult learners, including building partnerships and harnessing tailored marketing to re-engage and connect with students. https://ow.ly/BRLE50Rr8GO #collegemarketing #higheredmarketing #studentsuccess #2yearcollegeexperts
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If you want your university to stand out in today's higher ed landscape, you'll need an institutional brand that not only sets you apart from others. Our #BrandStrategy toolkit is full of helpful resources that can help. https://hubs.li/Q02rkgXW0
Brand Strategy for Higher Ed | Carnegie—Higher Ed
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Does your student engagement platform offer 𝗲𝗮𝘀𝘆 𝗮𝗻𝗱 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗮𝘁𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴? University of Wisconsin Eau Claire (UWEC) had a legacy system that didn't. They had to manually track attendance and it caused a lot of frustration. Since switching to CampusGroups, UWEC has seamlessly used the attendance tracking feature for over 𝟰𝟳𝟵 𝗲𝘃𝗲𝗻𝘁𝘀 and 𝟭𝟯,𝟱𝟱𝟬 𝗲𝘃𝗲𝗻𝘁 𝗰𝗵𝗲𝗰𝗸-𝗶𝗻𝘀. 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 to understand the top 𝟳 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲 𝗮 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹.👇 https://hubs.la/Q0276Zxk0 #StudentEngagement #HigherEducation #StudentSuccess
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