We are thrilled to announce that we’re bringing our full range of premium non-alcoholic RTD cocktails to Sainsbury’s. Our highly-popular multi-flavour 4-can packs hit the shelves of selected Sainsbury’s this week.
Find your nearest location here: https://lnkd.in/eYUNpkrE
The Savyll Collection pack includes a peachy Bellini, minty Mojito, zesty Grapefruit Paloma, and a fiery Ginger Moscow Mule – perfect for dinner parties with friends, or a picnic on the Common. Simply chill, serve & sip.
Savyll are one of the first dedicated non-alcoholic cocktail challenger brands to launch into a major UK supermarket – a notable achievement in a highly competitive category that has been largely dominated by established global brands to date.
The national launch into major retail is quite timely for Savyll, and for the non-alcoholic RTD category, as retail consumers shy away from non-alcoholic spirits and place value on the quality, consistency and convenience of the RTD serve.
The non-alc RTD category in the UK is tapping into the momentum of premium RTDs and the convenience they offer. Sales data from the UK’s largest online grocery retailer shows that unit sales for non-alcoholic RTD cocktails have grown 62% YoY from 2022 to 2023
It’s the fastest growing sub-segment of the non-alcoholic category, with Savyll driving 50% of the non-alc RTD volume on the platform. Conversely, non-alcoholic spirit unit sales have declined 11% YoY.
As the demand for premium non-alcoholic RTDs continues to surge, Savyll is proud to lead the way, offering shoppers’ quality, convenience, and, above all, delicious taste. The new four-pack of non-alcoholic cocktails can be found in the Alcohol-Free bay of the Beer, Wine and Spirits aisle in Sainsbury’s, priced at just £7.99.
Special thank you to Kieran Ballinger-Hepsworth for making this happen, and of course, the incredible team at Savyll - Harry Clarke Harry Ross Trena Costello Lili Wiranatha victoria frank
#Savyll #Sainsburys #BeverageIndustry #RTD #Low2No #nonalcoholic
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