M&C Saatchi Group’s Post

Read about two dentsu team members and their personal and professional journeys as we continue to celebrate #Pride in this #IAmMerkle blog: https://ow.ly/mzW950SsaW1

Inclusivity is about every consideration of accessibility and opportunity for the underserved. Thank you Channing Martin and Interpublic Group (IPG) for an enlightening conversation at IPG's Common Ground at Carlton Cannes during the Cannes Lions International Festival of Creativity. Personally, this partnership and conversation was very important for me and I appreciate the opportunity to share how we can make a difference at Hero Media Inc. I've been on every side of the marketing, advertising and creative industries for 20 years, spent in at least 6 different roles, with various insight, responsibility and perspective. Norms, trends, technology, terminology... So much has changed and is constantly changing, and that's why thinking holistically about inclusion is so important in order to get modern day marketing and advertising right. Visual representation, cultural inclusion and what we can't see— how the technology and platforms are built, matter just as much as the campaigns we're creating and consuming. #CannesLions #WomenInMedia #Marketing #Media #Advertising #Inclusion #BrandImpact #IPG #HeroMedia #Partnerships #ThePathRedefined

"Human beings aren't measured in business quarters" - Loved this line from a conversation with Kalle Ryan who is leading INSIDE by TBWA helping companies disrupt their own employee experience. A topic that is impacting us all and has been evolving rapidly post-Covid and as our society is faced with a variety of social, economic, technological and climate changes that don't appear to be slowing any time soon. This latest report, another labor of love, is a special one. While a bit of an unconventional topic, we got to collaborate on it in person with the best and brightest around our TBWA Collective as we brought this one to life. I hope you'll read it and together we can create positive shifts in the ways we work, learn & grow in our careers & beyond. Download the free report by Backslash at: https://lnkd.in/gZeg4np7 Cecelia, Skyler, Alyson, Agathe, Johnny, Derrick, Jason, Faye, Aliah, Rema, Aneeta, Ekta, Laora, Moritz, Sebastian, Francesca, Warren, Peter, Josephine, Léa, María, Clara, Samantha, Hannah, Kurt, Kelly, Sam, Elizabeth, Matthew, Charlotte, Patrycja, Yee Ching, Rui (Ray), Emmanuel, Sekar, Vhinasyhah, Jin & Ryan

Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.     Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.     I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.   My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.   As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.   Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo    #CannesLions2024 #OmnicomCannes #TheDisruptionCompany

Dentsu APAC proudly reflects on a journey that has steered us towards resilience and paved the way for a future of limitless possibilities. In this era of transformation, creativity will not only illuminate society's narrative but also give voice to the unheard, empower the overlooked, and uplift the underrepresented. It's a time where remarkable ideas and innovative solutions converge to catalyze critical actions and inspire humanity towards hopeful, positive, and joyful progress. Take a look at the multiple highlights of Dentsu APAC's Roadmap to Resilience. https://lnkd.in/gGMFirYF #DentsuAPAC #YearinReview #RoadmaptoResilience #Insights

Brought to you by people who will suggest they are experts in branding.

I'm very excited to announce that I'm now represented by Wavelength SpeakersHub and if you want to book me to talk, my page is now live. Bio here and link in the comments below: "Elle brings to life many compelling case studies, sharing her approaches, models, strategies and learnings including… Inside out brand transformation: Bringing Electronic Arts (EA) Games – a 40 year old gaming brand – back to life by setting a strategic vision, mobilizing employees to lead the cultural shift and standing up a net new product innovation team to scale the change. Modernizing marketing operating models: Leading a transformed talent, operating, marketing and brand model for Global Ad Agency BBDO Worldwide to help The Ford Motor Company respond to evolving market forces, mobility and electrification. Applying strategy to delivering measurable #DEI results at scale: Transforming a large network’s approach to DEI by using an insight and qualitative approach to uncovering the barriers to change in this area, and solving them with task forces set against clear objectives. Elle’s recent roles include Brand and Strategy Executive at PayPal, VP of Brand and Social Impact at EA Games where she also held the voluntary title Executive Champion of DE&I, EVP Global Head of Strategy at BBDO x Ford, and Strategy Partner at BBH, where she was also a Global DE&I lead. Some of her speaking platforms of note include #SXSW, TEDX, iHeartMedia and Advertising Week Europe. In addition to her executive marketing roles and speaking career, Elle has played a key role in creating social movements, including “Women Cannes”, highlighting female leaders at the Cannes 2018 Conference, and #OperationCroissant, a world-trending movement to spread intercontinental love in the run up to Brexit in the UK. Elle was recently inducted into the AAF Hall of Achievement in recognition of her contribution to the marketing field overall, following recognition as Brand Innovators 40 under 40, The Marketing Academy Scholar and IPA (Institute of Practitioners in Advertising) Woman of Tomorrow finalist." *** But how did this happen? Through some good old girl power. Women who truly support women don't say "I'm a woman who supports women"... they act, they do, they connect, they pick you up when you're down, say your name in rooms you're not in. They share their success by sharing their platform. I'm so grateful to Zoe Scaman for encouraging me to see myself as a speaker. Despite having keynoted on stages with up to 10,000 eyes on me I didn't truly see that until today.

In the ever-evolving world of creativity and innovation, it's rare to find moments that truly reshape your perspective. While I may not have been present in the room, listening to the recording of the session with Kevin Koh and Noveri Mandey from MullenLowe Singapore was one of those transformative experiences. Their insights into the art of pitching, honed through years of leading in the advertising industry, offered a treasure trove of wisdom right into my headphones. 🎧✨ Understanding the core problem we aim to solve was highlighted as the cornerstone of a successful pitch. This approach resonates deeply with me, reinforcing the idea that creativity thrives on challenging norms and daring to redefine boundaries. It's about embracing the beautiful complexity of creative work, where there's no definitive right or wrong, but a canvas awaiting our unique strokes. Kevin and Noveri emphasized the critical importance of connecting with our audience on a human level. A reminder that beyond the strategies and pitches, it’s the emotional resonance that truly leaves a mark. This principle is something I aim to embed deeply into my own creative pursuits. Though I absorbed these insights through a screen, the impact was no less significant. It underscores the power of technology in bridging gaps, allowing us to learn and grow, even from afar. A huge thank you to Pei Wen Wong for making these learning opportunities accessible and to Kevin Koh and Noveri Mandey for sharing their invaluable expertise. With the D&AD submission deadline on the horizon, my team—Ashley Koh, Meg-Gayle Dean, and I—are more inspired and motivated than ever to push our creative limits. Let’s bring our ideas to life, break some rules, and make our audience feel something profound. Onward to the finish line! 💪🎨 #CreativeThinking #Pitching #Advertising #TeamWork #DandAD #NTUSG #WKWSCI #MMC

A big thanks to Publicis Groupe UK, The Marketing Society and Sophie Devonshire⚡️ for having me come speak about representation in advertising alongside Marcos Angelides, Emma Harris and Jaswinder Sandhu. Felt amazing having such insightful and encouraging discussions around meaningful topics facing our industry. A few key takeaways: 🔹 Representation requires intentionality - it begins with people, which ladders to product and ultimately the consumer facing outputs (in our case, marketing campaigns) 🔹 Developing inclusive cultures within the workplace, especially for underrepresented groups, creates environments for people to do their best work 🔹 We cannot decouple business impact from social impact. Building products and campaigns for the many creates tangible business impact and drives social change. 🔹 The industry is moving in the right direction, but when it comes to DEI, there is ALWAYS room for improvement Progress is a joint responsibility - we must continue having the uncomfortable conversations, sharing experiences and keeping each other accountable.